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Sub – Arab

Sub – Arab. Group member Hasan Mahmood Murtaza Shahid Ahmed Shoaib Raheel Khan. USP. Product Description. Customized Chicken/Vegetable rolls 26 ingredients (healthy, Low fat) Hygienic product Low cost Ready to eat Take Away . Product Analysis.

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Sub – Arab

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  1. Sub – Arab Group member HasanMahmood MurtazaShahid Ahmed Shoaib Raheel Khan

  2. USP

  3. Product Description • Customized Chicken/Vegetable rolls • 26 ingredients (healthy, Low fat) • Hygienic product • Low cost • Ready to eat • Take Away

  4. Product Analysis • Our product has been tested by food technician of UNI Lever • According to him our product is really healthy except on sauce (i.e. tomato puri)

  5. Competitor Analysis:- • Subway • Magic Corn • All Roll shops • Take Away foods

  6. S.W.O.T Analysis:- • Strengths • Ramzan season • Low cost • Healthy • Customizable • Weakness • New business • Lots of competition • New team • No Outlet

  7. S.W.O.T Analysis:- • Opportunities • Fresh made • Quality Control • Ramzan season • Threats • Competition • Quality control • Political

  8. Operations:- • We are a team of four friends looking at finance, Operations, Marketing and Planing, We are hiring labor to work at our cart/Stalls and kitchen staff as well • Location • Naheed supper store • Imtiaz supper store • Chease up • Aghas super store • Events • Stall at different places like creek club, beach view club in concerts and Tariq road, dolman mall in Ramdan festivals

  9. Finical investment Costing • Machine Rs40000 • Cylinder Rs10000 • Kitchen Instruments Rs 8000 • Labor per month Rs 10000 • Advertising • Social website 3500 • Home express 9000 area • Sms marketing 1500

  10. Pricing • Selling price 150 • Cost price 85 • Pita bread 15 • Vegetable 25 • Sauce 15 • Butter paper 5 • Other 10 • Labor 5 • Rent 5 • Paper plate 5

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