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Cultural Value in Fashion: A Framework for Understanding Consumer Behavior

Explore how ethnic values intersect with fashion through the Cultural Fabric of Customer Life. This framework delves into historical timelines, geographic influences, ethnicities, and their impact on consumer behavior patterns.

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Cultural Value in Fashion: A Framework for Understanding Consumer Behavior

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  1. Consumer Behavior [MKTG.301] Dr. Carter [2K7] Ethnic Value/Fashion Matching Framework:“The Cultural Fabric of Customer Life” [Access “Wikipedia” website to find “fashion & fabric” facts http://en.wikipedia.org/wiki/Main_Page ] GEOGRAPHIC LOCATION E T H N I C I T Y Africa Aust. Asia C/SAm India EEur. MEast NAm. PacIs. WEur WInd F A S H I O N Af./Am. Hair Arab/Am. Head Asian/Am. Face Female / Male / Child Hisp./Am. Accessory Native Am. Top Pac.Is./Am. Bottom Europ./Am. Feet Pre.1000 BC 1000 BC 500 AD 1000 AD 1500 AD 1700 AD 1800 AD 1850 AD 1900 AD 1950 AD 2000 AD HISTORICAL TIME

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