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University of Leicester Year 1 Psychology

University of Leicester Year 1 Psychology. Learning and Memory Professor Graham Davies Lecture 3 Copies of Overheads Memory and the Cognitive Shift. The Cognitive Shift : 1910 - 1960. • Interest in learning to the exclusion of memory, particularly in the USA

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University of Leicester Year 1 Psychology

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  1. University of LeicesterYear 1 Psychology Learning and Memory Professor Graham Davies Lecture 3 Copies of Overheads Memory and the Cognitive Shift

  2. The Cognitive Shift : 1910 - 1960 • Interest in learning to the exclusion of memory, particularly in the USA • Serial learning and paired-associate learning • Nonsense syllables – not stories or events • ‘Verbal learning’ – not memory

  3. The Cognitive Shift: 1940 – Present Day • Applied researchers re-discover memory as an issue • Memory and job performance (Applied Psychology Unit, Cambridge) • Active versus passive learning • Memory and amnesia

  4. The tragic story of Clive Wearing • Autobiographical memory • Semantic memory • Procedural memory • Short-term vs. long-term memory

  5. The short/long term memory distinction • Memory span (Miller 1956) - “Magical number seven plus or minus two” • Rates of forgetting - in long-term memory (Ebbinghaus 1885) - in short-term memory (Peterson & Peterson 1959) • in sensory memory (Sperling, 1960)

  6. The ‘modal model’ of memory (Atkinson & Shiffrin, 1968) • Structure and control processes • Applied to primacy and recency effects (Murdoch, 1967)

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