Idea Challenge. Nabil Maalej Physics Dept. KFUPM. Outline. What is innovation? Can you innovate? How do you innovate? How do you know if your idea is innovative? How to evaluate the business opportunity for your idea? How to fill the form?. Innovation.
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Physics Dept. KFUPM
The market opportunity
Heart and lung disease, obesity and diabetes is on the rise in the KSA and it is effecting people at all ages. There is a more urgent need to detect health problems at an early stage. There are at least 300 gymnasiums and sports facilities and 1000 small clinics in the Kingdom that will benefit from the MCPT machine. For an initial price of 50000 SR, the projected market size is 65 million SR. The market will grow further as the new generation of health conscious people will buy the MCPT machine for their home usage.
What is your product/ service?
The MCPT machine provides measurement on cardiopulmonary performance by non-invasively measuring the heart rate, blood pressure and lung capacity. Presently, cardiopulmonary diagnostic machines are too expensive, too big and only available in hospitals and large clinics. By being the first company providing this mobile and affordable MCPT machine, we will open new market and attract small clinics, gymnasiums, and school to procure the MCPT machine and provide the potentially life saving heath test for their customers.