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Decathlon's business strategy

Busi ess strategy of decathlon sports brand.

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Decathlon's business strategy

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  1. Decathlon’s Business Strategy • Decathlon company needs no introduction. A company that thoroughly dominates the sports retail market. • The best way to make sports accessible to every person is to provide the customers with best products at best prices. Is the quality compromised to reduce the cost? • Then how does the company manage to do it so well? Here are the few things that they follow:

  2. Innovation: • Innovation is the heart to the company's continuous drive in the market. • Research and development: • Being super specialized in every sports category is the special power of decathlon, it is possible only because of research and development on the needs for customer. • Intergrated designing: • Integrated designing mass marketed products is the smarter way to lower the costs.

  3. Validation first strategy: • Their products are made by sports person to sports person. Decathlon uses its own community to build products to know the pain points of the customer. • Omnichannel strategy • They have strategic warehouses around the world, this cut downs cost about 30-40% roughly compared to their competitors. • Manufacturing • They have partnership with best industrial suppliers for long term. This is how the quality is at its best. • Logical organization • Decathlon invests smartly on logical organizations like storage, transportation and automation, thereby reducing the cost and impact on environment.

  4. There is no mystery in decathlon's growth, it is all about being passionate in bringing out the best out of rest and to top it up with some logical organization.

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