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Majoring in Marketing Careers in Marketing. 0. Why Major in Marketing?. At the core of every type of organization Allows you to draw on many skills and interests, such as creativity, sales, research and analysis, communication, and management

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Majoring in marketing careers in marketing

Majoring in MarketingCareers in Marketing


Why major in marketing
Why Major in Marketing?

At the core of every type of organization

Allows you to draw on many skills and interests, such as creativity, sales, research and analysis, communication, and management

Brings together many diverse industries, i.e., strategic alliances, co-branding, etc.

Is at the forefront of societal and public policy issues

Offers outstanding variety of career opportunities and a fast route up the corporate ladder



Requirements for the major
Requirements for the Major

Business core course: Principles of Marketing

Two required courses: Marketing Research and Marketing Management

Four marketing electives from among the following:

Advertising Management

Buyer Behavior

Interactive Marketing

International Marketing

Marketing of Services

Professional Selling

Sales Management

Sports Marketing

Understanding the Global Marketplace in the Post Bailout Economy (NEW)

Entrepreneurial Marketing (part of the Entrepreneurship Minor)

Integrated Marketing Campaigns Course


Marketing course tracks
Marketing Course “Tracks”

  • Advertising

    • Advertising Management

    • Integrated Marketing Communications

  • Sales

    • Personal Selling

    • Sales Management

  • International

    • International Marketing and Trade

    • Business Law Minor

Experiential learning integrated marketing campaigns
Experiential Learning: Integrated Marketing Campaigns

Seminar-style class taught in the spring

Students function as an advertising agency and develop a marketing campaign for an actual company

Coke, AOL, Florida Tourism

National Student Advertising Competition sponsored by American Advertising Federation (AAF).

Pitch campaign at the regional level (NYC)

20 juniors and seniors selected


Villanova opportunities
Villanova Opportunities

Distinguished Speaker Series featuring top executives from industry leaders

“Careers in Marketing” series

Student business societies:

Villanova Marketing Society, an affiliate of the American Marketing Association (AMA)

Villanova Advertising Society, an affiliate of the American Advertising Federation (AAF)

Faculty provide one-on-one help with:

Course selection

Career advice

Study abroad recommendations

Finding a full-time job

Grad school admission


Marketing Jobs

  • Jobs in marketing can be:

    • Organized internship and long term job training programs

    • Individual positions

  • Hiring takes place primarily in the spring

    • Some hiring in late fall early winter

    • Different hiring cycle from Accounting and Finance


Marketing Jobs

  • Marketing positions are available in:

    • Businesses of all sizes and industries

    • Consumer Packaged Goods Companies

    • Global companies

    • Non-profit organizations

    • Media companies

      • TV, Radio, Newspapers, Magazines, e-commerce companies

    • Marketing services providers

      • Advertising agencies

      • PR firms

      • Marketing research companies

      • Product placement firms


Vsb summer internship programs
VSB Summer Internship Programs

Programs to help majors gain experience, and find internships and full-time jobs:

McNeil/VSB Brand Marketing Co-Op Program

DuPont/VSB Marketing Communications Co-Op Program

International Ambassadors Internship in Italy through the Center for Marketing & Public Policy Research

Marketing Though Leaders Conference (Nov. 12, 2008)

Marketing Professional Showcase (Feb. 24, 2009)

Fashion Marketing Day in NYC (Sept.) and NYC Ad Agency Tour (Jan.)


Recent VSB Marketing Placements


American Eagle Outfitters





Eli Lilly

Euro RSCG Worldwide

JWT (formerly J. Walter Thompson Company)

Ford Motor Company


Lilly Pulitzer

Lord & Taylor


McNeil Consumer Healthcare


News America Marketing

NY Post


Polo Ralph Lauren

SAP America


Young & Rubicam


Common Marketing Career Paths and Salary RangesSource: Perreault, Cannon, and McCarthy, Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition, 2008: Irwin/McGraw Hill, New York, N.Y.

Brand and Product


Marketing Research

Advertising(Account Services)

Public Relations


Vice President of Marketing $146 – 233,000

Top Sales Executive

$151 – 232,000

Director of Market Research

$126 – 192,000

Director ofClient Services$300,000 +

Vice president

$125 – 200,000

Top Public Relations Executive

$127 – 217,000

Account Director$100 – 300,000

District sale manager

$66 – 94,000

Brand/Product Manager

$72 – 98,000

Regional Sales Manager

$87 – 115,000

Market Research Manager

$76 – 102,000

Public relations manager

$68 -94,000

Store manager

$41 -55,000

Account Supervisor$75 – 100,000

Marketing Coordinator

$41 – 57,000

District Sales Manager

$71 – 98,000

Market Research Supervisor

$51 – 70,000

Department Manager

$28 – 37,000

Account Executive$45 – $60,000

Public relations specialist

$37 – 69,000

Marketing Assistant

$32 – 41,000

Sales Representative

$45 – 88,000

Market Research Analyst

$41 – 62,000

Asst. AccountExecutive

$28 – 39,000

Retail sales staff

$18 – 25,000

Academic Training

* Salaries are based on data from and represent the range from the 25th to the 75th percentile as of May 2008. All salaries rounded to the nearest 1000. Salary for retail vice president estimated. Advertising (Account Services) modified from copywriter.


Example: Brand Management can be found in:

Packaged goods companies


Advertising firms

PR firms

Brand Development firms

Financial firms

Accounting firms



Where Can I Work in Brand Management?


Professional Selling is performed in:

Health Care Products and Services

Financial Services

Information Technology/Networking Products and Services

Sports Products and Services

Where Can I Work in Sales?


For advertising, public relations, interactive marketing, marketing research, and other marketing services, look at:

Advertising agencies

Media buying firms

Public relations firms

Direct marketing firms

Interactive marketing firms

Marketing research firms

Sports marketing agencies

Sports teams (advertising and sponsorship sales)

Event planning firms

Media companies (advertising sales)

In-house positions

Where Can I Work in Marketing Support?


Retailing offers many options for marketing majors—buying, store operations and management, e-commerce, and corporate management

Among the types of companies to look at:

Mass merchants

Department stores

Specialty retailers

Discount stores and warehouse clubs

Grocery and drug store chains

Restaurant and fast food chains


Non-store retailers: e-commerce firms,

mail order and catalogue companies

Where Can I Work in Retail?


VSB Recent Marketing Grads store operations and management, e-commerce, and corporate management


Step One: Explore Your Options store operations and management, e-commerce, and corporate management

Review internship and job opportunities through The Clay Center and Career Services office.

Talk to advisors, e.g., your marketing professor, a Clay Center peer counselor, Career Services career counselor, etc.

Information interviews with individuals working in the marketing field, such as family members, family friends, VU alumni, etc.

Attend meetings of the Villanova Advertising Society and the Villanova Marketing Society

Online research via industry publications and professional associations (see links on subsequent slide) and company websites.

What do I do Next?


Step Two: Get Some Experience store operations and management, e-commerce, and corporate management

Get involved in the Advertising Society and/or Marketing Society as a committee member or officer

Marketing volunteer for on-campus organizations, such as student business society, fraternity/sorority and other student organizations; Special Olympics, NovaFest, and other events, etc.

Experience-based learning: classes with projects involving real-world marketing experience

Internship for academic credit and/or monetary compensation

VSB Co-Op Programs with DuPont and McNeil Consumer Healthcare

What do I do Next?


At Villanova: store operations and management, e-commerce, and corporate management

The Clay Center at VSB: Reference materials; site visits; professional development programs; internship/Co-Op advisor; peer counselors; academic internship and Co-Op opportunities; etc.

Career Services Office: Reference materials; online guides (, and assessment tools; professional development programs; career counselors; internship and job listings via GoNOVA; job fairs; etc.

Career Connections:Networking and mentoring with Villanova alumni; available through Career Services.

Marketing Department:Advising; events; contacts; etc.

Villanova Advertising Society & Villanova Marketing Society: Events; contacts; site visits; website; student membership in national marketing organizations



Industry Associations store operations and management, e-commerce, and corporate management

American Advertising Federation ( Job and internship database, daily e-newsletter, other benefits. Contact the Villanova Advertising Society

American Marketing Society ( Career center, publications, and other benefits. Contact the Villanova Marketing Society

Public Relations Society of America ( Student chapter of PRSSA at Villanova:

Direct Marketing Association:

National Retail Federation:

Marketing Research Association:



Industry Publications store operations and management, e-commerce, and corporate management

Advertising Age:



Marketing News: Published by the American Marketing Association (AMA). Included with membership.

The New York Times: “Business Day” section, Stuart Elliott’s advertising column, weekly e-mail newsletter. (

The Wall Street Journal, “Marketplace” Section, daily email with articles pertaining to marketing and advertising. (

Other Websites

Careers-in-Marketing, a service of

Marketing center on



Marketing can be the gateway to other company experiences due to its integration with other fields

Marketing careers are varied, universal, and fun

You CAN find a job in marketing

You CAN earn a strong salary in marketing

You’re going to have some fun in your job

Marketing Rocks!


Contact information
Contact Information due to its integration with other fields

Professor Greg Bonner

Department Chair

3015 Bartley Hall • 9-4350

[email protected]

Professor Bill Madway

Advertising Society Faculty Advisor

2047 Bartley Hall • 9-4373

[email protected]

Professor Jim Mullen

Major Advisor & Marketing Society Faculty Advisor

3023 Bartley Hall • 9-4349

[email protected]

Professor Burke Ward

Coordinator, Business Law & Corporate Governance Minor

3048 Bartley Hall • 9-4375

[email protected]