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Eastern Mysteries

Marketing Plan. Eastern Mysteries. —— Nakhi Minority man-made crafts. Fengyin Lin Junnan Liao. Eastern Mysteries. Marketing Plan. Please follow us to take the journey of Nakhi Minority. Eastern Mysteries. Marketing Plan. Features of the Nakhi Minority. Nakhi Language and Words.

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Eastern Mysteries

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  1. Marketing Plan Eastern Mysteries ——Nakhi Minority man-made crafts Fengyin Lin Junnan Liao Eastern Mysteries

  2. Marketing Plan Please follow us to take the journey of Nakhi Minority Eastern Mysteries

  3. Marketing Plan Features of the Nakhi Minority • Nakhi Language and Words • Religion • Dongbaism & Tibetan Buddhism • Advocate Silver Eastern Mysteries

  4. Marketing Plan What’s Our Product? Eastern Mysteries

  5. Marketing Plan What We Gonna Talk About? Eastern Mysteries

  6. Marketing Plan Situation Analysis Eastern Mysteries

  7. Situation Analysis Marketing Plan Eastern Mysteries

  8. SWOT Marketing Plan Eastern Mysteries

  9. SWOT Marketing Plan Eastern Mysteries

  10. SWOT Marketing Plan Eastern Mysteries

  11. SWOT Marketing Plan Eastern Mysteries

  12. Marketing Plan Target Market Research Eastern Mysteries

  13. Marketing Plan Who Is Our Target Customers? Eastern Mysteries

  14. Marketing Plan Marketing Strategy Eastern Mysteries

  15. Marketing Strategy Marketing Plan Eastern Mysteries

  16. Marketing Strategy Marketing Plan Product Strategy Strengths: • Good qualities • Made in china • Affluent culture Connotation • unique and no replicable • Diversity species • Complete series Eastern Mysteries

  17. Marketing Strategy Marketing Plan Product Strategy • Brand name Eastern Mysteries ------Nakhi Minority hand made crafts • Brand Slogan and mission Deliver Eastern Mysteries Decorate your life with eastern mysteries Eastern Mysteries

  18. Marketing Strategy Marketing Plan Price Strategy Pricing objectives: affordable Pricing method cost plus price: Price= Cost multiply rate. At the beginning, we want to control the profit rate within 20%. Competitive Bidding/competition-orientated pricing: observe the competitors price trends. Limit our bottom line and set 10% under competitors’ average prices. Eastern Mysteries

  19. Marketing Strategy Marketing Plan Eastern Mysteries

  20. Marketing Strategy Marketing Plan Online Communication Eastern Mysteries

  21. Marketing Strategy Marketing Plan Official Website Eastern Mysteries

  22. Marketing Strategy Marketing Plan Facebook Eastern Mysteries

  23. Marketing Plan Twitter Eastern Mysteries

  24. Marketing Plan Blog Eastern Mysteries

  25. Marketing Strategy Marketing Plan Public Relations: Event Planning Event One Project Title: You tube Rating Campaign Tone: Inspiring, memorable and exotic Communication objectives: The desired responses to the message from the target audience and the people those involved in this event will think about the brand Eastern Mysteries every time when they participate in this campaign. Eastern Mysteries

  26. Marketing Strategy Marketing Plan AGENDA Eastern Mysteries

  27. Marketing Strategy Marketing Plan Public Relations: Event Planning Event Two Project Title: Chinese traditional culture of Nakhi Minority orientation Tone: motivated and formal Date: around Spring Festival in February Eastern Mysteries

  28. Financial Summery Marketing Plan Eastern Mysteries

  29. Marketing Plan Q & A THANK YOU Eastern Mysteries

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