Alternative Pathways To College Credit. Topics. Introduction Alternative Pathways to Credit StraighterLine Marketing Strategies for Colleges The Big Picture. About Me…. Background in non-profits and public policy.
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Alternative Pathways to Credit
Marketing Strategies for Colleges
The Big Picture
Background in non-profits and public policy.
Masters “thesis” helping a consortium of MA community colleges develop an online learning financial model.
Founded SMARTHINKING in 1999
Founded StraighterLine in 2008
What am I learning?
Can I get a job?
Different Academic Choices
Focus on Course Transferability
Provides affordable, well-supported, flexible online general education college courses and helps colleges recruit new students.
Courses cost $399 per course, 10 courses for $999 or $99 per month + $39 per course started. Almost 90% sign up for the subscription.
Expect to serve 3,000-4,000 students this calendar year. So far, 50 states and 25 countries. 62% successful completion rate.
College Algebra, Composition I and Pre-calculus are the most popular.
On average, students take 1.7 courses over a 3.6 month period.
* Course Redesign is the process sponsored and developed by the National Center for Academic Transformation (NCAT) which has been proven to increase student performance and to reduce costs for general education courses at hundreds of colleges.
Clear prohibitions in student handbook.
Stiff penalties for cheating.
Student must affirm at registration.
Large test pools – algorithmically generated questions when possible.
Anti-plagiarism lesson at start of course.
Course retakes are averaged with previous attempts.
Interactive Voice Response (IVR).
Optional Web-based Proctoring Through ProctorU (www.proctorU.com).
Math, Composition, Accounting, Economics, Statistics, Biology, Chemistry
Third Party Reviews
“Fine Wine” Fallacy
“Platonic Form” Fallacy
Be First (or Early)
Integrate New Initiatives Into Marketing
Identify Your Strengths
Erosion of most-profitable courses
Need to re-think pricing models
Need to re-think business models
New marketing and student recruitment opportunities
Controversy around new partnerships
Selective, high-priced colleges will be unaffected.
Non-selective colleges will loosen transfer restrictions.
Course prices will be variable and will reflect the cost to deliver the course. Subscriptions may become more common that flat tuition.
Residential will cost a lot more than online courses.
Highly efficient specialty course providers will emerge.
College marketing strategies will begin to resemble retail marketing strategies.
The rising cost of college will become a non-issue.