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The Challenge. The Problem. AIR QUALITY IN THE CITIES. WHAT DO WE WANT TO ACHIEVE?. DECREASE THE AIR POLLUTION IN THE CITIES. REDUCE PUBLIC HEALTHCARE COSTS. CHANGE PEOPLE VISION CREATE A GREEN MARKET. PROVIDE DATA TO PUBLIC SECTOR DECISION MAKING INSTRUMENT.
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TheChallenge TheProblem AIR QUALITY IN THE CITIES WHAT DO WE WANT TO ACHIEVE? DECREASE THE AIR POLLUTION IN THE CITIES REDUCE PUBLIC HEALTHCARE COSTS CHANGE PEOPLE VISION CREATE A GREEN MARKET PROVIDE DATA TO PUBLIC SECTOR DECISION MAKING INSTRUMENT
Problem focus and proposal Green market People ignore the existence of air pollution High prices to enable solution A few businesses/a few ready technologies Lack of awareness Making people aware Application to track real-time air pollution and its impact on people Why? No demand/No willingness to invest Establish a green community to connect people, cities and companies (e.g. claims) Air pollution monitoring systems People often don’t see the problem and so the businesses Low number of stations per city Low data reliability and accuracy Goingdeepinto the problem The solution
Concept Mobile Participatory monitoring of emission User experience CHANNELS – USERS ENGAGEMENT
Future steps MARKET ANALYSIS KEY PARTNERS ENGAGEMENT CUSTOMERS AND USERS PROFILING TECHNOLOGY DEVELOPMENT & APP DESIGN BUSINESS PLAN (CANVAS) TECHNOLOGY LICENSING VENTURE CAPITAL HUNTING PROTOTYPING & TESTING
COMMUNITY JOIN THE
How the community works… 1 2 3 … 2k You are not alone!!!!! People Community «Green Square» Green Companies Local Community Creation Raise the problem Suggestimprovement • Photocalitycpaintings • Building integratedPhotovoltaic • Bioreactors • Electric public transportation Solution Offer Proposition Public Admin Solution Implementation CrowdFunding