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DISTRACTED (TEXTING WHILE) DRIVING. STAYING FOCUSED BEHIND THE WHEEL . What is distracted driving?. Word of the Year 2009: Distracted Driving Distracted driving – what many are guilty of when they use digital devices on the go – is rapidly entering law books around the world and

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distracted texting while driving

DISTRACTED (TEXTING WHILE) DRIVING

STAYING FOCUSEDBEHIND THE WHEEL

what is distracted driving
What is distracted driving?

Word of the Year 2009: Distracted Driving

Distracted driving – what many are guilty of

when they use digital devices on the go – is

rapidly entering law books around the world and

earns the 2009 Word of the Year choice at

Webster’s New World® College Dictionary.

u s dot definition
U.S. DOT Definition

Distracted driving is any non-driving activity a person engages in that has the potential to distract him or her from the primary task of driving and increases the risk of crashing.

distracted driving a growing problem
DISTRACTED DRIVING…A GROWING PROBLEM

In 2007, about 250 million had cell phones

or about 82% of all Americans

About 50 million had cell phones in 1997

About 1 million had cell phones in 1987

primary forms of distraction
PRIMARY FORMS OF DISTRACTION

V

V

M

M

Radio tuning

C

Hands free phone

C

V

M

Texting

C

M

V

Reaching

C

Visual—eyes off the road

Manual—hands off wheel

Cognitive—mind off the road

slide7

Crash involvement is four times greater

  • 80% of crashes and 65% of near-crashes involve some type of distraction
  • More than 500,000 were injured due to a distracted driver in 2008
  • 6,000 people died in 2008 in crashes that involved distracted or an inattentive driver

“An important finding…is that 80 percent of all crashes…involved the driver looking away from the forward roadway just prior to the <crash>.”

100 – Car Study (DOT HS 810 593)

1

slide8

Texting while driving is illegal in…

Map of Texting Bans

Source: Insurance Institute for Highway Safety, Highway Loss Data Institute

slide9

…and South Dakota*

Map of Texting Bans

Source: Insurance Institute for Highway Safety, Highway Loss Data Institute

south dakota law
*SOUTH DAKOTA LAW

32-24-8. Any person who drives any vehicle upon a highway, alley, public park, recreational area, or upon the property of a public or private school, college, or university carelessly and without due caution, at a speed or in a manner so as to endanger any person or property, not amounting to reckless driving as defined in § 32-24-1, is guilty of careless driving.

south dakota law11
SOUTH DAKOTA LAW

Texting

and

Driving

  • Class 2 Misdemeanor
    • 30 days in jail
    • $500 fine
    • Or both
resources
Resources

www.distraction.gov

us dot secretary ray lahood
US DOT Secretary Ray LaHood…

Eliminate Crashes Due to Distraction

ENFORCEMENT

PERSONAL

RESPONSIBILITY

EDUCATION

what you can do
What You Can Do
  • Set a good example
  • Before you drive, turn phone off or silence the ringer
  • Drive defensively
  • Manage your time
  • Remember that “driving time” is for driving
  • Help spread the word
what law enforcement can do
What Law Enforcement Can Do

Avoid texting while driving

Establish policies for your agency

Promote education and training on enforcing existing distracted driving laws

Conduct HVE programs

what employers can do
What Employers Can Do

Establish employee policies

Create a culture of safety

Conduct campaigns to raise

awareness

Don’t be afraid to ask for help

model language
Model Language

See Handouts:

Texting Policy

Model Legislation

additional information
Additional Information

http://dps.sd.gov/

www.nhtsa.dot.gov

www.distraction.gov

www.fmcsa.dot.gov

www.trafficsafetymarketing.gov

www.nhtsastatetv.com

www.focusdriven.org

contact information
Contact Information

JC Carpenter, Director

South Dakota Office of Highway Safety

605-773-3178

james.carpenter@state.sd.us

Mary Damon, Regional Program Manager

NHTSA

720-963-3113

mary.damon@dot.gov