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Promoting Tourism in East Anglia: VEA's Valuable Initiatives

VEA, a non-profit funded by local players, boosts tourism in East Anglia. Discover its impact on the economy and visitor statistics. Enjoy diverse attractions and activities in the region, easily accessible and boasting a pleasant climate. Engage with VEA's marketing efforts and events, and connect with Amanda Bond for involvement opportunities.

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Promoting Tourism in East Anglia: VEA's Valuable Initiatives

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  1. Alex Paul Visit East Anglia www.visiteastanglia.com

  2. What is VEA? • A Company Limited by Guarantee • Non profit making • Objective is to promote Tourism in East Anglia • Funded by 10 leading players in Norfolk & Suffolk with £100,000 • Supported and recognised by the New Anglia LEP, Visit England and both County Councils

  3. Value • Total value of tourism to Suffolk economy = £1.75bn • Total employment = over 36,000 jobs • Approx 2,000 tourism businesses • Domestic holiday nights = 4.8 million • Overseas Visitor Nights = 1.7 million • Total day trip visits = 24.7 million

  4. Reason to Visit • Wide range of cultural, historical, leisure pursuits, sporting facilities, natural countryside, beaches and quality food and drink, festivals and events • Easily accessible by road, rail, air and sea • Has the warmest and driest climate in the UK

  5. Toursim Activity • Primary marketing brand - Visit Suffolk • Ongoing web platfform inc social media – over 40k unique visitors every quarter • Direct marketing to regional and national databases – 500k with VisitEngland • PR – Suffolk based stories to national / local media • Spring campaigns – Visit Suffolk digital campaigns launching in March 2103 • National campaigns with VisitEngland – rural and coastal themes for 2013 • Regional Campaigns with Greater Anglia • Local tourism groups – Bury, Ipswich, Suffolk Coast, Newmarket • Tourism Conference – Thurs 27th Sept at DanceEast • Get involved! • Contact Amanda Bond – amanda@visiteastanglia.net

  6. www.visiteastofengland.com

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