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Business Plan. ‘Dosirak ’ Business Plan. Diet Dosirak project. Proposed by ‘Team 3’. 20062416 허 길 20042436 유재형 20085413 정만호. Project explanation. Market explanation. Operating plan. Business Plan. INDEX. . Part I. Part II. Action program. Part III. Web-Site construct.

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Presentation Transcript
slide1

Business Plan

‘Dosirak’ Business Plan

Diet Dosirakproject

Proposed by ‘Team 3’

20062416 허 길

20042436 유재형

20085413 정만호

slide2

Projectexplanation

Market explanation

Operating plan

Business Plan

INDEX

Part I.

Part II.

Actionprogram

Part III.

Web-Site construct

Part IV.

slide3

1. Summary for project

  • Today, modern people don`t have enough time to eating a meal. So, many people have promiscuous eating habits
  • On this account, we`re going to have a business of Dosirak, regardless of price and space.
  • Dosirak is going to sell according to the individuals of characteristics.
slide4

2. Reason of Selected

  • Increase in interest for obesity
  • Increase in interest for well-being
  • Increase in appearance-oriented and Diet people
  • For live alone people and office workers
slide5

2. Reason of Selected

2-1. Nutritional unbalance of present condition

2-2. Korean’s obesity increase rate

slide6

3. Further a Plan

  • We make out a menu for buyer’s constitution
  • Special design of container
  • Take – out system
  • We open the website for an advance order and constitution management
slide7

4. Final goal

  • A buyer will take care of their health, when they buy the Dosirak.
  • So, we will benefit that. with this we go for the business effect of killing two birds with one stone.
slide8

Projectexplanation

Market explanation

Operating plan

Business Plan

INDEX

Part I.

Part II.

Actionprogram

Part III.

Web-Site construct

Part IV.

slide9

Part I. Market & Business Item

Dosirak business possibility

 Settled, dominate the market in advance

◎ Features dosirak market

Costly

  • Due to the busy life of the food service industry is increasing
  • Low-cost meals will be sold primarily
  • Higher utilization of our regular customers
  • Use simple and advanced dosirak
  • The markets expect the most stable profit

Korean tradition food

Restaurant

Family

Restaurant

Fusion

restaurant

◎ Market competition analysis

  • Dosirak business sales increased 2 times compared to last year, Seven Eleven, Gs25, etc.
  • Increased Dosirak professional brand
  • Delete prohibition packaging used to dosirak market were positive impact
  • Franchise laws are insufficient
  • Because, Dosirak business entered a new market increase in expected effects

Food court

Short time

Foreign

food

Loog time

Fast food

Dosirak

Low price

slide10

Part I. Market & Business Item

3. What's the price difference?

◎ Menu

Dosirok

stir-friedspicy pork

3,400

bulgogi

3,500

chicken

3,900

Diet

Dosirok

Denmark

1 Week105,000

2 Week200,000

salad

1 Week40,000

2 Week75,000

Paprika

1Week120,000

2 Week 240,000

The absence of large price differences

slide11

Part I. Market & Business Item

Customer demand

 Taste! Kindservice! Neat shop!

Important factor

  • Delicious and simple meal
  • About 3500Won affordable price
  • Insensitive to nutrition and requires less
  • Hygiene and services require for the improvement
  • Enticed customers through clean store environment and friendly servicethat existing in the small store did not provide

Taste

Price

Street

hygiene

Service

Nutrition

7.3

expected price

4000 Won below: 14% 5000Won : 9%

3500 Won : 71% 5500Wonover: 6%

Restaurant improvements

Taste

Price

Street

hygiene

Service

Nutrition

6.2

slide12

Projectexplanation

Market explanation

Operating plan

Business Plan

INDEX

Part I.

Part II.

actionprogram

Part III.

Web-Site construct

Part IV.

slide13

Part II. Operating plan

1.Supply service

 Needs in accordance with service and shop

Event

Stores leads to the first visit

Differentiated competition strategy

Provide clean food and the service delivery to the desired location

Public relation and inducement

Companies with existing bright and clean store environment with differentiated services to be appealing to consumers.

Package product development

When you order three or more 10% discount package deals to develop.

Coupon product

Will attract long-term customers.

Users are issued a coupon for.

Sensible price

Set - up

Mileage service

Earn 5% of purchase price to be applied to the mileage system.

Long-range Rotaltyprogram

slide14

Part II. Operating plan

Head store

2. Conclusion

  • Economies of scale is formed raw material supply and delivery.
  • Between head store associated factory and customer are mutual system.

SYSTEM

Real-time

Information

Network

Raw material

order

Raw material

supplier

A regular customer

A grocery list

order

Raw material

supplier

Optimization delivery

system

Factory

Food processing demand prediction date

Stock date

slide15

Projectexplanation

Market explanation

Operating plan

Business Plan

INDEX

Part I.

Part II.

Actionprogram

Part III.

Web-Site construct

Part IV.

slide16

Part III. Implementation Plan

actionprogram

Unit Management

Know-How Accumulation

Unit Management

Know-How Accumulation

Objective

Developing new customers

arrival

growth period

maturity   

  • Point plan to attract
  • New Town expansion
  • Gwangjuseo-gu

Step

  • Students targeted brand extensions
  • Commercial research and coordination with local authorities
  • Execution management system

Action

  • Economies of scale and cost savings
  • Distributed market risk by diversifying
  • Management know-how accumulated

Benefit

  • Secure opening costs
  • Investors Recruitment
  • The cost of building the brand

Cost

  • The cost distribution system
  • Venture Capital - Funding
  • Equity Investment
  • Through the Main Bank Loan
  • Take advantage of equity

Funding

  • Increased competition due to competitors entering the market
  • Lack of publicity
  • Difficulties in customer acquisition
  • Products according to customers unify the exterior

Risk

  • Promotional / Promotional
  • Emphasis of the service differentiation
  • Differentiation
  • Distributed market risk by diversifying
  • Product Development

Solution

slide17

Part III. Implementation Plan

Step-by-step risk factors and their measures

arrival

growth period

maturity

  • Due to a single menu on the diversity of customers could not revive poor phenomenon profitability
  • Tested the attractiveness of the market after the entry of competitors into the market due to concerns of more competition
  • Lack of awareness about business
  • Exterior due to the lack of publicity of customers

dangerousness

dangerousness

dangerousness

countermeasure

countermeasure

countermeasure

  • Management of existing customer data, based on accumulated know-how and build barriers to entry
  • Is the target for students to explore new markets to distribute risk
  • New value-sensitive nature of local development and public relations
  • Clean store environment and friendly service
  • Stores to meet customers' needs atmosphere
  • Events, distributing flyers and promotional strategy through
slide18

Part III. Implementation Plan

The cumulative change in operating profit due to sales

All times of ever-growing competitor's revenue model continues to grow and our revenue model

Revenue

company

Competitors

The cumulative sales over time

  • arrival : Compared to competitors, the company achieved higher profits
  • growth period: The cumulative sales from competitors that are similar, the time
  • maturity: Competitors and increasing revenue gap, The revenue structure is competitive, while weakening the company to build a more healthy bottom line
slide19

Projectexplanation

Market explanation

Operating plan

Business Plan

INDEX

Part I.

Part II.

Actionprogram

Part III.

Web-Site construct

Part IV.

slide20

Part IV. Web - site

1. Web-Site construct