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#StopRetailCrime Using Social Media to prevent crime… PowerPoint Presentation
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#StopRetailCrime Using Social Media to prevent crime…

#StopRetailCrime Using Social Media to prevent crime…

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#StopRetailCrime Using Social Media to prevent crime…

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  1. #StopRetailCrime Using Social Media to prevent crime…

  2. Mac’s Convenience Stores • Owned by Quebec based company, Couche-Tard • Largest C-Store operator in Canada • 6140 locations across North America • Over 1600 locations across Canada • 570 locations in Ontario • Employ approx. 4200 employees • Service approx. 650,000 customers per day

  3. Discussion Topics • What is Social Media • Why use Social Media • Thunder Bay Project • Our Goal • The Process • Results - Stats

  4. What is Social Media? Social media is a platform for people to connect and share information with others in an instant

  5. What does EVERY RETAILER have in common?

  6. Thunder Bay Project • 2011/2012 Experienced challenging times in Thunder Bay • 37 robberies in 7 months • Police resources and budget • Staff and community safety • Crime Stoppers – Social Media • Think outside the box

  7. average viewer The watches 12.2hours of online video per month.

  8. 40% more people compared to last year are watching videoon a mobile device

  9. Mobiledevice are twiceas likely to users share video with friends than non-mobileusers.

  10. Why Use Social Media? • Reach a different demographic • Change the culture of crime – the criminals use it, why not you! • Make people think twice • Combat ORC • Support local police and crime prevention initiatives • Make your business less attractive to criminals

  11. Our Goal Work together with the Community, Crime Stoppers and Law Enforcement to stop, solve and prevent crime against Mac’s Stores: • Create Awareness on Retail Crime • Expose criminals • Provide a conduit to Crime Stoppers • Enhance the safety & security of our customers and employees

  12. The Process • Legal requirements

  13. Legal Requirements • Identify who will manage and post on the pages The Loss Prevention Department will monitor, post and manage the social media pages. • A crime must be verified on video, accompanied with a police report number before a suspect image can be posted. • Is it a minor or not • Disclaimer: “Please remember, all suspects are innocent until proven guilty in a court of law” • Push viewers to contact Crime Stoppers • Signage

  14. The Process • Legal requirements • Build your social media pages • DVR system/cameras • Develop a partnership with Police & Crime Stoppers • Develop partnerships with the Media • Marketing & Advertising

  15. Wait! Isn’t that Jeremy?

  16. APPREHENDED

  17. Thunder Bay Results Sept 2011/March 2012 • 37 Robberies • 6 Apprehensions Since the inception of MacsCrimeBusters: March 2012 to Present: • 6 Robberies • 5 Apprehensions 84% reduction in robberies!

  18. Overall Results… • Since the inception of this initiative in March 2012: • 96Suspects posted • 69 Apprehensions • 80Cases cleared • July 2012 program was launched in Western Canada: • 17 Suspects posted • 6 Apprehensions • 6 Cases cleared • YTD Robberies are down 39% • Only $900.00 has been paid out to tipsters 69% Clearance Rate

  19. *Stats reflect YTD As of March 27th, 2013

  20. www.twitter.com/MacsCrimeBuster www.facebook.com/MacsCrimeBusters www.YouTube.com/MacsCrimeBusters

  21. Sean Sportun, ICPS 416-904-3805 sean.sportun@macs.ca

  22. Questions…