Task 1: Write down your date, title and learning intention in your book!. Key Concepts: Representation. Learning Intention: To gain an understanding of the term ‘representation ’.
To gain an understanding of the term ‘representation’.
Task 2: Using the internet, search and copy 3 images of celebrities into a powerpoint. They should come from newspapers that have been published this week!
Representation is the final key concept we will be analysing.
Representation in the media is concerned with how people,
events and ideas are presented to audiences.
What we see, hear and read in the media is a representation of a
subject. Even a live broadcast is a representation, because you
only see what is filmed by the camera operator.
As a media studies student, it is important that you are able to identity
and understand these representations.
For instance, in relation to the key markers of identity
– Class, Age, Gender and Ethnicity (the 'cage' of identity) –
representation involves not only how identities are represented
within the text but also how they are constructed in the
processes of production.
The media often claim that they show reality.
Gritty soap operas are meant to be true life, ‘reality TV’ claims to
follow the lives of ‘real’ people, and magazines expose the ‘real’
lives of celebrities. However, none of this is truly real; they are
all versions of reality which has been edited and packaged by the
media for us to consume.
It is the media that decide how to represent people and events
and, as a result, they have an enormous potential influence and
impact on the audience.
Representations can have a positive and a negative effect.
So, when studying the media, you need to think critically about
how people and events are represented, misrepresented
(distorted or falsified impression) and unrepresented (ignored or
how I do that will affect the message the consumer gets about theapple….
STEREOTYPES; if a certain sort of person is represented in a similar way over and over again by the media, what is called a “STEREOTYPE” of that kind of character develops.
A STEREOTYPE is a fixed idea about the characteristics of a certain type of person or thing
Have you seen these stereotypes? Find an example of each and describe them. The first has been done for you.
Look at The Simpsons, we all know them well from television, film, radio, comics.
In your books, write to describe their characters and the roles they have within the family.
Identify TWO ways each character is represented to the media consumer.
Can you identify the stereotypes that are being communicated?
Moral Panic (Cohen, S. 1987) “a condition, episode, person or group of persons [who] become defined as a threat to societal values and interests.” So the mass media fashions these episodes (often exaggerating) the nature of the facts and turns them into a national issue, when there may only have been one event.
POSITIVE OR NEGATIVE?
What is the danger of ‘stereotyping’ today’s youth by the images we are shown?
Make a note of your findings for each one in your exercise book.