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visual merchandising.com. visual merchandising. visual operations. retail marketing. retail environments. j ourney. v isual. e nvirons. w indows. t heatre. t raining. visua l merchandising.com. visual merchandising.com. who are we ? A brief introduction. e nvirons. j ourney.

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slide1

visualmerchandising.com

visualmerchandising

visualoperations

retailmarketing

retailenvironments

slide2

journey

visual

environs

windows

theatre

training

visualmerchandising.com

slide4

who are we?A brief introduction

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  • An anglo-turkish visual merchandising company, with a combined total of over 75 years ‘hands-on’ international retail experience, from shop floor trainee’s through to Head of Visual Merchandising positions for some of the worlds global iconic brands.
  • Our remit not only extends to the field of visual merchandising & design but also;
  • visual operations
  • retail marketing
  • retail environments

visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

slide5

international?

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  • At various points in our retail careers we have been based in a number of locations including;
  • UK Europe Middle East
  • with a remit that has literally covered the globe;
  • Europe; North, Central & South America; Russia & CIS; Middle East; Asia Pacific & Africa, encompassing both developed mature retail markets, such as western europe and the emerging markets such as CIS & Brazil.

visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

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retail formats?

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visual

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  • Our 75+ years of retail experience has been gained in multiple store types with a varied merchandise mix,
  • wholesale, retail & franchise (franchisor & franchisee) outlets
  • stores ranging in size from 20 M2 (200 ft2) accessory only units to 15000 M2 (150000 ft2) multi level department stores

visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

slide7

retail formats?

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visual

theatre

training

  • Our merchandise expertise covers
  • apparel; men's, women's, teens, children’s, babies & maternity,
  • footwear
  • accessories
  • furniture
  • homewares
  • brown & white goods
  • coffee & fast food outlets

visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

slide8

where are we?

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Operating out of Istanbul, Turkey, where east meets west, the point where the mature meet the emerging markets, global visual merchandising are ideally located at the very heart of the worlds growing retail environments.

visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

slide9

our mission….

  • To help create profitable, exciting, dynamic retail environments that suit your business model.
    • All activities within a retail environment take place to generate sales, sales per metre, and more importantly profit, 4 wall profit, therefore;
  • By questioning the actions taken on behalf of the shop floor,
    • distractions
    • improving ROI
    • customer use,
    • where they go,
    • what they see and ultimately
    • what they pick up
    • how they purchase
    • we can then assess, factually, where we need to improve, by focusing on six key areas .

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visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

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focus

  • By concentrating on the following key areas simultaneously;

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journey

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windows

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visual

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theatre

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training

  • store environment

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visualmerchandising.com

visualmerchandising.com

  • windows
  • customer journey
  • visual merchandising

visualmerchandising.com

  • theatre
  • training
  • in conjunction with facts, your business has the potential to be truly world class.
  • In liaison with your Buying & Merchandising, Design, Operations, Marketing, Finance, Store Development and the stores themselves, global visual merchandising can help ensure ‘best in class’ standards in your business model.

global visual merchandising

2012

we can help

introduction

slide11

environs

journey

windows

visual

theatre

training

visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

slide12

environs

journey

windows

visual

theatre

training

visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

global visual merchandising

2012

we can help

introduction

slide13

environment

  • Why do you like the stores you like? What was it that first attracted you through the door?
  • A key decision in the process is the look of the store, both outside and in, and this environment can tell you a great deal about what you may expect to find within, therefore it is paramount that focus is given to;
    • structure and design
    • materials
    • colours
    • lighting
    • fixtures
    • product
    • cash points
    • fitting room positioning

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visualmerchandising.com

visualmerchandising.com

  • Lots of questions, and many more to ask, and multiple answers as different techniques suit different brand aspirations, but these decisions are critical in capturing the imagination of your target audience, in ensuring they cross the threshold into your store and not a competitors, a task that global visual merchandising can help give an insight towards.

global visual merchandising

2012

we can help

introduction

slide14

windows

  • Every retailer on the planet understands the importance of windows but a vast amount of retailers also make compromises when it comes to window build and design installations.
  • Whatever the size, the techniques utilised, the scheme within, you still only have a max of 4 seconds to attract, 4 seconds!!
    • size?
    • number?
    • Open or closed back?
    • lighting
    • materials?
    • how much available space should we use?
    • whento change?
    • targeted operating costs
    • By whom

windows

visualmerchandising.com

visualmerchandising.com

  • Many questions and equally lots of answers as every brand is again unique but there are some common theories which can and should be employed.
  • With an in house window design service global visual merchandising can offer you the complete a-z window package.

global visual merchandising

2012

we can help

introduction

slide15

customer journey

  • How do you want the customer to behave in your store, where do you want them to go, what do you want them to do?
    • to wander, to browse at will
    • n a journey of discovery
    • see what & when
    • product adjacencies
    • Add-on purchases
    • ‘pause’ points
    • cash point/s be
    • the fitting rooms
    • service areas
    • Multi floor flow
    • How do you ensure the customer sees the whole store and not just part of it?

journey

visualmerchandising.com

visualmerchandising.com

It is your decision as brand owners to make these decisions, what you want the customer to do and why do you want them to do it. Ultimately the goal is sales and profit but how many and how much is in your gift.

There are best practice techniques from around the world, some of which will work for you, global visual merchandising can help bring these to your attention.

global visual merchandising

2012

we can help

introduction

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visual merchandising

  • What are you selling and who are you selling to?
    • families, men, women, teens or children,
    • value or aspirational,
    • browsers or ‘know what I want’ customers
  • Different techniques suit different target groups but again the understanding of some simple theories can make all the difference.
    • by gender or type
    • colour, fabric or price
    • seasonality or sales targets
    • Some or all of the above.
    • size curve
    • best seller and ‘new’ positioning
    • how and where to accessorise
    • adjacency flow
    • anchor departments
    • mirrors, photography, props, promotional material?
    • stock room

visual

visualmerchandising.com

visualmerchandising.com

  • And many, many more…………….
  • global visual merchandising can give advice and coaching on the needs best suited to your retail environment

global visual merchandising

2012

we can help

introduction

slide17

theatre

  • Retail is detail is a very common phrase in the industry but within the world of visual merchandising retail is also theatre.
  • More than ever, bricks and mortar retail and the high street in general is in competition with the customers leisure time, with cinema’s, with holidays, parks, sport….. you name it there are thousands of choices the customer can make before going shopping.
  • Today, retail is also in competition with itself through the huge advances in mobile shopping via phones & tablets, internet, e:com, therefore retail stores not only have to give the customer what they want, when they want it at a price they are willing to pay, but, also have to be an exciting environment in order to compete. How?
    • music
    • mannequins
    • aromas
    • lighting techniques
    • interactive elements
    • information and noticeboards,
    • coffee and snacks, a bar maybe…
    • guest appearances

theatre

visualmerchandising.com

visualmerchandising.com

The list is endless and all of the opportunities may not be for you, the return on investment may not add up, but one thing is for certain nothing in life stands still, it either grows or it dies, Which one are you?

At global visual merchandising we can design solutions to suit your aspirations and budgets

global visual merchandising

2012

we can help

introduction

slide18

training

  • Key to anything and everything that happens! The best investment you will ever make!!
  • If your teams are not qualified, do not understand what and more importantly why they are doing a task, you will not grow at the rate your potential suggests.
  • Our firm belief is that we must teach each and every team member the ‘science’ behind retail

training

visualmerchandising.com

visualmerchandising.com

The more the teams understand these elements plus a thorough grounding on the retail basics, hang, tag, price, cube for example, a more competent, more confident team you will have.

global visual merchandising can offer both bespoke training packages based on your individual company requirements and also a set format of courses covering the ground rules for every retail employee.

With thorough training your team will grow with you, staff turnover will decrease, you will become an employer of choice.

global visual merchandising

2012

we can help

introduction

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next steps?

  • If you would like to hear more from global visual merchandising on the services we can offer please do not hesitate to contact us;
  • globalvisualmerchandising.com
  • English language
      • kevin merrick
      • +90 (0) 530 239 5494
      • merrick@globalvisualmerchandising.com
  • Turkish language
      • melis long
      • +90 (0) 541 949 1489
      • melis@globalvisualmerchandising.com

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visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

  • office
      • p +90 (0) 212 438 71 12
      • f +90 (0) 212 438 71 13

global visual merchandising

2012

we can help

introduction

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location

  • Orucreis Mahellesi, Barbaros Caddesi, TekstilkentTicaret Merkezi, A6/54, Esenler, Istanbul, 34235, Turkey GPS: 41° 3‘58.99"N, 28°51‘50.00"E

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visualmerchandising.com

visualmerchandising.com

visualmerchandising.com

from Ataturk airport (16km) & Europe

Ataturk Blv.>E80(TEM). Signposted as Tekstilkent

global visual merchandising

2012

we can help

introduction