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The Global Spa Economy Report: Groundbreaking Research Findings

Ophelia Yeung Director, Economics Program, SRI Katherine L. Johnston Senior Economist, SRI. The Global Spa Economy Report: Groundbreaking Research Findings. THE GLOBAL SPA ECONOMY 2007. The global spa economy is bigger than you think. $255 billion.

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The Global Spa Economy Report: Groundbreaking Research Findings

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  1. Ophelia Yeung Director, Economics Program, SRI Katherine L. Johnston Senior Economist, SRI The Global Spa Economy Report: Groundbreaking Research Findings

  2. THE GLOBAL SPA ECONOMY 2007

  3. The global spa economy is bigger than you think $255 billion

  4. What is the Spa Economy? What is an Industry Cluster? Core Industries Enabled Industries Associated Industries Spa Facility Operations Beauty & Beauty Products Industry Spa-Related Hospitality & Tourism Spa Capital Investment Spa Education Fitness & Fitness Products Industry Spa Consulting Beauty & Wellness Medical Industry Spa Lifestyle Real Estate Spa Media, Associations & Events Healthy Foods & Nutrition Industry Spa-Branded Products

  5. Global Spa Facilities • $46.8 billion • 1.2 million workers • 71,600+ spas How Big Is The Spa Industry?

  6. Impact On “Non-Spa” Industries: $119.3 (US$ billions) “Spa Economy” = Core + Enabled Industries $254.7 billion Core Industries $60.3 billion Enabled Industries $194.4 billion Associated Industries $1,099.7 billion Spa Facility Operations Beauty & Beauty Products Industry $500.2 $46.8 Spa-Related Hospitality & Tourism $106.1 Spa Capital Investment $12.9 Fitness & Fitness Products Industry $241.3 Spa Education $0.3 Spa Consulting $0.07 Beauty & Wellness Medicine Industry $195.8 Spa-Related Real Estate $88.3 Spa Media, Associations & Events $0.13 Healthy Foods & Nutrition Industry $162.4 Spa-Branded Products n.a.

  7. Why should you care about the spa economy and its size? Governments Consumers Investors Communicate the scale, scope, and influence of the spa industry to key audiences Industry Workforce

  8. What are the challenges of measuring the global spa economy?

  9. Definitional Challenges: What is a spa? How many services? How many rooms? Water-based or not water-based? How to account for cultural & historical contexts? Exclusive or mass market?

  10. For the purposes of estimating the global spa economy: This study defines spas as establishments that promote wellness through the provision of therapeutic and other professional services aimed at renewing the body, mind, and spirit.

  11. Data Challenges: Where to find data? • Industry data not tracked by governments • Adding apples and oranges to rice grains

  12. The Spa Economy Estimation Methodology: Primary survey: approx. 1,000 respondents Extensive primary and secondary research Global Spa Economy Estimation Model Macro-level economic and demographic data Interviews with more than 50 industry executives

  13. What does the spa economy look like around the world? How does it vary from region to region?

  14. Global Number of Spas: 71,600 Global Spa Revenues: $46.8 billion

  15. North America 20,662 spas $13.5 billion 307,229 workers Europe 22,607 spas $18.4 billion 441,727 workers Asia-Pacific 21,566 spas $11.4 billion 363,648 workers Latin America-Caribbean 5,435 spas $2.5 billion 82,694 workers Africa 389 spas $0.3 billion 7,273 workers Middle East-North Africa 1,014 spas $0.7 billion 20,938 workers

  16. Top Countries Spa Revenues $18.4 billion Germany France Italy UK Spain Austria Europe Spa Tourism International: 7.4 million trips $15.1 billion Domestic: 40.5 million trips $33.3 billion

  17. Countries Spa Revenues $13.5 billion United States Canada North America Spa Tourism International: 1.4 million trips $5.8 billion Domestic: 24.0 million trips $11.4 billion

  18. Top Countries Spa Revenues $11.4 billion Japan China South Korea Australia Thailand India Hong Kong Singapore Asia-Pacific Spa Tourism International: 2.8 million trips $7.1 billion Domestic: 50.5 million trips $19.8 billion

  19. Top Countries Spa Revenues $2.5 billion Mexico Argentina Brazil Puerto Rico Colombia Chile Latin America-Caribbean Spa Tourism International: 4.5 million trips $8.9 billion Domestic: 8.1 million trips $1.5 billion

  20. Top Countries Spa Revenues $0.7 billion UAE Israel Tunisia Saudi Arabia Egypt Middle East-North Africa Spa Tourism International: 1.2 million trips $2.1 billion Domestic: 0.3 million trips $0.2 billion

  21. Top Countries Spa Revenues $0.3 billion South Africa Seychelles Botswana Kenya Africa Spa Tourism International: 0.4 million trips $0.8 billion Domestic: 0.8 million trips $0.2 billion

  22. Key Messages The spa economy is big $255 billion It has a ripple effect on industries around the world $119 billion The global health and wellness market is even bigger $1 trillion +

  23. Looking to the future… How you can contribute to a stronger industry voice? • Communicate the size and importance of the spa economy to the key audience groups • Share intelligence with the Global Spa Summit if there are new studies and data in your countries and regions • Contact: research@GlobalSpaSummit.org

  24. THE GLOBAL SPA ECONOMY 2007

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