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Simmel and Fashion

Simmel and Fashion. According to Simmel fashion serves the purpose of identifying social groups. More specifically, it serves the purpose of both demarcating social position, and serves as an identifier for those within the demarcated social positions.

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Simmel and Fashion

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  1. Simmel and Fashion • According to Simmel fashion serves the purpose of identifying social groups. More specifically, it serves the purpose of both demarcating social position, and serves as an identifier for those within the demarcated social positions.

  2. “Fashion is merely a product of social demands, even though the individual object which it creates or recreates may represent a more or less individual need.” • This, for Simmel, is why fashion changes for no apparent reason yet it changes in the same way for large groups of people

  3. He goes on to describe what will later be termed by marketers as “trend setters” • “The only motivations with which fashion is concerned are formal social ones. The reason why even asthetically impossible styles seem … elegant and artistically tolerable… is that they affected by persons who are generally the most elegant and pay the greatest attention to their personal appearance…” • Of course, it’s the higher social positions that dictate the course of fashion trends.

  4. For our 4 theorists: What are their conceptions of the progress of society from “primitive” to “modern”? • What is the effect of this march toward modernity on society? On the individuals residing within these societies? (alienation, anomie, the iron cage, etc.)? • How did these theorists view religion? What role does it play in modern society?

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