Chapter 8 Survey Research. Introduction. Survey research involves the collection of information from a sample of individuals through their responses to questions. Surveys are the most popular form of social research because of their versatility, efficiency, and generalizability.
Maximize the Utility of Response Categories. Questions with fixed response choices must provide one and only one possible response for everyone who is asked the question—that is, the response choices must be exhaustive and mutually exclusive.
There are two exceptions to this principle:
(1) Filter questions may tell some respondents to skip over a question (the response choices do not have to be exhaustive), and
(2) respondents may be asked to “check all that apply” (the response choices are not mutually exclusive).