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100k cheeks

100k cheeks. what if. 0. 0. 0. 0. 0. 1. awareness. our call to action: learn more and register. http://bit.ly/swabstories. we cast a wide net. Email, Facebook, Twitter (#swabstories) 100KCheeks Be The Match Stanford Stanford Alumni Former Donors Former Recipients.

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100k cheeks

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  1. 100kcheeks

  2. what if...

  3. 0 0 0 0 0 1

  4. awareness

  5. our call to action: learn more and register

  6. http://bit.ly/swabstories

  7. we cast a wide net Email, Facebook, Twitter (#swabstories) 100KCheeks Be The Match Stanford Stanford Alumni Former Donors Former Recipients

  8. so how’d we do?

  9. “THIS IS AWESOME. Love it. Seriously. Well done you guys.” 245 views on landing page from 21 countries 200+ page Facebook “likes” 59 clicks to “register to be a donor” (24% click-thru)

  10. what we learned:

  11. focus on hope not tragedy

  12. target a specific conversion within the larger funnel

  13. make the video shareable in every possible way

  14. make the video shareable in every possible way ...but make sure there is context (i.e. a landing page)

  15. what if...

  16. what if... swab stories became a phenomenon

  17. allow the community to create and spread the word

  18. swab a cheek. save a life. 100kcheeks

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