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ENABLING COMMERCE 4.0 FOR MARKETING, E-COMMERCE, RETAIL AND LEADING-EDGE CEOs

ENABLING COMMERCE 4.0 FOR MARKETING, E-COMMERCE, RETAIL AND LEADING-EDGE CEOs MAKE DIGITALIZATION SUCCESSFUL Antonio Canovese | CX Sales Manager - Venistar SpA. Venistar. INNOVATIVE SOLUTIONS FOR FASHION & LUXURY BRANDS.

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ENABLING COMMERCE 4.0 FOR MARKETING, E-COMMERCE, RETAIL AND LEADING-EDGE CEOs

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  1. ENABLING COMMERCE 4.0 FOR MARKETING, E-COMMERCE, RETAIL AND LEADING-EDGE CEOs MAKE DIGITALIZATION SUCCESSFUL Antonio Canovese | CX Sales Manager - Venistar SpA

  2. Venistar INNOVATIVE SOLUTIONS FOR FASHION & LUXURY BRANDS We are the FashionAble Experience Company and the Single Point of Contact for Fashion & Luxury Brands who want to compete globally We are focused on Retail, Wholesale and Distribution processes with solutions specifically targeted to Fashion & Luxury markets needs We support Customers in their Digital Transformation journey with innovative tools, models and strategies

  3. KEY FACTS 11 years 80+ brands 38 countries served 42.000+ users 75+ professionals

  4. WHY COMMERCE 4.0 IS A MUST FOR BUSINESS SUCCESS? Customers are demanding for a seamless and consistent customer experience across all channels and touch points - FULL STOP! COMMERCE 4.0 goes WELL BEYOND OMNICHANNEL combining in-store, mobile, e-commerce, B2B distribution, digital marketing, Iogistics, IoT, Big Data and every other factor influencing CUSTOMER JOURNEY AND EXPERIENCE

  5. COMMERCE 4.0 Goal:SUPPORT BRAND STRATEGY Focus:CUSTOMER EXPERIENCE COMMERCE 1.0/2.0 Goal:SUPPORT OPERATIONS Focus:CHANNELS MANAGEMENT

  6. BE DIGITAL DISRUPTORS? or OR DIGITAL DISRUPTED?

  7. DIGITAL DISRUPTOR OR DIGITAL DISRUPTED? What are the real business questions? INDUSTRY 4.0? COMMERCE 4.0? DIGITAL STRATEGY? DATA-DRIVEN MARKETING? OMNICHANNEL CUSTOMER DATA? ENGAGE NEW PROSPECTS? REDUCE RETURN COSTS? IMPROVE CUSTOMER LOYALTY? LEVERAGE IN-STORE SHOWROOMING? DRIVE IN-STORE TRAFFIC? MOTIVATE PERSONNELL? CLICK & COLLECT USING DISTRIBUTED STOCK? CEO E-COMMERCE MANAGER RETAIL MANAGER MARKETER

  8. DIGITAL DISRUPTOR OR DIGITAL DISRUPTED? What are the real business answers? ENDLESS MEETINGS SHORT BUDGETS CHANNEL CONFLICTS NO DATA? OVERWHELMING INFO?

  9. NO STRATEGY + SILOED APPROACH = FRUSTRATION AND POOR RESULTS OUR PERFORMANCE IS POOR! COMPETITION IS GETTING STRONGER! SYNERGY WITH RETAIL? I DO NOT EVEN HAVE ACCESS TO RETAIL CUSTOMERS! ENGAGEMENT IS LIMITED, NO INTEGRATED CUSTOMER DATA VISIBILITY! DIGITAL SALES? NOT MANAGEABLE IN MY STORES! CEO E-COMMERCE MANAGER RETAIL MANAGER MARKETER Fino ad oggi istanze di questo tipo sono state gestite in maniera slegata e funzionale esclusivamente alle esigenze delle singole linee di business/reparti. Risultato: e-Commerce 1.0 (sistemi sconnessi a supporto di business sconnessi)

  10. DIGITAL DISRUPTORS DEFINE ONE BUSINESS MODEL, ONE DIGITAL STRATEGY AND HEAVILY INVEST IN «INNOVATIVE CUSTOMER EXPERIENCES»

  11. DIGITAL DISRUPTORS HAVE AN INNOVATION STRATEGY AND AN EXECUTION PLAN WE SHARE ONE VISION, ONE DIGITAL STRATEGY AND INVEST IN «INNOVATIVE CUSTOMER EXPERIENCES» CEO RETAIL MANAGER LOGISTIC MANAGER E-COMMERCE MANAGER MARKETING MANAGER CUSTOMER EXPERIENCE COMMERCE PLATFORM

  12. BUILDING ONE STRATEGY • IMPLEMENTING ONE COMMERCE • ENGAGING ONE CUSTOMER • HOW?

  13. TO ENGAGE YOUR CUSTOMERS • YOU NEED ONE DIGITAL FOUNDATION(*) • ABLE TO ANSWER «OUT OF THE BOX» • TO YOUR CURRENT AND FUTURE • BUSINNESS NEEDS! • (*) For the techies: a microservicesorientedcommercebackendplatformaimed to orchestrate retail omnichannel (B2C) and distribution(B2B) processesincluding an enterpriseclassintegrationstack and a complete rest-full API

  14. WHAT CONCRETE BUSINNESS NEEDS? HOW CAN I INCREASE MY ORDERS/SALES? HOW I CAN ENGAGE MY CUSTOMERS? HOW CAN I OPTIMIZE MY STOCK? HOW CAN I DRIVE CUSTOMERS IN-STORE? CEO RETAIL MANAGER LOGISTIC MANAGER E-COMMERCE MANAGER MARKETING MANAGER CUSTOMER EXPERIENCE COMMERCE PLATFORM

  15. MANY BUSINNESS QUESTIONS … ONE DIGITAL PLATFORM! CUSTOMER EXPERIENCE COMMERCE PLATFORM

  16. HOW I CAN MANAGE MY ORDERS/SALES? HOW CAN I MANAGE MY DIGITAL CATALOGS? WHAT CATALOG?/FOR WHAT USER? Collection Catalog On Line B2C Catalog with prices On Line B2E Catalog with prices On Line B2B Catalog with prices by customer Retail DOS Catalog with prices Retail Partner Catalog with suggested prices Mobile Collection Catalog Facebook Catalog Snapchat China Catalog with prices Sport Collection Catalog Technical Sport Collection Catalog Omnichannel Customer Wish list                              New AI Collection Catalog Hong Kong Look-book Catalog North America SS Collection Catalog Middle East VIP Catalog China Celebrity Catalog Neiman Marcus B2B Catalog with retail suggested North America prices … WHAT ORDERS/SALES? WHAT STATUS? On line B2C orders/Sales Mobile B2C Orders/Sales In Store B2C Orders/Sales Family & Friends Sales On line B2B orders/Sales Mobile B2B Orders/Sales On line B2E orders/Sales In Store B2E Orders/Sales On Line B2B Collection Orders Mobile B2B Collection Orders Status of B2C Orders (inserted/approved/shipped/consigned/…) Status of B2B Orders (inserted/approved/shipped/consigned/…) Status of B2E Orders (inserted/approved/shipped/consigned/…) B2C VIP Orders B2C Celebrity Orders B2B Neiman Marcus Orders B2B Boutique DOS Orders B2B Partner Retail Orders B2B Reseller Orders B2B Show Room Dubai Orders … HOW I CAN ENGAGE MY CUSTOMERS? HOW CAN I OPTIMIZE MY STOCK? WHAT CUSTOMER?/DOING WHAT? B2C/B2B/B2E Customer ? Email 1/Email 2/email 3? No email allowed for retail newsletter Email allowed for on line promotions No SMS allowed  Just push notifications Golf player/VIP membeship Birthday on Sept 21st Own 3 stores (B2B) Own a wife and 2 children! J  (B2C) ,,, Just landed in our on line store and abandoned a cart Bought an item at Milan store an reached 20.000€ spending this season Receive 1.000€ gift card to spend on-line   Browsed collection VIP catalog on his app Entered a like in Facebook Returned an item on line Called customer service for a claim Just posted a product picture in Instagram Interacted with video wall in London airport Connected NOW in Barcelona Flagship Store WIFI Verify a price scanning a product with his mobile phone Added a product to his mobile wish list … WHAT PRODUCTS?/BELONGING TO WHO? Available stock on-line B2C Available stock on-line B2B Available stock on-line B2E Available stock in-stores APAC Available stock in-stores EMEA Available to promise on-line B2C Available to promise on-line B2B Available to promise in-store Stock Statuses (available/demaged/booked/…) Stock in internal warehouses APAC Stock in external warehouses APAC Stock in internal warehouses EMEA Stock in external warehouses EMEA Stock in transit Stock in NY custom Stock returned in Paris boutique Sellable products Not sellable products …

  17. ONCE FOR ALL … ONE COMPANY TRUTH! REAL-TIME SINGLE SOURCE OF TRUTH PRODUCT Single View ORDERSingle View CUSTOMER Single View STOCK Single View B2C CRM POS B2B WMS ERP

  18. A NEW DIGITAL FOUNDATION ABLE TO SUPPORT CUSTOMER EXPERIENCE INNOVATION STRATEGY INTEGRATED STOCK MANAGEMENT SYSTEM! A DIGITAL FOUNDATION DEDICATED TO CREATE VALUE FOR OUR CUSTOMERS! INTEGRATED ORDER MANAGEMENT SYSTEM! INTEGRATED SINGLE CUSTOMER VIEW! CEO RETAIL MANAGER LOGISTIC MANAGER E-COMMERCE MANAGER MARKETING MANAGER CUSTOMER EXPERIENCE COMMERCE PLATFORM

  19. COMMERCE 4.0 REQUIRES A NEW DIGITAL FOUNDATION ABLE TO SUPPORT DIGITAL INNOVATION AND GIVING EASY AND IMMEDIATE ACCESS TO ALL COMPANY DATA TO ALL ORGANIZATIONS

  20. AND NOW INNOVATE! INNOVATION IS A NEVERENDING PROCESS … CUSTOMER EXPERIENCE COMMERCE PLATFORM ? AGENTI/SHOWROOM CUSTOMER SERVICE B2B Reorders APP with individualpromos for partner retailers A campaign with coupons to be spent in-store/ on-line for advocates! ? A new APP with wish-list and in-storebooking for my VIP customers! Easter on-line friend&family sale for high performingemployees

  21. DIGITAL INNOVATION AND CUSTOMER EXPERIENCES DESERVE A SHARED VISION AND A …COMMERCE PLATFORM! CUSTOMER EXPERIENCE COMMERCE PLATFORM

  22. IT IS NOT TOO EARLY TO START THINKING 4.0! Today is 13° March 2017. Why not plan for a Xmas gift for your customers: A BRAND NEW ENGAGING CUSTOMER EXPERIENCE? Give your company the capability to innovate strategically: A BRAND NEW CUSTOMER EXPERIENCE COMMERCE PLATFORM NOW!

  23. COMMERCE 4.0 IS REAL! • 1 Platform • 82 Brands • 148 Projects • 42.000 Users • VENISTAR FASHIONABLE CX COMMERCE

  24. Antonio Canovese CX Sales Manager | Venistar SpA mobile: +39 393 9435527 mailto: antonio.canovese@venistar.com venistar.com

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