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The Marketing Ringmaster. Reward Every Customer Greet & Smile Push The Envelope Create A Database Use The Internet Send A Postcard Give Free Stuff. µ Crack the Whip!!. The Marketing Ringmaster. Use Gift Cards Develop An E-Newsletter Bring In The D.J.s Use Vacant Storefronts

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Presentation Transcript
the marketing ringmaster
The Marketing Ringmaster
  • Reward Every Customer
  • Greet & Smile
  • Push The Envelope
  • Create A Database
  • Use The Internet
  • Send A Postcard
  • Give Free Stuff

µ Crack the Whip!!

the marketing ringmaster1
The Marketing Ringmaster
  • Use Gift Cards
  • Develop An E-Newsletter
  • Bring In The D.J.s
  • Use Vacant Storefronts
  • Learn To Say ‘No’
  • Never Pre-Judge
  • Try A Flag Ad

µ Crack the Whip!!

the marketing ringmaster2
The Marketing Ringmaster
  • Make Business Alliances
  • Use Full Colour
  • The Headline Hustle
  • Follow-up Foibles
  • Less ‘You’ Is More
  • Complimentary Coffee
  • Create Urgency

µ Crack the Whip!!

the marketing ringmaster3
The Marketing Ringmaster
  • Incentives for Company Install
  • Prize/Trip Giveaways
  • On-Hold Testimonials
  • Add Picture to Brochure/Card
  • Include a 3-D Object in Mail
  • Don’t Give Up
  • Thank the Complainers

µ Crack the Whip!!

the marketing ringmaster4
The Marketing Ringmaster
  • Leave a great final impression
  • If you say ‘sorry’ – MEAN IT!
  • Make a Press Kit
  • Choose Fonts Carefully
  • Heed the Marketing Trifecta
  • Calculate the Lifetime Value
  • The power of ‘X’ [chromosome]

µ Crack the Whip!!