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Digital marketing

what is meant by digital marketing & how it is useful to any business different modules of digital marketing

klads
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Digital marketing

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  1. DIGITAL MARKETING Visit - https://www.klads.co.in/digital-marketing.php

  2. What is Digital marketing? • in simple terms Digital Marketing is a method of promoting and advertising of products or services online by making use of internet….

  3. Types of Digital marketing • There are many different types of digital marketing strategies by using which we can increase business/sales, following are various types of digital marketing : • Seo (search engine optimization) • Sem (search engine marketing) • Smo (social media optimization) • Smm (social media marketing) • E-mail marketing • Content marketing

  4. SEARCH ENGINE OPTIMIZATION(SEO)

  5. SEO (SEARCH ENGINE OPTIMIZATION) • SEO IS A TECHNIQUE/PRACTISE TO BRING WEBSITE ON THE TOP OF SERPPAGE FOR THE PARTICULAR KEYWORD SEARCHED BY THE USER • SEO CAN BE IMPLEMENTED AS : • On-PAGE OPTIMIZATION • OFF-PAGE OPTIMIZATION • SERVER OPTIMIZATION

  6. ON-PAGE OPTIMIZATION • Title • Description • bold and italic • Image with alt • Filename • first line of the para • Links • H1 to H6 headings

  7. OFF-PAGE OPTIMIZATION • Directory submission • Blog commenting • Social bookmarking • Document submission • Article submission • Forum posting • Classified posting

  8. Off-page optimization • Image submission • Video submission • Web 2.0 • Infographic submission • Google my business • Q & a/ quora • Business reviews

  9. Server optimization • Robot.txt • Xml sitemap • Canonical link • 301 & 302 Redirect

  10. SEARCH ENGINE MARKETING(SEM)

  11. Sem (search engine marketing) • Search engine marketing is the process of gaining traffic and visibility from search engines through paid campaigns • Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) through paid campaigns

  12. Google ads structure

  13. SOCIAL MEDIA OPTIMIZATION(smo)

  14. (smo) Social media optimization • Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and relieve potential damaging news.

  15. social media marketing(smm)

  16. (smm) Social media marketing • Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.  • Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms.

  17. importance of smm • Increase brand awareness • Increase traffic • Improve search engine ranking • High conversion rate • Improve brand loyalty • Cost effective

  18. E-mail marketing

  19. E-mail marketing • Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. • Email marketing is a form of direct marketing that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.

  20. advantages of e-mail marketing • Cost effective • Reach a global audience • Easy to share • Easy to measure • Drive revenue • Real time marketing

  21. Dis-advantages of e-mail marketing • Spam • Undelivered e-mails • Design problems • Size issues • Resources & skills

  22. Thank-you For more info Visit - https://www.klads.co.in/digital-marketing.php

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