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Targeted Programming

Targeted Programming . Presented by Miriam Anderson Lytle Division Chief Community Service & Program Development, Gail Borden Public Library District Elgin, Illinois LACONI Piecing Together Adult Programming December 6, 2013, Orland Park Public Library.

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Targeted Programming

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  1. Targeted Programming Presented by Miriam Anderson LytleDivision Chief Community Service & Program Development, Gail Borden Public Library District Elgin, Illinois LACONIPiecing Together Adult ProgrammingDecember 6, 2013, Orland Park Public Library

  2. Who lives within your library’s boundary? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  3. Mine Your Data • Your library’s strategic plan • IMLS Museums, Libraries & 21st Century Skills http://www.imls.gov/assets/1/AssetManager/21stCenturySkills.pdf • Census 2010 & American Fact Finder • Your School District Report Card & Facts • City & County Reports • Chamber of Commerce & Visitor’s Bureau Reports LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  4. 21st Century Themes • Critical Thinking & Problem Solving • Creativity and Innovation • Communication & Collaboration • Visual Literacy • Scientific & Numerical Literacy • Cross-Disciplinary Thinking • Basic Literacy • Information, Media & Technology Skills • Life & Career Skills • Global Awareness • Financial, Economic, Entrepreneurial, Business Literacy • Civic Literacy • Health Literacy • Environmental Literacy

  5. Discover & Understand Your Unique Demographic Segmentations LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  6. Ask & Learn:1)Who comes to the library for adult programs now?2) Who do you want to attract?(currently under-represented at programs according to your demographics) 3) Are offsite programs an option? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  7. The Numbers Vs. The Impact – How to Count Success Buck the trend of counting heads as interpreting success. Library programs can transform lives! Our Challenge : Let’s figure out how to quantify the qualitative data. LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  8. Take the Program Outside the Building to Reach Your Audience Example: Last year Norma Copes brought 34 Laughter Programs to reach 283 Seniors LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  9. What is Your Inspiration? “If you build it, he will come…”What is your Field of Dreams? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  10. Field of Dreams LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  11. Field of Dreams • http://www.youtube.com/v/sHTsQ9qePrQ http://www.youtube.com/watch?v=sHTsQ9qePrQ LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  12. Actively Listen to the Desires of Your Community Members Recognize the Importance of Affinity Groups & Key Influencers Individuals in your Community LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  13. Affinity Group Example: Congregation Knesseth Israel at the Jewish Immigrant Exhibit (2006) actualized many more programs and community projects in the past 7 years (gratis) LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  14. Key Influencer Example: One community college band member started summer concerts ala fresco (gratis) LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  15. Program Outside: Elgin’s version of Ravinia LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  16. Kids asKey Influencers To Get the Parents (Events, Sensory Storytimes, Spanish Storytime, etc.)

  17. Go with the Tide Example: Multi-generational Hispanic families come to the library together to learn relaxation techniques LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  18. Be Sneaky: Instill Educational Outcomes in Fun Example: Beauty and Brains targets Mothers & Daughters in a series created to reach Latinas LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  19. Plan to Reach Your Demographic LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  20. Engage Your Target Audience Well LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  21. Pop Up Programs engage those who may not Sit Down for a program. Be sure to count them, too! PP Notice: Dads and sons playing Chess and Checkers LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  22. Go Hyper-local! Program Evangelists are frequently those who have contributed at a hyper-local level. I never do a big project without the community. Engage your community in planning, performing, displays, outreach, marketing---really owning the project start to finish. LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  23. Test Time! • Looking at The Big Read brochure, • Identify as many special audience types as you can. • What else do you observe about this targeted programming? LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  24. Using a Secret Weapon Permission and funding for a Project Coordinator, such as Hector Ocampo, an Iraq Combat Veteran. LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  25. The Wall that Healswww.vvmf.org 265 Volunteers gave 1,466 hoursTotal Visitors: 8,871 6,950 Adults 4,170 Veterans 1,921 Children under 17yrs LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  26. Measure Outcomes & Learn for Next Time The Big Read reached 141,000 (Sept. 1-Nov. 11, 2013) LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

  27. Hit the Target with Your Library Programs Measuring Program Selection Funding Active Listening Marketing 10 - 9- 8- 7- 6- 5- 4- 3- 2-1-0 Use of Technology Setting Diverse Target Audiences Partnerships Targeted Programming LACONI: Piecing Together Adult Programming - Targeted Programming - Miriam A. Lytle mlytle@gailborden.info Dec. 6, 2013

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