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influencer marketing final ppd

This presentation explores how influencer marketing is evolving in 2025, highlighting key trends, the rise of nano and micro-influencers, new technologies for tracking performance, and the growing importance of authenticity and storytelling in building consumer trust.

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influencer marketing final ppd

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  1. Influencer Marketing in 2025 - Krishnaveni Krishnakumar

  2. Agenda 1 2 3 4 5 Introduction Key Trends in 2025 New Tools & Technologies Challenges & Opportunities Summary Presentation title

  3. What is influencer marketing? Influencer marketing is a type of marketing that involves partnering with individuals who have a strong online presence and influence over a specific audience. These individuals—called influencers, promote products, services, or brands through their social media platforms, blogs, YouTube channels, or other digital content

  4. Key Trends in 2025 AI-generated (virtual) influencers Virtual marketing refers to marketing strategies and campaigns that are carried out entirely online, using digital tools and virtual platforms to reach and engage customers. nano & micro-influencers Chief Executive OfficerNano and micro-influencers are social media users with smaller but highly engaged followings. authenticity and storytelling Authenticity means being real, honest, and transparent. Storytelling is the art of sharing messages through personal stories or experiences Advanced Performance Tracking & ROI Tools in Influencer Marketing These tools help marketers measure the effectiveness of influencer campaigns and understand the return on investment (ROI).

  5. AI-powered influencer discovery Blockchain for transparency and contracts Augmented reality (AR) campaigns Advanced performance tracking & ROI tools New Tools & Technologies

  6. Challenges & Opportunities​ Challenges Opportunities Supply chains​ Fake engagement Content fatigue Strict Regulation​ Pursue scalable customer service through sustainable strategies​ Engage top-line web services with cutting-edge deliverables​ Cultivate one-to-one customer service with robust ideas​ Maximize timely deliverables for real-time schemas Presentation title

  7. In 2025, influencer marketing focuses on authenticity, niche engagement, and smart use of technology. With tools to track performance and ROI, brands can run more effective campaigns. Trust, storytelling, and real connections are key to success in the digital age. Summary

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