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Careers in Marketing. Chapter 23. Importance of Marketing Careers. Available in all areas of business Improve the economy New product advancement Products would not be distributed Packaging would not be improved New, cheaper was would not be established. Why Choose a Marketing Career?.

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importance of marketing careers
Importance of Marketing Careers
  • Available in all areas of business
  • Improve the economy
    • New product advancement
    • Products would not be distributed
    • Packaging would not be improved
    • New, cheaper was would not be established
why choose a marketing career
Why Choose a Marketing Career?
  • Benefits
    • Many Choices – exist in every industry in every part of the US
    • Interesting Work – usually not boring, in fact very busy and demanding
    • Financially Rewarding – some one with an education in marketing will earn lots as they gain experience
    • Stable Employment – every company, no matter how they are doing will need some sort of person to market their business
career paths
Career Paths
  • Most people will change jobs many times during their lifetime
  • Marketing skills are useful in a number of jobs
  • Entry-level jobs usually lead to other jobs
    • Store clerk to dept manager, store manager, regional manager
    • Survey specialists to product and brand development
    • Sales associate to VP of sales
23 2 job progression in marketing
23.2 Job Progression in Marketing
  • Consider a career area first
    • Accounting, marketing, information management, production, etc
  • Then choose a career path
    • Series of related jobs with increasing knowledge and skill requirements and greater responsibilities
  • Choose a career plan
    • Identifies the progression of jobs in your career path, your plans for education, training, and experience to meet the requirements for those jobs, and a tentative time schedule
employment levels
Employment Levels
  • Entry-level – limited authority and responsibility, limited education and experience, lots of these jobs are held by those still in high school (store clerks, office staff, etc)
  • Career-level – variety of tasks, more responsibility, specific knowledge and skills needed, problem-solving and decision-making, supervise some entry-level employees, view their work as more than a job, 2 or 4 year degree
    • Perform very specific work that requires knowledge of a particular area, special training and considerable experience
    • Considered the most skilled and experts in their field
    • Brand and product managers, advertising account executives, lead sales representatives, marketing research specialists, buyers
  • Supervisor/Manager level
    • Start as a supervisor over a few people
    • Move up to management
    • Sales manager, inventory manager, customer service manager, marketing information systems
    • Top marketing positions
    • Vice President of marketing, President of international marketing operations
    • Usually have worked their way up through the levels and have lots of training, skills, and knowledge in their area
marketing foundations
Marketing Foundations
  • Understanding business fundamentals will allow people from across the company to communicate and work effectively together
    • Business principles – based on economics, accounting, law, technology, and management
    • Interpersonal skills – working with co-workers, and clients
      • Skills needed communications, teamwork, human relations, decision-making, problem-solving
    • Academic Preparation – most require a 4-year degree
      • Need strong skills in mathematics, writing, public speaking, science, psychology, technology
marketing functions
Marketing Functions
  • Building on the foundations they learn in high school and early in college, people planning on a marketing career usually specialize in one or more of the 7 functions of marketing
    • Product/Service Management – make sure products are safe and easy to use
    • Pricing – responsible for the profitability of a product
    • Distribution – where and to who
    • Financing – financial planning of the overall marketing plan
    • Promotion – making consumers aware of the product
    • Selling – personal and direct communications with customers
    • Marketing/Information Management – gathering info on customers, and competitors as well as trends in the industries
23 4 developing a career plan
23.4 Developing a Career Plan
  • Without a plan you are less likely to achieve your goals, employers will be impressed with an effective career plan
    • Complete an assessment of your current knowledge, skills, and interests
    • Study marketing careers in depth to determine the industries and types of marketing jobs available that you would be interested in
    • Identify the education and experience necessary
    • List the knowledge and skills you will need to develop
    • Prepare a written career plan, if it is written you are more likely to follow it, revise it every 2-3 years
obtaining the job you want
Obtaining the Job You Want
  • Preparing a Career Portfolio
    • Common tool used by artists, models, ad reps, teachers to demonstrate their abilities and past work
    • Portfolio is a organized collection of information and materials developed to represent yourself, your preparation, and your accomplishments
    • Select and organize those items that you believe provide the best evidence of your knowledge and skills – reports, projects, tests, art work, websites, etc.
applying for the job you want
Applying for the Job You Want
  • Identify Jobs that are available in which you meet the criteria
  • Make a Career Match – try to match jobs to fit within your career plan
  • Complete application materials
  • Complete a successful interview
    • Practice interview questions, send a personal thank you note when finished
  • Make a Decision