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Retail Strategies for Urban Department Stores in Emerging Markets

Explore IBGE's 2007 Commerce Annual Survey on department stores targeting lower-income classes C, D, and E in large urban centers. Learn about credit facilitation, organizational models, branding, and sales strategies.

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Retail Strategies for Urban Department Stores in Emerging Markets

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  1. Dulcídio Macedo Flávia Giomo Rafael V. Molina Thiago D. Carvalho

  2. O varejo Figura 1 - Pesquisa Anual de Comércio 2007, IBGE, Diretoria de Pesquisas. (1) Inclusive as retiradas e outras remunerações.

  3. Matriz de Impacto VS Incerteza

  4. SWOT

  5. Estratégia do negócio Lojas de departamento para classes C, D e E Grandes centros urbanos Crédito facilitado para todos

  6. Proposição de novos modelos organizacionais • Criação de marcas próprias • Terceirização da frota • Implementação de modelo de vendas “porta a porta” • Adoção de OBZ – Orçamento base zero

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