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Service Systems and Shared Value Creating

Service Systems and Shared Value Creating. Zdenko Stanicek, CPD (IPMA Level A) Mycroft Mind, a.s. & Faculty of Informatics, Masaryk University. The basic question:. How to do the right things and how to do them well … … while everybody has different notion about

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Service Systems and Shared Value Creating

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  1. Service Systems and Shared Value Creating Zdenko Stanicek, CPD (IPMA Level A) Mycroft Mind, a.s. & Faculty of Informatics, Masaryk University

  2. The basic question: • How to do the right things and how to do them well … • … while everybody has different notion about • What are “the right things” • What means “well done” InterSystems Symposium, Liblice, 2011

  3. 1Service Systems InterSystems Symposium, Liblice, 2011

  4. P provides service to C; C co-operates with P;value co-production;value proposition;information shared Individual or Organization (private or public,human or semi-humanliving or artificial) Individual or Organization or Technology (owned or operated byProvider) CLIENT PROVIDER MENTION MENTION / USE USE P is responsible for actions with T C is owner of Tor C needs an addedvalue on T TIME TARGET The reality to be transformed or operated on by P for the sake of C(people and dimensions of, business and dimensions of, products, technical artifacts, environment, information,codified knowledge) P P P C C C T T T InterSystems Symposium, Liblice, 2011

  5. How to deliver benefit to customers • This, what directly is, or can be, useful, i.e., which directly brings or can bring benefits, is a SERVICE • … not a PRODUCT • … not a PROVIDER / PRODUCER • SERVICE is the benefit making element • Two possible paradigms exist in business: • PRODUCT oriented • SERVICE oriented InterSystems Symposium, Liblice, 2011

  6. PRODUCT oriented projects Purchase / Sell PRODUCER CUSTOMER Develop /Maintain / Develop / … Use Product Functionalities InterSystems Symposium, Liblice, 2011

  7. PRODUCT oriented projects Purchase / Sell PRODUCER CUSTOMER Develop /Maintain / Develop / … Use Product Functionalities Help InterSystems Symposium, Liblice, 2011

  8. PRODUCT oriented projects Purchase / Sell PRODUCER CUSTOMER Develop /Maintain / Develop / … Use Product Functionalities Help SERVICE InterSystems Symposium, Liblice, 2011

  9. SERVICE oriented projects Co-operate / Provide PROVIDER CLIENT Develop /Maintain / Develop / … Use Service Functionalities InterSystems Symposium, Liblice, 2011

  10. SERVICE oriented projects Co-operate / Provide PROVIDER CLIENT Develop /Maintain / Develop / … Use Service Functionalities SERVICE InterSystems Symposium, Liblice, 2011

  11. How the current Customer imagines the situation : InterSystems Symposium, Liblice, 2011 Jim Spohrer

  12. How the current Customer imagines the situation : Goods-Dominant Logic InterSystems Symposium, Liblice, 2011 Jim Spohrer

  13. What we need to reach success: InterSystems Symposium, Liblice, 2011 Jim Spohrer

  14. What we need to reach success: Service-Dominant Logic InterSystems Symposium, Liblice, 2011 Jim Spohrer

  15. Shift from Value creation to Value co-creation InterSystems Symposium, Liblice, 2011 Jim Spohrer

  16. Service System • A composition of compositions of People, Technology, and Information, providing benefits to recognized clients – in particular contexts. • A service system comprises people and technologies that adaptively compute and adjust to a system’s changing value of knowledge. • It comprises service providers and service clients working together to co-produce value in complex value chains or networks. • Individuals, families, firms, nations, and economies – all represent instances of service systems. InterSystems Symposium, Liblice, 2011

  17. Service systems and PPP • Service System behavior can be effectively described by means of • Projects • Programs of projects • Portfolios of projects or programs or (another) portfolios • Key questions: • What are the benefits? • What is the value? • Is it worth to invest? InterSystems Symposium, Liblice, 2011

  18. 2Shared Value Creation

  19. Humankind (??) • Ants are social beings … • … • Eagles are individual beings … • … • Humans are both, individual and social beings • What are the implications of this fact? InterSystems Symposium, Liblice, 2011

  20. … to sustain as an Individual Creating Private Value INCOME FLOW OUTCOME FLOW InterSystems Symposium, Liblice, 2011

  21. CPV-only examples • Eat • Make money while no focus on non-monetary values • Make a private benefit with no benefits for environment • Transform or operate on a Target for the sake of myself (… or ourselves in case of a company) • “Restaurant with poor meals …” InterSystems Symposium, Liblice, 2011

  22. … to sustain as a Society Creating SharedValue INCOME FLOW OUTCOME FLOW InterSystems Symposium, Liblice, 2011

  23. CSV examples • Charity • Altruism • Make benefits for environment • Transform or operate on a Target for the sake of clients • Well functioning hospital … • Well performed service of any kind … InterSystems Symposium, Liblice, 2011

  24. Creating SharedValue INNOVATIONCREATING Do the right things INCOME FLOW OUTCOME FLOW Do the things well ORGANIZING InterSystems Symposium, Liblice, 2011

  25. Business Space INNOVATIONCREATING INCOME FLOW OUTCOME FLOW ORGANIZING InterSystems Symposium, Liblice, 2011

  26. INNOVATIONCREATING INCOME FLOW OUTCOME FLOW ORGANIZING The Law of CSV+CPV co-operation InterSystems Symposium, Liblice, 2011

  27. INNOVATION CREATING The Law of CSV+CPV co-operation INCOME FLOW OUTCOME FLOW ORGANIZING • This is a law of sustainability of both: • of the individuals • of the society • How to measure CPV? • How to measure CSV? • Is there a chance to fix capitalism? InterSystems Symposium, Liblice, 2011

  28. What is the impact of CSV+CPV law on 3 pillars of modern society? InterSystems Symposium, Liblice, 2011

  29. 3People

  30. People dimension • Change of behavior • Change of mind • Is it possible? • What is GTM? • What is T-shaped professional? • Do we understand the nature of logical closure of a piece of information? InterSystems Symposium, Liblice, 2011

  31. The “GTM” ITake IGive Co-operationadded value ITake IGive Trade Competitiongame with zero sum Beggar Thief Trade Charity Stupidity InterSystems Symposium, Liblice, 2011

  32. T-shaped Professional (IBM, SSME) InterSystems Symposium, Liblice, 2011

  33. Understanding the nature of logical closure of a piece of information Reversed triangular inequality for logical consequences of sets of propositions i=1n Cn Pi  Cn (i=1n Pi) InterSystems Symposium, Liblice, 2011

  34. i=1n Cn Pi  Cn (i=1n Pi) + + … ≤ message2 messageN message1 co-created message CO-CREATED INFORMATION INFORMATION SILOS InterSystems Symposium, Liblice, 2011

  35. 4Technology

  36. Technology dimension • We are technology oriented people … • T-shaped professionals need “T-shaped technology” • Does it exist? • What is really a technological enabler of benefit realization? • Could it be other way than the one where technology is a supporter of HEP (= Holistic Event Processing)? • What means T-shaped technology? InterSystems Symposium, Liblice, 2011

  37. Technology ? But the customer benefit is not about more programs, modules, components, and more functionalities • We can have • Hammer • Handsaw • Pliers • Screwdriver • … • Or, we can have • WORKSHOP (WORKROOM) This is about integrated and consistent value delivering tools for customers Such technology is an ENABLER for a reasonable BUSINESS CHANGE InterSystems Symposium, Liblice, 2011

  38. What’s thequestion? Action Ocean of data !! InterSystems Symposium, Liblice, 2011 Events, Data, Information

  39. Action PYRAMIDOF DECISION MAKING Ocean of data !! InterSystems Symposium, Liblice, 2011 Events, Data, Information

  40. Action What is my problem ! What can I obtain as a service ? Ocean of data !! InterSystems Symposium, Liblice, 2011 Events, Data, Information

  41. Action Useful information Enabling technology Ocean of data !! InterSystems Symposium, Liblice, 2011 Events, Data, Information DISTILLATION

  42. How to improve it ??? Action PRINCIPLE OF ‘HEP’ InterSystems Symposium, Liblice, 2011 Events, Data, Information

  43. This isthegoal ! Akce In a given particular situation satisfied Customer of a Service of “information provision” … andis this really all what we can have? InterSystems Symposium, Liblice, 2011 Events, Data, Information

  44. Step by stepextension and improvementof the service Action Data not taken into account previously InterSystems Symposium, Liblice, 2011 Events, Data, Information

  45. + + … ≤ “T-shaped technology” Reversed triangular inequality for logical consequences of sets of propositions i=1n Cn Pi  Cn (i=1n Pi) TECHNOLOGY TECHNOLOGY InterSystems Symposium, Liblice, 2011

  46. 5Business

  47. How to sell a good and useful solution? • Is it easy? • Why is it an issue? A good solution sells itself! (YES/NO ?) • How to explain to a “flat” money-oriented decision maker the non-monetary value? • Is it a question of “invisible hand of the market”? • … asymmetric distribution of information … InterSystems Symposium, Liblice, 2011

  48. Problem We are living in the World with asymmetric distribution of information CLIENT PROVIDER The presumption of the market value balancing by the market is no more valid ! InterSystems Symposium, Liblice, 2011

  49. Questions: • Do we understand the Ashby’s law of “Requisite Variety”? • Tenders? Are they the means to obtain what we need for a good price? • Are our systems viable? • Can Service Systems help in the situation of asymmetric information distribution? InterSystems Symposium, Liblice, 2011

  50. Doubts about common beliefs • Adam Smith: The invisible hand of the market! • ??? • Is it still valid? • Tenders where the price is the only one criterion! • ??? • Can we obtain what we need? InterSystems Symposium, Liblice, 2011

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