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Join the 100K Cheeks Campaign: Be the Match for Life

Discover the power of community action with 100K Cheeks. Our campaign encourages individuals to swab their cheeks and register as potential donors to save lives. With support from Stanford alumni, former donors, and recipients, we aim to create a movement filled with hope and inspiration. Learn more, share your own swab stories, and help us spread the word. Together, we can make a difference! Visit our landing page, engage with us on social media, and become part of this life-changing initiative.

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Join the 100K Cheeks Campaign: Be the Match for Life

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  1. 100kcheeks

  2. what if...

  3. 0 0 0 0 0 1

  4. awareness

  5. our call to action: learn more and register

  6. http://bit.ly/swabstories

  7. we cast a wide net Email, Facebook, Twitter (#swabstories) 100KCheeks Be The Match Stanford Stanford Alumni Former Donors Former Recipients

  8. so how’d we do?

  9. “THIS IS AWESOME. Love it. Seriously. Well done you guys.” 245 views on landing page from 21 countries 200+ page Facebook “likes” 59 clicks to “register to be a donor” (24% click-thru)

  10. what we learned:

  11. focus on hope not tragedy

  12. target a specific conversion within the larger funnel

  13. make the video shareable in every possible way

  14. make the video shareable in every possible way ...but make sure there is context (i.e. a landing page)

  15. what if...

  16. what if... swab stories became a phenomenon

  17. allow the community to create and spread the word

  18. swab a cheek. save a life. 100kcheeks

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