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“Driving more business to you!”

“Driving more business to you!”. Is your business easy to find online ?. Are you regularly monitoring and enhancing your reputation online?. Are you active in all the places where your target customers hang out online?.

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“Driving more business to you!”

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  1. “Driving more business to you!”

  2. Is your business easy to find online?

  3. Are you regularly monitoring and enhancing your reputation online?

  4. Are you active in all the places where your target customers hang out online?

  5. Do you have an easy, automated way tofollow up with them over time?

  6. Why not?

  7. Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation

  8. 97% of consumers use online searches when researching products or services

  9. 78% of consumers trust peer recommendations

  10. Only 14%trust ads

  11. The new “word of mouth”is online social media like Facebook and Twitter

  12. Facebook and Twitter have 700,000,000 members combined

  13. Those members seek and make recommendations for products, services & experiences for friends & followers

  14. The fastest growing demographic among Facebook users is... 35 to 65 year-old women

  15. YouTubeis now the secondlargest search engine

  16. YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos

  17. People go there to look for videos to answer their questions, show them how to do something, or review a product or business

  18. There are more than 200,000,000 blogs

  19. People aremore likelytovisit blogsthatalignwith theirinterestsbecause blogs arenon-selling environments

  20. Whether you know it or not, your prospects & customers are using social media

  21. 91% of Americans have mobile phones

  22. 20% of them (about 45 million people) have phones with Internet capability

  23. 152 billion mobile text messages are sent each month

  24. 90% of text messages are read within one minute of receipt

  25. Do you have a plan for using mobile phone marketing for your business?

  26. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?

  27. 24 of the 25 largest newspapers experienced record declines in circulation in the past year

  28. Why are the Yellow Pages like Nursing Homes?

  29. They’re shockingly expensive and few people under 70 use them

  30. According to Yahoo!92% of all business searchers start looking online, either at home or on their mobile phones

  31. Marketing online isn’t an option anymore — it’s a requirement

  32. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

  33. Marketing online is no longer just about having a Web site where people come to find your business

  34. It’s about actively capturing leads and going where they are so you can connect with them there

  35. Good news: ofsmall businesseshave invested any time or effort inmarketing online Only26%

  36. There is still time to get established before it’s too late

  37. How?

  38. Three steps: Get out there and get found Engage Follow up

  39. Get out there & get found Googleis important but you also need to be present where your customers spend time

  40. Get out there & get found But it’s not“set and forget.” You need to stayfresh

  41. Get out there & get found Internetsearch engines, directories&social mediaare like big grocery stores

  42. Get out there & get found There’s a“sell by”dateon every message --and it’s today

  43. Get out there & get found If you’re not delivering something newon a regular basis, other messages are going to replace yours on the shelves

  44. Engage Once you get found, engage with your prospects on their terms.

  45. Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel

  46. Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…

  47. Engage Build relationships Earn their trust Earn their business

  48. Follow Up Continue toengage&follow up

  49. Follow Up Continue to provide valuable information Respond to comments and questions

  50. Follow Up • It costs 6 to 7times less to get an existing customer to buy from you than it is to get a new customer to buy from you

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