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what is public relations

what is public relations. Public Relations. Nobody can agree on what it is!. Public Relations. Nobody can agree on what it is!

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what is public relations

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  1. what is public relations

  2. Public Relations • Nobody can agree on what it is!

  3. Public Relations • Nobody can agree on what it is! • Even our text books disagree on who the “father of public relations” is. Inside Reporting says it’s Edward Bernays, while Telling the Story goes with Rex Harlow

  4. Public Relations • “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” • Public Relations Society of America

  5. Public Relations • Bernays: • “A public relations counsel is an applied social scientist who advises a client on the social attitudes and actions he or she must take in order to appeal to the public on which it is dependent…”

  6. Public Relations • Harlow: • “Public relations is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programs of action which will serve both the organization’s and public interest.”

  7. Let’s go with this • “Public relations (PR) is the practice of managing the flow of information between an organization and its publics, using methods that don’t require a direct payment.”

  8. Why do we study PR as part of journalism?

  9. Why do we study PR as part of journalism? • Both begin with great writing

  10. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England

  11. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England • Both are generally taught in the same school at the college level

  12. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England • Both are generally taught in the same school at the college level • There is a lot of movement between journalism and PR

  13. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England • Both are generally taught in the same school at the college level • There is a lot of movement between journalism and PR • Both require you to gather information, distill it and communicate it so your audience gets it

  14. Why do we study PR as part of journalism? • Both begin with great writing • Both require news judgment: I Can Never Prepare Pancakes In England • Both are generally taught in the same school at the college level • There is a lot of movement between journalism and PR • Both require you to gather information, distill it and communicate it so your audience gets it • Here’s the biggest difference: journalists serve the “public” while PR serves a client

  15. The major PR areas

  16. The major PR areas • News media relations

  17. News media relations • Be company spokesman

  18. News media relations • Be company spokesman • Cultivate relationships with key media at the local, state, national and international level

  19. News media relations • Be company spokesman • Cultivate relationships with key media at the local, state, national and international level • Prepare and disseminate regular news items designed to build a positive image of your organization

  20. News media relations • Be company spokesman • Cultivate relationships with key media at the local, state, national and international level • Prepare and disseminate regular news items designed to build a positive image of your organization • Make company executives available for interviews… but first train them!

  21. The major PR areas • News media relations • Product publicity

  22. Product publicity • Support the marketing (advertising and paid promotions) team

  23. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products

  24. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products • Generate favorable attention for exiting products

  25. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products • Generate favorable attention for exiting products • Create new ways to use products

  26. Product publicity • Support the marketing (advertising and paid promotions) team • Announce new products • Generate favorable attention for exiting products • Create new ways to use products • Celebrities

  27. Mr. G’s celebs

  28. The major PR areas • News media relations • Product publicity • Crisis communications

  29. Crisis communications • Manage unexpected events to minimize damage to company or product reputations

  30. Crisis communications • Manage unexpected events to minimize damage to company or product reputations • Ensure company perspective is communicated during negative events such as product recalls, employee injuries, community protests and boycotts, fires, plant closings, layoffs….

  31. The major PR areas • News media relations • Product publicity • Crisis communications • Financial communications

  32. Financial communications • Distribute required financial reports to business media

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