Fashion and Clothing WELCOME
Learning Targets 1.1 • Explain the different definitions of fashion. • Identify the merchandise categories of fashion. • Explain the difference between style and design. • Identify the needs satisfied by clothing. • Discuss the early history of clothing. • Name some influential people in fashion history. • Identify specific styles in the 20th century.
8/31: Journal Entry #1 • What does it mean to be “in style.” • Think about the factors that influence the styles that are popular? • What products could be called fashion? Key Terms: Staple items Fashion Merchandise Style Design garment
Why is this important? • Fashion is an exciting industry that generates billions of dollars. Understanding the industry and basic terms is necessary for marketing success. • http://www.bing.com/videos/search?q=devil+wears+prada+movie+clips&view=detail&mid=0686221BE0F9A548D94D0686221BE0F9A548D94D&first=0&FORM=LKVR8
Learning Opportunity • Case Study: Designer Legacy • Hot Property • Read the article with your group. • Answer the questions on the sheet of paper provided. • Share out with class.
Color: Hue, Value and Intensity • Hue: the quality of the color. • Value: the lightness or darkness of a color. • Intensity: the brightness or dullness of a color. *** Describe your favorite color by using the three dimensions of color. Hue, value and intensity. SHARE!
Fashion and Clothing • Line • Shape • Texture • Function • Clothing, accessories & home furnishings. • Importance to People • Economic importance
Questions??????? • Do you consider color or line when you buy clothing? • Can a garment be an accessory? Why or why not? • How can political trend reflected in fashion? • Do you think current fashions are influence by fashion of past decades such as 60’s and 70’s? Why or why not?
Note Card quiz… Please answer the following three questions. • What is the difference between style and design? • What are the four basic elements of design? • How do economic conditions affect fashion?
Fashion History 1-2 • Journal Entry #2: Write down the clothing worn by your favorite musical group. • Key Terms: Dandyism New look Hippie style Disco style Punk fashion Feminist movement Grunge Predict: Choose a key term from the section life and define it in your own words.
Why people wear clothes • Physical needs: protection and safety. • Psychological Needs: Appearance Enhancement. • Social Needs: Affiliation and Standards.
PROJECT! • Historical Trendsetters • Elizabeth I • Louis XIV • Marie Antoinette • George Bryan “Beau” Brummell • Jacqueline Kennedy Onassis • The Beatles
PROJECT!! • Fashion: 20th Century to the Present • The Early 1900s • Birth of Vogue • Rayon • The 1920s • Chanel • Flappers • The 1930s-1950s • Hollywood Glam • New Look
PROJECT!!!! • The 1960s • Hippie style • The 1970s • Disco style • Punk fashion • Feminist movement • The 1980s • “The power look” • Synthetic fabrics • The 1990s • Grunge
Fashion and Marketing • Journal Entry #5: Please answer the following question: • Name a fashion store that appeals to you and please explain why?
Basics • Marketing • Marketing Concept • Target Market • Market segmentation • Demographics • Psychographics • Geographics • Behavioristics • Fashion Merchandise
Quick Check • What is a target market? • What customers characteristics are used to segment markets? • What is fashion marketing?
Marketing Strategies • Journal Entry #6: • What do you think is easier? Developing products or offering them for sale in a store?
Key Terms • Marketing Mix • Four basic marketing strategies, known as the four P’s of marketing-product, place, price and promotion. • Channel of distribution • The path a product takes from the producer to the customer. • Functions of marketing activities • that include pro duct/service management, distribution, financing, pricing, marketing-information management, promotion, and selling.