Presentation Transcript

1. Story of an old man I am 60 yrs old and I am retired . I either get pension or I am unemployed. I get sick too often and feel weak because of old age. I need medical care but care is getting very expensive now a days. If I get care I feel that I can still earn and contribute to the society b/o my rich experience. Some time I see that my friends get sick and they need admission to ICU which drains their finances.
2. Story of an old man I do not know what will happen when I will get critically ill. Can I avoid critical illness and live life with dignity ? We have to borrow money to survive. Some people die too. We are the human capital of our country We contribute to our GDP Health care cost are too expensive after getting the event Prevention of disease is very economic. People are saved from economic , mental and social problems
3. Introduction: Hospital Management Company Ltd. is incorporated in 2012 . It has acquired ISO Certified Life Care Hospital to make it a profitable venture.
4. Objective : General Objective : To own & manage the hospitals around the country. To operate the polyclinics ( Satellite clinic / wardwise). To operate the paramedical colleges. To conduct health related research. To provide technical or managerial assistance to different health service organization. To built, operate, lease & transfer the health related companies. To conduct seminar, research & training by collaborating with international organizations. To collaborate with National & International hospitals. ( India, Thailand, Singapore & U.S.A)
5. Milestone of Life Care Hospital Started in 1993 with 15 beds primary care service. In 2000 it became secondary care hospital with state of art equipment in non invasive cardiology, pulmonology , gastroenterology , Pathology , Women health and ICU. In 2007 it became the largest ICU in Nepal in private sector with 12 ICU beds , 7 ventilators , ABG Machine , portable X-Ray & dialysis. In 2008 end, it started neuro operation for trauma cases and it became trauma centre
6. Mile stone contd….. In 2010 it added another 12 beds in ICU with another 6 ventilators. In 2011 it added Dual Slice CT scan machine & additional 12 beds in ICU , Now it has total 36 beds in ICU. ( largest in Kathmandu Valley). At present it is tertiary care Hospital. It is the leader in conducting preventive health checkup to decrease the epidemic of Non Communicable disease such as cardio vascular disease, diabetes , COPD , cancer & osteoporosis
7. Why Life Care Hospital: Strength: Established in 1993 A.D It is largest critical care service provider in Kathmandu. Renowned name in Critical Care Management. Run by Consultant Cardiologist. It has own building & it has all the required modern /state of art equipments. 1st Hospital to introduce Preventive Health Checkup Plan for NCD in Nepal.(around one lakh checkup in 5 years. Centrally located ,easy for transportation.
8. Opportunities: Rapid increase in urbanization leading to stress, lack of exercise, unbalance diet, pollutions. The need for preventive health checkup & critical care service is increasing day by day . There is huge gap for people seeking interventional cardiac services, neurological services, oncological services & trauma services at Kathmandu in comparison to available capacity. Increasing awareness for Health care.
9. Weakness: Lack of right channel partners. No dedicated customer base. Shortage of investment. Threat: Increasing investments in health Care Market. Tie-up with Multinational Company . Rapid change in technology. Unhealthy competitions.
10. Why disinvestments. To raise the fund by increasing maximum number of shareholders in order to make it ‘peoples hospital’ followed by ownership feeling (2500 shareholders) around the country. Fund will be utilized to strengthen & expand the current business. To involve common shareholder in our management to upgrade its service quality & increase the customer base. Shareholders will endorse the brand( Company)
11. What after disinvestment? after closing down the issue of common shares (maximum (5000)we will sell the services for a certain period of time at fixed cost of Rs.100000 (Time Share) for interested people on non refundable basis (Time duration – 20 yrs). After expiry of 2o years time duration, service scheme will have to be renewed by paying the revised fee ( but they are not the shareholders of this company)
12. In kathmandu there are 5 lakh people above 60 yrs of age. At least 1 lakh people will like to seek general medical care as well as critical care cover to meet their needs. Unfortunately health / critical care insurance is not available to the people above 60 yrs of age. So this is an opportunity for us to cater to the demand of this segment of people.
13. Introduction to NCD What is NCD? Improved lifestyle & amenities in the city area has increased our lifespan. Now people die because of heart attack, stroke, accidents, diabetes, breathing problems, cancer & mental disorders. These all are non-communicable diseases (NCD). Peculiarity about NCD is that they do not manifest symptoms at early stage. By the time it become symptomatic, it is too late. That’s why NCD is seen at later part of the life but foundation of NCD is Laid Down in early part of life.
14. Some astonishing FACTS about Communicable &Non-communicable Diseases
15. (above 30 yrs. aged people) Deaths because of Communicable diseases like: Diarrhea Gastroenteritis Typhoid Pneumonia Deaths because of Non-Communicable diseases: Hypertension Diabetes COPD (Lung disease) Cancer Osteoporosis Non communicable disease do not have symptoms By the time people seek help it becomes late
16. Communicable Diseases like Diarrhea, Gastroenteritis, Typhoid, Pneumonia Non Communicable Diseases like Heart Disease, Lungs Disease, Cancer, Diabetes, Osteoporosis etc. CD 95% CD 75% NCD55% NCD 35% NCD an alarming growth trend
17. ATTENTION..1 1 out of 2 people die because of Cardio Vascular Disease Source WHO
18. ATTENTION..2 1 out of 5 people die because of Lung Disease (Dum koRog) Source WHO
19. ATTENTION..3 1 out of 5 people die because of Diabetes Source WHO
20. ATTENTION..4 3 out of 7 people are overweight Source WHO
21. ATTENTION..5 2 out of 5 people have High Blood Pressure Source WHO
22. ATTENTION..6 Osteoporosis 7 out of 10 people get hip fracture. Females are more prone to Osteoporosis . 71% of women with osteoporosis don't even know they have it. 86 % are not being treated. Source WHO
23. Times of India NEWS Non Communicable disease drained India of $9bn in 2005 Times of India, New Delhi, Saturday, April 30, 2011
24. Mission : Mission is to become quaternary care hospital which should provide services of international standards in cardiology, neurology, oncology, nephrology, ophthalmology and critical care. Should be the first thee choice of hospitals in the Kathmandu.
25. Short Term Goal : To add additional 200 beds by July 2013 To add cardiology services by September 2013 To become Neurology Centre by September 2012 To add MRI services by September 2013 To add 128 slice CT services by September 2013 To add Radiotherapy services by March 2014 To add Dialysis services (additional 24 machines) by September 2013 To add Ophthalmology services by February 2013 To add additional 50 ICU beds by February 2014 To add 100 satellite clinic services by September 2013 To add Emergency services by September 2012 Look for collaboration from hospitals in India, Thailand, Singapore and USA.
26. Product/Service Description Executive health checkup program Stroke screening program Heart attack screening program Osteoporosis screening program Cancer screening program Headache clinic Hypertension and diabetic screening program Save the elderly program
27. Marketing Objectives : To increase the 5000 stakeholders through disinvestment To encourage the stakeholders to increase the value of the company To train the health professionals and make them the stakeholders To give 20% ROI to the stakeholders To increase the permanent customer base to 50000 people
28. Major Marketing Programs & Strategy: To increase the 5000 stakeholders through disinvestment through networking and media release To train the health professionals and make them the stakeholders and get 50000 health checkup To increase the health awareness through the channel partners and stakeholders To launch the health assurance program among the middle and lower income groups To add 500 additional freelancers as channel partners To improve relationship with the pharmacies
29. Expected Marketing and/or Financial Results Net sales of 300 million by 2069 end
30. You get an exhaustive preventive health check (Unique in south Asia
31. 2. Unlimited Annual Consultation Services 3. Unlimited Pathology Services as per requirements 4. CT Scan worth Rs.6000.(once in a year)
32. Benefits to Shareholder contd.. Free Hospitalization service (Including ICU/ Surgery) of worth Rs.100000/- (Annual) 40% discount on Hospitalization service above Rs. 100000/- 10% discount on medicine purchase from our pharmacy. 20% discount will be provided to Shareholder’s family ( Father, Mother , Husband, Wife & Children , Maximum 4 members) In total shareholder will get annual benefit of Rs. 130000. Shareholder will also get their dividend. Conditions: In 1st year we will not admit kidney patient
33. Share certificate will be provided after full payment of share amount. Shares are transferable. Shareholder is eligible to get free health services provided by Hospital Management Company after very next day of payment. Shareholder will settle any kind of dissatisfaction with Management Committee. To increase the participation in management 1 out of 50 person will be incorporated in the shareholder’s advisory committee.
34. Payment Mode -1 Shareholders are offered to invest Rs. 100000/- as common share. Payment mode - 2 Rs. 30000 down payment through bank Rest amount on EMI basis through bank ( Around Rs. 1700 per month for 5 yrs period) The buyer will get personal loan upto Rs. 70000 from the bank / Financial institution. (JyotiBikas Bank, Reliable Finance Company, Siddartha Bank Ltd & NB Bank etc)
35. HMC’s Share Value Expected Sales in 2069 – 50 crore Share value table :
36. This would lead to Better Quality of Life (BQL): Increase Longevity Lesser Dependence Lesser Heath Care Cost More Earnings More Happiness Better Social Life
37. Thank you for your patient listening
38. Any Questions??