Chapter 1: Creativity. Unexpected but relevant selling messages. Creative ads are :. Creativity is Unexpected Relevant to the consumer and brand (understand how your client’s brand fits into the lives of its target audience) Persuasive, pushes the selling idea. Let’s look at an example….
Unexpected but relevant selling messages
Primary target audience:
Secondary target audience:
Businesses providing housing for extended-stay visitors, long-distance commuters, etc
Enter the award shows
Columbia Ad Club
Go cherry puckering
Mother Nature wants her children to look their best and we respect what she has to say. Burt’s Bees lip products are full of moisturizing vitamin E and don’t include any chemicals or other metallic residues often found in lipsticks. And that peppermint tingle…it’s just how we say thank you.