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Fashion and Clothing. WELCOME. Learning Targets 1.1. Explain the different definitions of fashion. Identify the merchandise categories of fashion. Explain the difference between style and design. Identify the needs satisfied by clothing. Discuss the early history of clothing.

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learning targets 1 1
Learning Targets 1.1
  • Explain the different definitions of fashion.
  • Identify the merchandise categories of fashion.
  • Explain the difference between style and design.
  • Identify the needs satisfied by clothing.
  • Discuss the early history of clothing.
  • Name some influential people in fashion history.
  • Identify specific styles in the 20th century.
8 31 journal entry 1
8/31: Journal Entry #1
  • What does it mean to be “in style.”
  • Think about the factors that influence the styles that are popular?
  • What products could be called fashion?

Key Terms:

Staple items

Fashion Merchandise




why is this important
Why is this important?
  • Fashion is an exciting industry that generates billions of dollars. Understanding the industry and basic terms is necessary for marketing success.
learning opportunity
Learning Opportunity
  • Case Study: Designer Legacy
  • Hot Property
  • Read the article with your group.
  • Answer the questions on the sheet of paper provided.
  • Share out with class.
color hue value and intensity
Color: Hue, Value and Intensity
  • Hue: the quality of the color.
  • Value: the lightness or darkness of a color.
  • Intensity: the brightness or dullness of a color.

*** Describe your favorite color by using the three dimensions of color. Hue, value and intensity. SHARE!

fashion and clothing1
Fashion and Clothing
  • Line
  • Shape
  • Texture
  • Function
  • Clothing, accessories & home furnishings.
  • Importance to People
  • Economic importance
  • Do you consider color or line when you buy clothing?
  • Can a garment be an accessory? Why or why not?
  • How can political trend reflected in fashion?
  • Do you think current fashions are influence by fashion of past decades such as 60’s and 70’s? Why or why not?
note card quiz
Note Card quiz…

Please answer the following three questions.

  • What is the difference between style and design?
  • What are the four basic elements of design?
  • How do economic conditions affect fashion?
fashion history 1 2
Fashion History 1-2
  • Journal Entry #2: Write down the clothing worn by your favorite musical group.
  • Key Terms:


New look

Hippie style

Disco style

Punk fashion

Feminist movement


Predict: Choose a key term from the section life and define it in your own words.

why people wear clothes
Why people wear clothes
  • Physical needs: protection and safety.
  • Psychological Needs: Appearance Enhancement.
  • Social Needs: Affiliation and Standards.
  • Historical Trendsetters
    • Elizabeth I
    • Louis XIV
    • Marie Antoinette
    • George Bryan “Beau” Brummell
    • Jacqueline Kennedy Onassis
    • The Beatles
  • Fashion: 20th Century to the Present
    • The Early 1900s
      • Birth of Vogue
      • Rayon
    • The 1920s
      • Chanel
      • Flappers
    • The 1930s-1950s
      • Hollywood Glam
      • New Look
  • The 1960s
    • Hippie style
  • The 1970s
    • Disco style
    • Punk fashion
    • Feminist movement
  • The 1980s
    • “The power look”
    • Synthetic fabrics
  • The 1990s
    • Grunge
fashion and marketing
Fashion and Marketing
  • Journal Entry #5: Please answer the following question:
    • Name a fashion store that appeals to you and please explain why?
  • Marketing
  • Marketing Concept
  • Target Market
  • Market segmentation
  • Demographics
  • Psychographics
  • Geographics
  • Behavioristics
  • Fashion Merchandise
quick check
Quick Check
  • What is a target market?
  • What customers characteristics are used to segment markets?
  • What is fashion marketing?
marketing strategies
Marketing Strategies
  • Journal Entry #6:
  • What do you think is easier? Developing products or offering them for sale in a store?
key terms
Key Terms
  • Marketing Mix
    • Four basic marketing strategies, known as the four P’s of marketing-product, place, price and promotion.
  • Channel of distribution
    • The path a product takes from the producer to the customer.
  • Functions of marketing activities
    • that include pro duct/service management, distribution, financing, pricing, marketing-information management, promotion, and selling.