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HR Training in Pune| Practical HR Training in Pune| Core HR Training in Pune| HR

India's Best HR Practical Training in Pune and HR Consulting Firm. We provide HR Certification Courses, Payroll Outsourcing Service, Corporate Training in India and HR Compliances Services in Pune. HR Remedy India, HR Remedy, Baner, Aundh, Pune, Mumbai, India.<br>

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HR Training in Pune| Practical HR Training in Pune| Core HR Training in Pune| HR

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  1. MARKETING LECTURE MARKETING LECTURE MARKETING LECTURE MARKETING LECTURE NOTES NOTES NOTES NOTES Dimitris Drosos Dimitris Drosos Dimitris Drosos Dimitris Drosos Lecturer Lecturer Lecturer Lecturer Technological Education Institute of Piraeus Technological Education Institute of Piraeus Technological Education Institute of Piraeus Technological Education Institute of Piraeus Business School Business School Business School Business School Management Information System & New Management Information System & New Management Information System & New Management Information System & New Technology Lab Technology Lab Technology Lab Technology Lab LOGO

  2. CONTENTS CONTENTS CONTENTS CONTENTS About Marketing About Marketing About Marketing About Marketing Marketing Marketing Marketing Marketing - - - - Product Product Product Product Marketing Marketing Marketing Marketing - - - - Promotion Promotion Promotion Promotion Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy E E E E - - - - Marketing Marketing Marketing Marketing GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  3. ABOUT MARKETING GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  4. WHAT IS MARKETING GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  5. WHAT IS MARKETING Marketing is the process of planning Marketing is the process of planning Marketing is the process of planning Marketing is the process of planning and executing the conception, pricing, and executing the conception, pricing, and executing the conception, pricing, and executing the conception, pricing, promotion, and distribution of ideas, promotion, and distribution of ideas, promotion, and distribution of ideas, promotion, and distribution of ideas, goods, services to create exchanges goods, services to create exchanges goods, services to create exchanges goods, services to create exchanges that satisfy individual and that satisfy individual and that satisfy individual and that satisfy individual and organizational goals organizational goals organizational goals organizational goals American Marketing Association American Marketing Association American Marketing Association American Marketing Association GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  6. WHAT IS MARKETING ‘ ‘ ‘ ‘Marketing is the management Marketing is the management Marketing is the management Marketing is the management process that identifies, anticipates process that identifies, anticipates process that identifies, anticipates process that identifies, anticipates and satisfies customer requirements and satisfies customer requirements and satisfies customer requirements and satisfies customer requirements profitably profitably profitably profitably’ ’ ’ ’ The Chartered Institute of Marketing The Chartered Institute of Marketing The Chartered Institute of Marketing The Chartered Institute of Marketing GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  7. WHAT IS MARKETING ‘ ‘ ‘ ‘The right product, in the right place, The right product, in the right place, The right product, in the right place, The right product, in the right place, at the right time, and at the right price at the right time, and at the right price at the right time, and at the right price at the right time, and at the right price’ ’ ’ ’ Adcock et al Adcock et al Adcock et al Adcock et al ‘ ‘ ‘ ‘Marketing is the human activity Marketing is the human activity Marketing is the human activity Marketing is the human activity directed at satisfying human needs directed at satisfying human needs directed at satisfying human needs directed at satisfying human needs and wants through an exchange and wants through an exchange and wants through an exchange and wants through an exchange process process process process’ ’ ’ ’ Kotler 1980 Kotler 1980 Kotler 1980 Kotler 1980 GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  8. WHAT IS MARKETING ‘ ‘ ‘ ‘Marketing is a social and managerial Marketing is a social and managerial Marketing is a social and managerial Marketing is a social and managerial process by which individuals and process by which individuals and process by which individuals and process by which individuals and groups obtain what they want and groups obtain what they want and groups obtain what they want and groups obtain what they want and need through creating, offering and need through creating, offering and need through creating, offering and need through creating, offering and exchanging products of value with exchanging products of value with exchanging products of value with exchanging products of value with others others others others’ ’ ’ ’ Kotler 1991 Kotler 1991 Kotler 1991 Kotler 1991 GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  9. WHAT IS MARKETING 5 Ps of Marketing 5 Ps of Marketing 5 Ps of Marketing 5 Ps of Marketing ?Product Product Product Product ?Promotion Promotion Promotion Promotion ?Pricing Pricing Pricing Pricing ?Place (or distribution system) Place (or distribution system) Place (or distribution system) Place (or distribution system) ?People People People People GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  10. 5 Ps OF MARKETING Price Price Price Price B B B B B B B B A A A A A A A A C C C C C C C C Product Product Product Product Promotion Promotion Promotion Promotion 5 Ps OF MARKETING 5 Ps OF MARKETING 5 Ps OF MARKETING 5 Ps OF MARKETING 5 Ps OF MARKETING 5 Ps OF MARKETING 5 Ps OF MARKETING 5 Ps OF MARKETING D D D D D D D D E E E E E E E E Place Place Place Place People People People People GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  11. MARKETING – MANAGEMENT PROCESS ?Analysis/Audit Analysis/Audit Analysis/Audit Analysis/Audit - - - - where are we now? where are we now? where are we now? where are we now? ?Objectives Objectives Objectives Objectives - - - - where do we want to be? where do we want to be? where do we want to be? where do we want to be? ?Strategies Strategies Strategies Strategies - - - - which way is best? which way is best? which way is best? which way is best? ?Tactics Tactics Tactics Tactics - - - - how do we get there? how do we get there? how do we get there? how do we get there? ?Implementation Implementation Implementation Implementation - - - - Getting there! Getting there! Getting there! Getting there! ?Control Control Control Control - - - - Ensuring arrival Ensuring arrival Ensuring arrival Ensuring arrival GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  12. WHAT DO WE MARKET ?Goods Goods Goods Goods ?Services Services Services Services ?Events Events Events Events ?Experiences Experiences Experiences Experiences ?Personalities Personalities Personalities Personalities ?Place Place Place Place ?Organizations Organizations Organizations Organizations ?Properties Properties Properties Properties ?Information Information Information Information ?Ideas and Concepts Ideas and Concepts Ideas and Concepts Ideas and Concepts GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  13. SACCESSFUL MARKET STORY Bill Gate Bill Gate Bill Gate Bill Gate GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  14. SACCESSFUL MARKET STORY Richard Branson Richard Branson Richard Branson Richard Branson GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  15. SACCESSFUL MARKET STORY Stelios Haji Stelios Haji Stelios Haji Stelios Haji- - - -Ioanou Ioanou Ioanou Ioanou GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  16. MARKETING – PRODUCT GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  17. PRODUCT Anything that is offered Anything that is offered Anything that is offered Anything that is offered to the market for to the market for to the market for to the market for attention, acquisition, attention, acquisition, attention, acquisition, attention, acquisition, use or consumption that use or consumption that use or consumption that use or consumption that satisfies a want or a satisfies a want or a satisfies a want or a satisfies a want or a need need need need GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  18. PRODUCT LIFE CYCLE 1. 1. 1. 1.Product development Product development Product development Product development - - - - investment costs are high investment costs are high investment costs are high investment costs are high 2. 2. 2. 2.Introduction Introduction Introduction Introduction - - - - profits do not exist, heavy profits do not exist, heavy profits do not exist, heavy profits do not exist, heavy expense of product introduction expense of product introduction expense of product introduction expense of product introduction 3. 3. 3. 3.Growth Growth Growth Growth - - - - rapid market acceptance and rapid market acceptance and rapid market acceptance and rapid market acceptance and increasing profits increasing profits increasing profits increasing profits 4. 4. 4. 4.Maturity Maturity Maturity Maturity - - - - slowdown in sales growth. Profits slowdown in sales growth. Profits slowdown in sales growth. Profits slowdown in sales growth. Profits level level level level- - - -off. Increase outlay to compete off. Increase outlay to compete off. Increase outlay to compete off. Increase outlay to compete 5. 5. 5. 5.Decline Decline Decline Decline - - - - sales fall sales fall sales fall sales fall- - - -off and profits drop off and profits drop off and profits drop off and profits drop sales are zero, sales are zero, sales are zero, sales are zero, GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  19. PRODUCT LIFE CYCLE GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  20. MARKETING – PROMOTION GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  21. PROMOTION Anything that is offered Anything that is offered Anything that is offered Anything that is offered to the market for to the market for to the market for to the market for attention, acquisition, use attention, acquisition, use attention, acquisition, use attention, acquisition, use or consumption that or consumption that or consumption that or consumption that satisfies a want or a satisfies a want or a satisfies a want or a satisfies a want or a need. need. need. need. GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  22. PROMOTION MIX ?Personal Selling Personal Selling Personal Selling Personal Selling ?Telemarketing Telemarketing Telemarketing Telemarketing ?Direct Mail Direct Mail Direct Mail Direct Mail ?Trade Fairs and Exhibitions Trade Fairs and Exhibitions Trade Fairs and Exhibitions Trade Fairs and Exhibitions ?Commercial Television Commercial Television Commercial Television Commercial Television ?Newspapers and Magazines Newspapers and Magazines Newspapers and Magazines Newspapers and Magazines ?Radio Radio Radio Radio ?Cinema Cinema Cinema Cinema ?Point of Sale Displays Point of Sale Displays Point of Sale Displays Point of Sale Displays ?Packaging Packaging Packaging Packaging GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  23. PROMOTION DECISIONS ?Elements in the Communication Process Elements in the Communication Process Elements in the Communication Process Elements in the Communication Process ?Promotions Mix Promotions Mix Promotions Mix Promotions Mix ?The promotions Message The promotions Message The promotions Message The promotions Message ?Executions Style Executions Style Executions Style Executions Style ?Media Choice? Media Choice? Media Choice? Media Choice? ?Promotional Objectives Promotional Objectives Promotional Objectives Promotional Objectives GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  24. PROMOTIONAL OBJECTIVES ?To Support Sales Increases To Support Sales Increases To Support Sales Increases To Support Sales Increases ?To Encourage Trial To Encourage Trial To Encourage Trial To Encourage Trial ?To Create Awareness To Create Awareness To Create Awareness To Create Awareness ?To Inform about a Feature or Benefit To Inform about a Feature or Benefit To Inform about a Feature or Benefit To Inform about a Feature or Benefit ?To Remind To Remind To Remind To Remind ?To Reassure To Reassure To Reassure To Reassure ?To Create an Image To Create an Image To Create an Image To Create an Image ?To Modify Attitudes To Modify Attitudes To Modify Attitudes To Modify Attitudes GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  25. MARKETING STRATEGY GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  26. WHAT IS MARKETING STRATEGY 1. 1. 1. 1.Systematic futuristic thinking by management Systematic futuristic thinking by management Systematic futuristic thinking by management Systematic futuristic thinking by management 2. 2. 2. 2.Better co Better co Better co Better co- - - -ordination of company efforts ordination of company efforts ordination of company efforts ordination of company efforts 3. 3. 3. 3.Development of better performance standards Development of better performance standards Development of better performance standards Development of better performance standards for control for control for control for control 4. 4. 4. 4.Sharpening of objectives and policies Sharpening of objectives and policies Sharpening of objectives and policies Sharpening of objectives and policies 5. 5. 5. 5.Better prepare for sudden new developments Better prepare for sudden new developments Better prepare for sudden new developments Better prepare for sudden new developments 6. 6. 6. 6.Managers have a vivid sense of participation Managers have a vivid sense of participation Managers have a vivid sense of participation Managers have a vivid sense of participation GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  27. WHY MARKETING STRATEGY IS NECESSARY 1. 1. 1. 1.Systematic futuristic thinking by management Systematic futuristic thinking by management Systematic futuristic thinking by management Systematic futuristic thinking by management 2. 2. 2. 2.Better co Better co Better co Better co- - - -ordination of company efforts ordination of company efforts ordination of company efforts ordination of company efforts 3. 3. 3. 3.Development of better performance standards Development of better performance standards Development of better performance standards Development of better performance standards for control for control for control for control 4. 4. 4. 4.Sharpening of objectives and policies Sharpening of objectives and policies Sharpening of objectives and policies Sharpening of objectives and policies 5. 5. 5. 5.Better prepare for sudden new developments Better prepare for sudden new developments Better prepare for sudden new developments Better prepare for sudden new developments 6. 6. 6. 6.Managers have a vivid sense of participation Managers have a vivid sense of participation Managers have a vivid sense of participation Managers have a vivid sense of participation GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  28. MARKETING STRATEGY GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  29. MARKETING STRATEGY GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  30. STRATEGIC MARKETING PLANNING GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  31. CONTENTS OF MARKETING PLAN ? Business Mission Statement Business Mission Statement Business Mission Statement Business Mission Statement ? Objectives Objectives Objectives Objectives ? Situation Analysis (SWOT) Situation Analysis (SWOT) Situation Analysis (SWOT) Situation Analysis (SWOT) ? Marketing Strategy Marketing Strategy Marketing Strategy Marketing Strategy 1.Target Market Strategy 1.Target Market Strategy 1.Target Market Strategy 1.Target Market Strategy 2.Marketing Mix 2.Marketing Mix 2.Marketing Mix 2.Marketing Mix 3.Positioning 3.Positioning 3.Positioning 3.Positioning 4.Product 4.Product 4.Product 4.Product 5.Promotion 5.Promotion 5.Promotion 5.Promotion 6.Price 6.Price 6.Price 6.Price 7.Place 7.Place 7.Place 7.Place – – – – Distribution 8.People 8.People 8.People 8.People 9.Process 9.Process 9.Process 9.Process Distribution Distribution Distribution GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  32. E- MARKETING GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  33. E - MARKETING eMarketing is the process of eMarketing is the process of eMarketing is the process of eMarketing is the process of marketing a brand using the marketing a brand using the marketing a brand using the marketing a brand using the Internet. Internet. Internet. Internet. It It It It includes both direct includes both direct includes both direct includes both direct response marketing and indirect response marketing and indirect response marketing and indirect response marketing and indirect marketing elements and uses a marketing elements and uses a marketing elements and uses a marketing elements and uses a range of technologies to help range of technologies to help range of technologies to help range of technologies to help connect businesses to their connect businesses to their connect businesses to their connect businesses to their customers. customers. customers. customers. GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  34. E - MARKETING ?Public Relation Public Relation Public Relation Public Relation ?Sales promotion. Sales promotion. Sales promotion. Sales promotion. ?Brochureware. Brochureware. Brochureware. Brochureware. ?Direct selling. Direct selling. Direct selling. Direct selling. ?Customer relationship marketing. Customer relationship marketing. Customer relationship marketing. Customer relationship marketing. ?Market research. Market research. Market research. Market research. ?Managing supplier relationships. Managing supplier relationships. Managing supplier relationships. Managing supplier relationships. GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  35. E - MARKETING GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  36. E - MARKETING GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  37. ADVANTAGES OF E - MARKETING ?Selling goods and services online. Selling goods and services online. Selling goods and services online. Selling goods and services online. ?Additional customer service. Additional customer service. Additional customer service. Additional customer service. ?Saving overhead costs. Saving overhead costs. Saving overhead costs. Saving overhead costs. ?Exciting and sizzling means of visual impact. Exciting and sizzling means of visual impact. Exciting and sizzling means of visual impact. Exciting and sizzling means of visual impact. ?Every hit could gain a potential customer. Every hit could gain a potential customer. Every hit could gain a potential customer. Every hit could gain a potential customer. ?Print and mailing costs are lower. Print and mailing costs are lower. Print and mailing costs are lower. Print and mailing costs are lower. ?Reduction in order processing and handling Reduction in order processing and handling Reduction in order processing and handling Reduction in order processing and handling costs. costs. costs. costs. GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  38. ADVANTAGES OF E - MARKETING ?Enhanced after sales service. Enhanced after sales service. Enhanced after sales service. Enhanced after sales service. ?Distribution of digital products via the web. Distribution of digital products via the web. Distribution of digital products via the web. Distribution of digital products via the web. ?Get closer to the customer. Get closer to the customer. Get closer to the customer. Get closer to the customer. GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  39. SACCESSFUL E - MARKET STORY Mark Zuckerberg Mark Zuckerberg Mark Zuckerberg Mark Zuckerberg GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

  40. For Millions of Years, In Millions of Homes For Millions of Years, In Millions of Homes For Millions of Years, In Millions of Homes For Millions of Years, In Millions of Homes A Man Loved A Woman, A Child it was Born A Man Loved A Woman, A Child it was Born A Man Loved A Woman, A Child it was Born A Man Loved A Woman, A Child it was Born It Learned How to Hurt and It Learned How to Cry It Learned How to Hurt and It Learned How to Cry It Learned How to Hurt and It Learned How to Cry It Learned How to Hurt and It Learned How to Cry Like Humans Do Like Humans Do Like Humans Do Like Humans Do I am Breathin In I am Breathin In I am Breathin In I am Breathin In I am Breathin Out I am Breathin Out I am Breathin Out I am Breathin Out So Slip Inside this Funky House So Slip Inside this Funky House So Slip Inside this Funky House So Slip Inside this Funky House Dishes in the Sink Dishes in the Sink Dishes in the Sink Dishes in the Sink The TV s in Repair The TV s in Repair The TV s in Repair The TV s in Repair Don Don Don Don’ ’ ’ ’t Look at The Floor t Look at The Floor t Look at The Floor t Look at The Floor Don Don Don Don’ ’ ’ ’t Go Up the Stairs t Go Up the Stairs t Go Up the Stairs t Go Up the Stairs I am Achin I am Achin I am Achin I am Achin I am Shakin I am Shakin I am Shakin I am Shakin I am Breakin I am Breakin I am Breakin I am Breakin Like Humans Do Like Humans Do Like Humans Do Like Humans Do I Work & I Sleep I Dance & I am Dead I Work & I Sleep I Dance & I am Dead I Work & I Sleep I Dance & I am Dead I Work & I Sleep I Dance & I am Dead I am Eating, I am Laughin & I am Lovin my Self I am Eating, I am Laughin & I am Lovin my Self I am Eating, I am Laughin & I am Lovin my Self I am Eating, I am Laughin & I am Lovin my Self We are Eating off Plates & We Kiss with our We are Eating off Plates & We Kiss with our We are Eating off Plates & We Kiss with our We are Eating off Plates & We Kiss with our Tongue Tongue Tongue Tongue Like Humans Do Like Humans Do Like Humans Do Like Humans Do I am Breathin In I am Breathin In I am Breathin In I am Breathin In I am Breathin Out I am Breathin Out I am Breathin Out I am Breathin Out So Slip Inside this Funky House So Slip Inside this Funky House So Slip Inside this Funky House So Slip Inside this Funky House Dishes in the Sink Dishes in the Sink Dishes in the Sink Dishes in the Sink The TV s in Repair The TV s in Repair The TV s in Repair The TV s in Repair Don Don Don Don’ ’ ’ ’t Look at The Floor t Look at The Floor t Look at The Floor t Look at The Floor Don Don Don Don’ ’ ’ ’t Go Up the Stairs t Go Up the Stairs t Go Up the Stairs t Go Up the Stairs I am Achin I am Achin I am Achin I am Achin I am Shakin I am Shakin I am Shakin I am Shakin I am Breakin I am Breakin I am Breakin I am Breakin Like Humans Do Like Humans Do Like Humans Do Like Humans Do I am Breathin In I am Breathin In I am Breathin In I am Breathin In I am Breathin Out I am Breathin Out I am Breathin Out I am Breathin Out So Slip Inside this Funky House So Slip Inside this Funky House So Slip Inside this Funky House So Slip Inside this Funky House Wiggle While You Work Wiggle While You Work Wiggle While You Work Wiggle While You Work Anybody Can Anybody Can Anybody Can Anybody Can The Rain is Pourin in on a Woman & Man The Rain is Pourin in on a Woman & Man The Rain is Pourin in on a Woman & Man The Rain is Pourin in on a Woman & Man I am Achin I am Achin I am Achin I am Achin I am Shakin I am Shakin I am Shakin I am Shakin I am Breakin I am Breakin I am Breakin I am Breakin Like Humans Do Like Humans Do Like Humans Do Like Humans Do I am Breathin In I am Breathin In I am Breathin In I am Breathin In I am Breathin Out I am Breathin Out I am Breathin Out I am Breathin Out GeoInformation GeoInformation GeoInformation GeoInformation and ICT in Market Research and ICT in Market Research and ICT in Market Research and ICT in Market Research – – – – Marketing Notes Marketing Notes Marketing Notes Marketing Notes

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