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Evolution of University Websites: A Comprehensive Analysis

This brochure delves into the evolution of university websites, discussing the four classes of websites and key characteristics, lessons learned, and recommendations. It provides an in-depth look at Indie Sites, Webmaster Sites, Embedded Sites, and E-business characteristics, as well as the evolutionary process and its impact on technology and organizations.

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Evolution of University Websites: A Comprehensive Analysis

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  1. ‘The Next Steps’ Beyond brochureware - building functional university websites (the ‘gestalt’ view) David Christmas Ian Roddis September 1999

  2. Presentation Outline • Four classes of website we know • OU examples and their key characteristics • Summary of the evolutionary process • Lessons, recommendations and some questions - ‘OUr way’

  3. The four classes 1 Indie Sites 2 Webmaster Sites 3 Embedded Sites 4 E-business

  4. Key characteristics • What does it do ? • Who is involved ? • Who is it for? • How does it affect the organisation ? • What technology does it use, and who decides ?

  5. Indie-site 1 Screenshot of any classic home page (including picture of cat, motorbike and recent birthday party perhaps)!

  6. Characteristics of indie-site 1

  7. Indie-site 2 beagle2.open.ac.uk/

  8. Characteristics of Indie-site 2

  9. A Webmaster site

  10. Characteristics of Webmaster sites

  11. Characteristics of Webmaster sites

  12. Embedded site 1 - a prospectus www.open.ac.uk/courses

  13. Embedded site 2 - a web gateway www.open.ac.uk

  14. Embedded site 3 - Student record access www.open.ac.uk/students

  15. Embedded site 4 -summer schools booking www.open.ac.uk/residential-schools/

  16. Characteristics of embedded sites

  17. Characteristics of embedded sites

  18. An e-business site www.dell.com/

  19. Characteristics of e-business sites

  20. Characteristics of e-business sites

  21. The evolutionary process • Function • Organisational involvement • Effects • Technology

  22. The evolutionary process • Function • From “a website” • To “our business”

  23. The evolutionary process • Organisational involvement • Who is it for • Who makes it happen • Who pays for it • Who builds it • Who maintains it • Who evaluates it • Who cares

  24. The evolutionary process • Effects • Strategic impact • Process changes • Cultural consequences • Cost of failure

  25. The evolutionary process • Technology • Integration with other IS • Development tools • Robustness • Standardisation • Quality assurance • Security

  26. The evolutionary process Indie Webmaster Embedded E-business

  27. Moving beyond brochureware • Ownership • Involvement • Culture • Meeting needs • Processes change • Adequate technology

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