Majoring in Marketing Careers in Marketing. 0. Why Major in Marketing?. At the core of every type of organization Allows you to draw on many skills and interests, such as creativity, sales, research and analysis, communication, and management
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At the core of every type of organization
Allows you to draw on many skills and interests, such as creativity, sales, research and analysis, communication, and management
Brings together many diverse industries, i.e., strategic alliances, co-branding, etc.
Is at the forefront of societal and public policy issues
Offers outstanding variety of career opportunities and a fast route up the corporate ladder
Business core course: Principles of Marketing
Two required courses: Marketing Research and Marketing Management
Four marketing electives from among the following:
Marketing of Services
Understanding the Global Marketplace in the Post Bailout Economy (NEW)
Entrepreneurial Marketing (part of the Entrepreneurship Minor)
Integrated Marketing Campaigns Course
Seminar-style class taught in the spring
Students function as an advertising agency and develop a marketing campaign for an actual company
Coke, AOL, Florida Tourism
National Student Advertising Competition sponsored by American Advertising Federation (AAF).
Pitch campaign at the regional level (NYC)
20 juniors and seniors selected
Distinguished Speaker Series featuring top executives from industry leaders
“Careers in Marketing” series
Student business societies:
Villanova Marketing Society, an affiliate of the American Marketing Association (AMA)
Villanova Advertising Society, an affiliate of the American Advertising Federation (AAF)
Faculty provide one-on-one help with:
Study abroad recommendations
Finding a full-time job
Grad school admission
Programs to help majors gain experience, and find internships and full-time jobs:
McNeil/VSB Brand Marketing Co-Op Program
DuPont/VSB Marketing Communications Co-Op Program
International Ambassadors Internship in Italy through the Center for Marketing & Public Policy Research
Marketing Though Leaders Conference (Nov. 12, 2008)
Marketing Professional Showcase (Feb. 24, 2009)
Fashion Marketing Day in NYC (Sept.) and NYC Ad Agency Tour (Jan.)
American Eagle Outfitters
Euro RSCG Worldwide
JWT (formerly J. Walter Thompson Company)
Ford Motor Company
Lord & Taylor
McNeil Consumer Healthcare
News America Marketing
Polo Ralph Lauren
Young & Rubicam
Common Marketing Career Paths and Salary RangesSource: Perreault, Cannon, and McCarthy, Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition, 2008: Irwin/McGraw Hill, New York, N.Y.
Brand and Product
Vice President of Marketing $146 – 233,000
Top Sales Executive
$151 – 232,000
Director of Market Research
$126 – 192,000
Director ofClient Services$300,000 +
$125 – 200,000
Top Public Relations Executive
$127 – 217,000
Account Director$100 – 300,000
District sale manager
$66 – 94,000
$72 – 98,000
Regional Sales Manager
$87 – 115,000
Market Research Manager
$76 – 102,000
Public relations manager
Account Supervisor$75 – 100,000
$41 – 57,000
District Sales Manager
$71 – 98,000
Market Research Supervisor
$51 – 70,000
$28 – 37,000
Account Executive$45 – $60,000
Public relations specialist
$37 – 69,000
$32 – 41,000
$45 – 88,000
Market Research Analyst
$41 – 62,000
$28 – 39,000
Retail sales staff
$18 – 25,000
* Salaries are based on data from Salary.com and represent the range from the 25th to the 75th percentile as of May 2008. All salaries rounded to the nearest 1000. Salary for retail vice president estimated. Advertising (Account Services) modified from copywriter.
Packaged goods companies
Brand Development firms
Where Can I Work in Brand Management?
Health Care Products and Services
Information Technology/Networking Products and Services
Sports Products and Services
Where Can I Work in Sales?
For advertising, public relations, interactive marketing, marketing research, and other marketing services, look at:
Media buying firms
Public relations firms
Direct marketing firms
Interactive marketing firms
Marketing research firms
Sports marketing agencies
Sports teams (advertising and sponsorship sales)
Event planning firms
Media companies (advertising sales)
Where Can I Work in Marketing Support?
Retailing offers many options for marketing majors—buying, store operations and management, e-commerce, and corporate management
Among the types of companies to look at:
Discount stores and warehouse clubs
Grocery and drug store chains
Restaurant and fast food chains
Non-store retailers: e-commerce firms,
mail order and catalogue companies
Where Can I Work in Retail?
VSB Recent Marketing Grads store operations and management, e-commerce, and corporate management
Step One: Explore Your Options store operations and management, e-commerce, and corporate management
Review internship and job opportunities through The Clay Center and Career Services office.
Talk to advisors, e.g., your marketing professor, a Clay Center peer counselor, Career Services career counselor, etc.
Information interviews with individuals working in the marketing field, such as family members, family friends, VU alumni, etc.
Attend meetings of the Villanova Advertising Society and the Villanova Marketing Society
Online research via industry publications and professional associations (see links on subsequent slide) and company websites.
What do I do Next?
Step Two: Get Some Experience store operations and management, e-commerce, and corporate management
Get involved in the Advertising Society and/or Marketing Society as a committee member or officer
Marketing volunteer for on-campus organizations, such as student business society, fraternity/sorority and other student organizations; Special Olympics, NovaFest, and other events, etc.
Experience-based learning: classes with projects involving real-world marketing experience
Internship for academic credit and/or monetary compensation
VSB Co-Op Programs with DuPont and McNeil Consumer Healthcare
What do I do Next?
At Villanova: store operations and management, e-commerce, and corporate management
The Clay Center at VSB: Reference materials; site visits; professional development programs; internship/Co-Op advisor; peer counselors; academic internship and Co-Op opportunities; etc.
Career Services Office: Reference materials; online guides (Vault.com, WetFeet.com) and assessment tools; professional development programs; career counselors; internship and job listings via GoNOVA; job fairs; etc.
Career Connections:Networking and mentoring with Villanova alumni; available through Career Services.
Marketing Department:Advising; events; contacts; etc.
Villanova Advertising Society & Villanova Marketing Society: Events; contacts; site visits; website; student membership in national marketing organizations
Industry Associations store operations and management, e-commerce, and corporate management
American Advertising Federation (www.aaf.org). Job and internship database, daily e-newsletter, other benefits. Contact the Villanova Advertising Society www.students.villanova.edu/advertisingsociety.
American Marketing Society (www.marketingpower.com). Career center, publications, and other benefits. Contact the Villanova Marketing Society www.students.villanova.edu/marketingsociety.
Public Relations Society of America (www.prsa.org). Student chapter of PRSSA at Villanova: www.villanova.edu/artsci/communication/societies/prssa.htm
Direct Marketing Association: www.the-dma.org
National Retail Federation: www.nrf.com
Marketing Research Association: www.mra-net.org
Industry Publications store operations and management, e-commerce, and corporate management
Advertising Age: www.adage.com
Marketing News: Published by the American Marketing Association (AMA). Included with membership.
The New York Times: “Business Day” section, Stuart Elliott’s advertising column, weekly e-mail newsletter. (www.nytimes.com)
The Wall Street Journal, “Marketplace” Section, daily email with articles pertaining to marketing and advertising. (www.wsj.com)
Careers-in-Marketing, a service of Careers-in-Business:www.careers-in-marketing.com.
Marketing center on About.com:www.marketing.about.com.
Marketing can be the gateway to other company experiences due to its integration with other fields
Marketing careers are varied, universal, and fun
You CAN find a job in marketing
You CAN earn a strong salary in marketing
You’re going to have some fun in your job
Professor Greg Bonner
3015 Bartley Hall • 9-4350
Professor Bill Madway
Advertising Society Faculty Advisor
2047 Bartley Hall • 9-4373
Professor Jim Mullen
Major Advisor & Marketing Society Faculty Advisor
3023 Bartley Hall • 9-4349
Professor Burke Ward
Coordinator, Business Law & Corporate Governance Minor
3048 Bartley Hall • 9-4375