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Communicators as Change Makers

Learn how change communicators can establish the why, connect with stakeholders, and invite them to be active participants in change. Discover the power of storytelling and creating shared meaning to drive successful change initiatives.

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Communicators as Change Makers

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  1. Communicators as Change Makers November 7th, 2017

  2. WHAT MAKES CHANGE COMMUNICATIONS DIFFERENT?

  3. CHANGE COMMUNICATIONS PLAYBOOK X X X

  4. ESTABLISH THE WHY

  5. CONNECT NEED TO FELT

  6. BUILD AUTHENTIC ENGAGEMENT

  7. INVITE STAKEHOLDERS TO BEPRODUCERS, NOT CONSUMERS OF CHANGE

  8. ANIMATE THROUGH STORIES

  9. HOW DOES WHERE WE’RE GOING FIT WITHIN THE STORY OF WHO WE ARE?

  10. 9

  11. WORDS SYMBOLS BEHAVIOURS

  12. CREATE SHARED MEANING

  13. IF I CAN’T GIVE YOU CONTENT I’LL GIVE YOU CONTEXT

  14. CONNECT TO SOCIAL PROOF

  15. WHAT IS CHANGING? WHY? WHAT IS STAYING THE SAME? WHAT IS EXPECTED OF ME?

  16. PITFALLS TO AVOID

  17. www.ingeniumcommunications.com/Associations @carolinekealey caroline@ingeniumcommunications.com www.ingeniumcommunications.com

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