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Idea Challenge. Nabil Maalej Physics Dept. KFUPM. Outline. What is innovation? Can you innovate? How do you innovate? How do you know if your idea is innovative? How to evaluate the business opportunity for your idea? How to fill the form?. Innovation.

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Idea challenge

Idea Challenge

Nabil Maalej

Physics Dept. KFUPM


  • What is innovation?

  • Can you innovate?

  • How do you innovate?

  • How do you know if your idea is innovative?

  • How to evaluate the business opportunity for your idea?

  • How to fill the form?


  • The act of introducing something new (The American Heritage Dictionary).

  • The introduction of something new. A new idea, method or device. (Merriam-Webster)

  • The successful exploitation of new ideas (Department of Trade and Industry, UK).


  • The term innovation may refer to both radical and incremental changes to products, processes or services

  • The goal of innovation is to solve a problem

  • Innovative: creative, inventive, imaginative, progressive, revolutionary, enterprising, bold, resourceful, adventurous, new


  • New/improved product

  • New/improved Service

  • New/improved production method

  • New market

Barbed wire
Barbed Wire

  • In 1868 Michael Kelley--one of the first men to patent a form of barbed wire--wrote: “My invention [imparts] to fences of wire a character approximating that of a thorn-hedge. I prefer to designate the fence so produced as a ’thorny fence’.”

Barbed wires
Barbed Wires

  • A wire patented in 1874 by Joseph Glidden of DeKalb, Illinois, became the best-seller. Glidden’s design remains the most popular model of barbed wire today because of its simplicity and adaptability

Paper clip
Paper Clip

  • The first patent for the paper clip was awarded to Samuel Fay in 1867. It was designed to fasten labels to garments and textiles, but was also marketed as a paper clip.

  • The modern paper clip was patented on November 9, 1899 to William D. Middlebrook of Waterbury, Connecticut.

Coat hanger
Coat Hanger

  • Albert J. Parkhouse, on a cold day in 1903, he found no hooks to hang his coat. In a burst of inventive inspiration, he grabbed some wire and twisted it around so that it fit inside the shoulders of his coat it allowed him to hang the coat anywhere he wanted.

Innovation in services
Innovation in Services

  • Old:

    • Pizza Delivery

    • Ice-cream Truck

  • New:

    • Online everything: banking, shopping, games …

    • Micro credit (Muhammad Yunus ,Nobel prize)

    • IT training

    • Recycling (New in KSA)

How to innovate
How to Innovate?

  • Need driven innovation

  • Brainstorming

  • Researching

  • Deep thinking


  • Developed in the 1940s by the American advertising executive Alex Osborn

  • Powerful tool for team innovation

  • Used to generate ideas in a group


  • Prepare: Relax, Have fun, Laugh

  • Completely free your mind (No boundaries)

  • The purpose is to generate as many ideas as possible (Quantity matters)

  • No idea is a bad idea: No criticizing, No evaluating and No dismissing

How do you know you idea is innovative
How do you know you idea is innovative?

  • Is it a new or improved device?

    • Patent, literature, internet search

  • Is it a new or improved service?

    • Internet search

    • Chamber of commerce

Product innovation
Product Innovation

  • Patent databases






How to evaluate a business opportunity
How to evaluate a business opportunity?

  • What is the need you fill or problem you solve? (Value Proposition)

  • Who are your customers?

  • How would you benefit/make profit?

  • How will you differentiate your product or service?

  • Who are your competitors?

How to evaluate a business opportunity1
How to evaluate a business opportunity?

  • How big is your market ?

  • What type of company would this be?

  • How much would it cost to get started?

  • How do you plan to finance your innovation (loans, investment)?

  • What are the barriers?

Filling the form
Filling the Form

  • Public Summary

  • Inspiration

  • Elevator Pitch: to impress a potential investor

  • The market opportunity: need? customers?

  • The product/ service

  • Competitors

Filling the form1
Filling The form

  • Public Summery (20 words):

    • Brief

    • Clear (without detail)

    • Attractive

  • What inspired you?

    • How did you get the idea?

Filling the form2
Filling The form

  • Elevator pitch: (100 words to impress to impress a potential investor)

    • Brief

    • Clear

    • Catches the attention

    • Stress innovation

    • Assert profitability


  • Our innovation is to make and sell a Mobile Cardiopulmonary Test (MCPT) machine: By providing this life saving mobile machine to the public, we will open a new market in smaller clinics, gymnasiums, sports facilities, schools and even homes. Without the home use, the market size is at least 65 Million SR.

Filling the form3
Filling The form

The market opportunity

  • What is the market need?

  • How big is the market in SR or US$?

  • Who are your target customers? How many?

  • Is the market growing or shrinking?

  • What will be your share of the market (%)?


Heart and lung disease, obesity and diabetes is on the rise in the KSA and it is effecting people at all ages. There is a more urgent need to detect health problems at an early stage. There are at least 300 gymnasiums and sports facilities and 1000 small clinics in the Kingdom that will benefit from the MCPT machine. For an initial price of 50000 SR, the projected market size is 65 million SR. The market will grow further as the new generation of health conscious people will buy the MCPT machine for their home usage.

Filling the form4
Filling The form

What is your product/ service?

  • What does it do?

  • How does it meet the market need?

  • What is the ‘Unique Selling Point’?

  • Why will the customer buy your product/ service?

  • How have you ascertained that your product/service is technically feasible?


The MCPT machine provides measurement on cardiopulmonary performance by non-invasively measuring the heart rate, blood pressure and lung capacity. Presently, cardiopulmonary diagnostic machines are too expensive, too big and only available in hospitals and large clinics. By being the first company providing this mobile and affordable MCPT machine, we will open new market and attract small clinics, gymnasiums, and school to procure the MCPT machine and provide the potentially life saving heath test for their customers.

Filling the form5
Filling The form


  • Who are your main competitors?

  • Why are they not solving the market need?

  • What are the ‘substitute’ products/ services to yours?

  • What competitive edge do you have against your competition?

Idea challenge
ما هي مراحل إنجاز الفكرة الإبداعية؟



خطة المشروع











خطة التصنيع

خطة التسويق

الخطة المالية

جدول الأعمال

إنتاج الأفكار



حماية الفكرة

Conclusion الإبداعية؟

  • You can innovate

  • Protect your innovation (patent)

  • Persist and follow-up on your ideas

  • Make a thoughtful execution plan

  • Diligently execute your plan

  • Never delay or give-up