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Regional Programs Evaluation Korea (IBFAN-EA) 2006-2009

This program evaluation highlights the successful efforts of IBFAN-EA in Korea from 2006 to 2009, led by Dr. Yoo-Mi Chung, a pediatrician and IBCLC. Key activities include the Enfamil lawsuit, HCP training, textbook revisions, the "One Million Campaign," and the appointment of a Breastfeeding Ambassador. Networking with physicians through the Academy of Breastfeeding Medicine Korea and online resources on the bfmed.co.kr website have expanded breastfeeding knowledge and practices. The program also involved workshops, symposiums, translation of WHO booklets, and responses to infant formula contamination. The impact of these initiatives underscores the importance of breastfeeding support in Korea.

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Regional Programs Evaluation Korea (IBFAN-EA) 2006-2009

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  1. Regional Programs EvaluationKorea (IBFAN-EA)2006-2009 Dr. Yoo-Mi Chung Pediatrician, IBCLC

  2. IBFAN-EA Strategic Meetings (2006-2009)

  3. WBW Activities

  4. Success in Enfamil Lawsuit (2006-2009) • 8th Feb 2006: Korean mothers found metal particles(~2.7mm) in Enfamil (Mead Johnson) • 22nd Feb: FDA(USA) Informs of Nationwide Infant Formula Recall (lot number: BMJ19) • May 2008: Lawsuit by 199 Korean mothers, CK, and voluntary laywers • May 2009: gained the case (compensation of $400 to each mother)

  5. Code Training for HCPs and IBCLCs • 2007: 6th Oct 60 (3 MDs + 57 nurses) and 4 IBFAN EA members (China, H.K., Japan, and Mongolia) • 2008: 19th Oct 48 (10 MDs + 38 nurses) • 2009: 25th Oct 35 (5 MDs + 30 nurses) Total 143 for 3 yrs (18 MDs +125 nurses)

  6. Revision of Breastfeeding Information in Korean High School Textbooks • May 2007 reviewed all the 15 Korean high school textbooks on domestic affairs about breastfeeding information • nothing on GS of IYCF or the Code of Marketing of BMS • images or tables of formula, bottles or pacifiers as antenatal preparation items • introduction of solid food was mistakenly described as stopping breastfeeding early • Amendment for revision of textbooks to MOE • March 2008, all 15 textbooks were revised in some parts

  7. 2009 • “ One Million Campaign launched -‘Support Women to Breastfeed’ • 9th Feb. 2009 • 10,008 signed until Aug. 2009 • Media outreach : MBN TV, Moneytoday, Heraldbiz, Munhwa Ilbo, Chosun Ilbo (daily Newspaper) • 14 Participating Organizations

  8. 2009 • Breastfeeding Ambassador Appointment • Dr. Hyun-Young An : • An Obstetrician, prof of Catholic Univ of Korea • breastfed 4 daughters and strongly promoted breastfeeding

  9. Networking with Physicians • Academy of Breastfeeding Medicine Korea • Established on 30th Oct. 2005 • Members of 170 physicians (all IBCLCs) • Membership requires signing of WABA endorsement and no conflicts of interest or sponsorship related to IYCF

  10. Expansion of breastfeeding knowledge and optimal practices through website (www.bfmed.co.kr) • On-line consultation on breastfeeding (10,000 questions:10 questions/d for 4 yrs) • On-line information on Korean BFHs • WBW campaigns with IBFAN-EA • 7 Breastfeeding symposiums for HCPs and IBCLCs • 2 Symposiums of KBPN • Translation of WHO booklets: • GS for IYCF/ the Code and/ the Code :FAQ • 14 prenatal breastfeeding classes for pregnant mothers and fathers • Response on contamination of infant formula

  11. Workshop on Complementary Feeding • Korean Association of Pediatric Practitioners • 29th, Nov, 2008 (> 200 pediatricians)

  12. Good News but…

  13. Formula Export from Korea (kgs)

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