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The Marketing Ringmaster

The Marketing Ringmaster. Reward Every Customer Greet & Smile Push The Envelope Create A Database Use The Internet Send A Postcard Give Free Stuff. µ Crack the Whip!!. The Marketing Ringmaster. Use Gift Cards Develop An E-Newsletter Bring In The D.J.s Use Vacant Storefronts

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The Marketing Ringmaster

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  1. The Marketing Ringmaster • Reward Every Customer • Greet & Smile • Push The Envelope • Create A Database • Use The Internet • Send A Postcard • Give Free Stuff µ Crack the Whip!!

  2. The Marketing Ringmaster • Use Gift Cards • Develop An E-Newsletter • Bring In The D.J.s • Use Vacant Storefronts • Learn To Say ‘No’ • Never Pre-Judge • Try A Flag Ad µ Crack the Whip!!

  3. The Marketing Ringmaster • Make Business Alliances • Use Full Colour • The Headline Hustle • Follow-up Foibles • Less ‘You’ Is More • Complimentary Coffee • Create Urgency µ Crack the Whip!!

  4. The Marketing Ringmaster • Incentives for Company Install • Prize/Trip Giveaways • On-Hold Testimonials • Add Picture to Brochure/Card • Include a 3-D Object in Mail • Don’t Give Up • Thank the Complainers µ Crack the Whip!!

  5. The Marketing Ringmaster • Leave a great final impression • If you say ‘sorry’ – MEAN IT! • Make a Press Kit • Choose Fonts Carefully • Heed the Marketing Trifecta • Calculate the Lifetime Value • The power of ‘X’ [chromosome] µ Crack the Whip!!

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