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Key Concepts. Marketing research Research design Hypothesis Exploratory research Conclusive research Descriptive research Experimental research Reliability Validity Primary data Secondary data Population Sample Sampling Probability sampling Random sampling Stratified sampling

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Key concepts
Key Concepts

  • Marketing research

  • Research design

  • Hypothesis

  • Exploratory research

  • Conclusive research

  • Descriptive research

  • Experimental research

  • Reliability

  • Validity

  • Primary data

  • Secondary data

  • Population

  • Sample

  • Sampling

  • Probability sampling

  • Random sampling

  • Stratified sampling

  • Nonprobability sampling

  • Quota sampling

  • Mail survey

  • Telephone survey

  • Online survey

  • Personal interview survey

  • In-home (door-to-door) interview

  • Focus-group interview

  • Customer advisory boards

  • Telephone depth interview

  • Shopping mall intercept interview

  • Statistical interpretation

  • Marketing information system (MIS)

  • Database

  • Single-source data

  • Marketing decision

  • support system (MDSS)


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