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Growth Report: Achievements and Plans for AIESEC’s Purposeful Projects

This report highlights progress on IT, sales, delivery, and more, detailing key strategies, achievements, and areas for improvement in AIESEC projects. It also outlines future steps for sustainable growth.

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Growth Report: Achievements and Plans for AIESEC’s Purposeful Projects

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  1. MCVP IM-COMMMC REPORT FEBRUARY United in Purpose, Growing through Actions

  2. Audience Overview

  3. Traffic Sources Overview

  4. Content Overview

  5. Member activity on IT Platforms Overview

  6. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Channel • Measurable of Project • Crowdfunding promotion of GCDP Projects • Key Mos • Crowdfunding and showcasing website structure + donations platform 100% • What have been done • Crowdfunding and showcasing website structure + donations platform

  7. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Sales • Measurable of Project • Number of subscribers to the sellers program • Key Mos • 30 PLANNED – 157 EXECUTED. 533% • What have been done • Promotion of the sales opportunity on MCGAZINE and myaiesec.net

  8. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Channel • Measurable of Project • Number of members subscribed to the exchange programs • PLANNED 350. EXECUTED 2 – 0,6% • What have been done • Implementation of application forms and internal communication channels (blogging).

  9. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Delivery • Measurable of Project • EPs subscribed to the integrated XP program • 150 PLANNED. 15 EXECUTED – 10% • What have been done • Email promotion to EPs mailing list

  10. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Delivery • Measurable of Project • # of collected cases. # of cases promoted • 152 COLLECTED CASES. 13 INTERNALLY PROMOTED – 7.6% • What have been done • Showcasing worldmap • Cuéntanostuhistoria showcasing webform to collect cases. Promoted on the LCs.

  11. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Channel • Measurable of Project • Number of organizations subscribed through the PODIO CRM • 30 PLANNED. 0 EXECUTED – 0% • What have been done • IGIP and BD Portfolio website implementation + PODIO CRM Integration

  12. Functional Achievements • START local discounts and scholarships implementation. Adjusted OGX contract policies implementation • 20 LCs with PODIO Premium Partnerships. Armenia got the full partnership. • National showcasing and internal promotion alignment with LCVPs. • Internal Communication policies redefining • Matching platforms on the MCGAZINE and OGIP specific talent recruitment platform on the students website.

  13. Conclusions • Endomarketing as a main responsibility of COMM is still not clear at local level. • National alignment is not longer the bottleneck. We require faster induction processes in order to speed up the performance of COMM-IM when it comes to content creation. • More people with a journalist and advertisement profile allocated in AIESEC are required in both Marketing and COMM if we want to BOOST the number of published showcasing stories.

  14. Next Steps • ICX leads generation through Papalito and Referidos campaigns. • FamiliasGlobales internal promotion for cases collection and membership subscription. • Integrated XP products showcasing • Internal communication breakdown reporting by LC

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