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VAME 2010 Annual Conference “Ready…Set…Aim! Take AIM WITH VAME”. Sharon W. Acuff Marketing Specialist Virginia Department of Education Office of Career and Technical Education. Why are we here?. Urgency varies inversely with importance. http://www.cfcl.com/vlb/Cuute/f/lists.txt.

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vame 2010 annual conference ready set aim take aim with vame

VAME 2010 Annual Conference“Ready…Set…Aim!Take AIM WITH VAME”

Sharon W. Acuff

Marketing Specialist

Virginia Department of Education

Office of Career and Technical Education

slide3

Urgencyvaries inversely with importance.

http://www.cfcl.com/vlb/Cuute/f/lists.txt

slide7

EVERYONE has a photographic memory.

Some just don't have film.

Steven Wright

conference planners
Conference Planners

Lee Davis High School Teachers Coordinators

  • Donna Ellis
  • Aimee Walters

Thanks to the conference planners and VAME Board for all your hard work and dedication to planning the VAME conference!

professional organizations
Professional Organizations
  • Virginia Association of Marketing Educators (VAME) $20
  • Virginia Association Career and Technical Education (VACTE) $20
  • Association of Career and Technical Education (ACTE) $80
upcoming vame annual conference
Upcoming VAME Annual Conference

August 3-5, 2011

Oceanfront

Virginia Beach, VA

slide21
DECA…….
  • Watch the video clip below to see the history progression of the logo.

http://www.youtube.com/watch?v=JGwN01lL3iw&feature=related

slide22

DECA State Leadership Conference

March 4-6, 2011

Norfolk, VA

2010-2011 Theme:

Discovering the Possibilities

slide23

International Career Development

Conference

April 30 – May 3, 2011

Orlando, FL

2010-2011 Theme:

va deca s accomplishments for 2009 2010
VA DECA’s Accomplishmentsfor 2009-2010
  • There are 248 Marketing Education programs in 88 school divisions
  • 13,704 affiliated with DECA; a 561 – member decrease over last year
    • 201 chapters
    • 13,055 students
    • 376 advisors
    • 175 professionals
    • 98 alumni
va deca s accomplishments for 2009 20101
VA DECA’s Accomplishmentsfor 2009-2010
  • VA DECA continues to be the largest state association surpassing other states by over

2, 500 members. (Wisconsin is still 2nd).

  • Robinson Secondary DECA (Fairfax Co.) is the largest DECA chapter in the state with 447 members
  • Cosby High School (Chesterfield Co.) is the second largest DECA chapter in the state with 344 members
va deca s accomplishments for 2009 20102
VA DECA’s Accomplishments for 2009-2010

Chapters reported:

  • $33,173 donated to state charities
  • 22,265 hours of community service
  • 7,075 pounds of food collected for the “Stop Hunger in VA” campaign
va deca s accomplishments for 2009 20103
VA DECA’s Accomplishments for 2009-2010

State Leadership Conference

  • 2, 268 in attendance
  • 1,977 students
    • 8 State Officers
    • 100 Leadership Academy Participants
    • 1877 Competitors
  • 291 Advisors and Chaperones

These numbers represent 30 Districts and 145 Chapters (11 of these were re-activated chapters)

va deca s accomplishments for 2009 20104
VA DECA’s Accomplishments for 2009-2010

State Leadership Conference

  • 90 chapters increased their membership by 10% or had 100% membership
  • 36 competitive events were offered
    • Top 8 in each Series event and TDM moved on to ICDC
    • Top 7 in each Written Event moved on to ICDC
  • 15 School-Based Enterprises Certified Nationally
va deca s accomplishments for 2009 20105
VA DECA’s Accomplishmentsfor 2009-2010

ICDC, Louisville, KY

  • 668 in attendance (74 Chapters were represented)
    • 553 students
      • 424 competed
      • 31 – School Based Enterprise
      • 29 – Leadership Academy
      • 28 – Senior Management Institute
      • 25 – Voting Delegates
      • 12 – Chapter Management Academy
      • 4 – LEADS, the State Officer Academy
    • 115 Adults (96 Advisors, 16 Chaperones, 3 Judges)
va deca s accomplishments for 2009 2010 icdc louisville ky
VA DECA’s Accomplishmentsfor 2009-2010ICDC, Louisville, KY
  • 208 Virginians walked across the stage
  • 16 students – top ten in role play
  • 51 students – finalists after preliminary round
  • 44 students in top 10 internationally
  • 2 students placed 3rd internationally
  • 5 students placed 1st internationally
thanks to our deca specialist
Thanks to Our DECA Specialist!
  • Ryan Witzig gave me my life back last November when she took the VA DECA Specialist position!
  • We make a great team, and we are

working for you in the Marketing

program area and VA DECA to make

both the best in the country!

what s new
What’s New?…..
  • The NEW Workplace Readiness Skills for the Commonwealth are incorporated into every CTE course.
  • The first 21 tasks in each task list reflect these soft skills, which are required instruction. (Increased from 13 in previous years)
  • Associated with each WRS are teaching ideas and instructional resources. Just click on the competency number and another screen will open.
  • These are followed by eight tasks addressing All Aspects of Industry, one on Internet safety, and three on CTE student organizations.
  • http://cteresource.org/verso2/framework/tasklist/marketing/marketing/2010/8120
schooltool can do competency tracking software
SchoolTool: Can Do Competency Tracking Software
  • Enables teachers to track state-mandated competencies
  • Allow students to check their progress in real-time
  • Accessible from any computer with an internet connection and web browser and is optimized for use with Firefox.
schooltool cando competency tracking software
SchoolTool: CanDo Competency Tracking Software
  • Training sessions are taking place August 12 at the CTE Resource Center in Richmond for school division CTE admins/CanDo site coordinators.
  • If a school division cannot attend, assistance is available through Glenda Lewis for other training options.
  • Information on CanDo hardware and software requirements is readily available on the CTE Resource web site at http://www.cteresource.org
9 th grade freshman 2011 12 requirements
9th Grade Freshman 2011-12 Requirements
  • Required to take an economics/personal finance course for graduation
  • Marketing teachers are endorsed to teach the Finance 6120 course that meets all the regulations for Personal Finance and Economics
  • Marketing teachers are now endorsed to teach the Economics course under History and Social Science program area (Economics 2800)
other sources of instructional materials
Other Sources of Instructional Materials

VDOE Web Site for Economics Education and Financial Literacy Resources

http://www.doe.virginia.gov/VDOE/Instruction/CTE/FinancialLiteracy.html

Virginia Council on Economic Education

http://www.vcee.org/

Jump$tart Virginia

http://www.vajumpstart.org/

VERSO Framework for Business and IT Course 6120

http://www.cteresource.org/verso2/framework/tasklist/business

and_information_technology/economics_and_personal_finance/2009/6120

History and Social Studies framework for 6120 posted

slide41

Revisions to the Regulations Establishing Standards for Accrediting Public Schools in Virginia8 VAC 20-131-140: College and career preparation programs and opportunities for postsecondary credit.

Academic and Career Plan

Beginning with the 2011-2012 academic year, all schools shall begin development of a personal Academic and Career Plan for each seventh-grade student with completion by the fall of the student’s eighth-grade year.

academic and career plan
Academic and Career Plan

Shall include, but not be limited to:

  • The student’s program of study for high school graduation that is aligned with a postsecondary career pathway and/or college entrance;
  • Postsecondary career pathway based on student’s academic and career interests;
academic and career plan1
Academic and Career Plan
  • Shall be signed by the student, student’s parent or guardian, and school official(s) designated by the principal;
  • The school shall have met its obligation for parental involvement if it makes a good faith effort to notify the parent or guardian of the responsibility for the development and approval of the Plan;
  • Shall be included in the student’s record; and
  • Shall be reviewed and updated, if necessary, before the student enters the ninth and eleventh grades.
wizard 2 0 makes it easy for virginia students to
Wizard 2.0 makes it easy for Virginia students to:
  • Assess their skills and explore associated career clusters
  • Prepare for college admission & attendance
  • Explore public and private colleges and universities throughout Virginia based on various ‘fit’ factors and save results
  • Build résumés and prepare for interviews

Coming Soon: counselors and teachers will have access student information in the Wizard

wizard 3 0 will make it easy to
Wizard 3.0 will make it easy to:
  • Create and store academic and career plans
  • Import career pathways to students academic and career plans
  • Create ad hoc Wizard reports on students and ACP progress
r u ready magazine
r u ready? Magazine
  • Youth Appealing resource
  • Online and in print
  • Sophomores in High School
  • Plans for Life After High
  • School
  • Educational Opportunities
  • in HS
  • PDF Version on the CTE
  • Home Page
curriculum frameworks on verso
Curriculum Frameworks on VERSO
  • National Marketing Standards
  • Process Skill Questions
  • DECA Events Correlations
  • Virginia’s All Aspects of Industry
  • Virginia’s Workplace Readiness Skills
  • Cluster Level Knowledge and Skills
curriculum projects for 2010 2011
Curriculum Projects for 2010 - 2011
  • Marketing Management (8132)
  • Global Commerce and Marketing (8135)
  • Advanced Global Commerce and Marketing (8136)
  • Sports Marketing (8175)
  • Advanced Sports Marketing (8177)
want to serve
Want to Serve??

If you interested in serving on a curriculum writing team

E-mail:

Sharon.acuff@doe.virginia.gov

credentialing and assessment
Credentialing and Assessment

For the students taking an assessment test, the teacher of the student must be endorsed in at least one assessment in order to give any assessment to their students.

credentialing and assessment nrf results for 2008 2009
Credentialing and Assessment: NRF Results for 2008-2009
  • Customer Service
    • 4,576 tests given
    • 3,832 tests passed
    • 84% pass rate
  • Sales Certification
    • 372 tests given
    • 325 tests passed
    • 88% pass rate
to get the best results
To Get the Best Results…
  • Give the pre-tests and require an 80% pass rate before giving the actual test
  • Pre-tests located at http://vadeca.org/VDOE_Resources.html
administrative planning guide apg is the best kept secret
Administrative Planning Guide (APG) is the Best Kept Secret!!

http://cteresource.org/apg/

  • Course Descriptions
  • Course Sequences
  • Completer Status
  • Certifications, Licenses, and Assessments
  • Career Clusters
sports marketing the fastest growing course
Sports MarketingThe Fastest Growing Course
  • 2000-2001 2,945
  • 2001-2002 2,812
  • 2002-2003 3,671
  • 2003-2004 4,215
  • 2004-2005 4,751
  • 2005-2006 5,469
  • 2006-2007 6,780
  • 2007-2008 7,433
  • 2008-2009 9,010
  • 2009-2010 9,261

Includes Sports and Advanced Sports

fashion marketing
Fashion Marketing
  • 2000-2001 4,064
  • 2001-2002 3,673
  • 2002-2003 4,050
  • 2003-2004 4,317
  • 2004-2005 4,823
  • 2005-2006 5,410
  • 2006-2007 5,794
  • 2007-2008 6,270
  • 2008-2009 6,418
  • 2009-2010 6,350

Includes Fashion and Advanced Fashion

marketing
Marketing
  • 2000-2001 11,567
  • 2001-2002 11,026
  • 2002-2003 11,069
  • 2003-2004 10,687
  • 2004-2005 10,740
  • 2005-2006 10,734
  • 2006-2007 11,135
  • 2007-2008 11,345
  • 2008-2009 10,878
  • 2009-2010 9,585

Includes Marketing and Advanced Marketing

entrepreneurship
Entrepreneurship
  • 2001-2002 362
  • 2002-2003 253
  • 2003-2004 370
  • 2004-2005 598
  • 2005-2006 659
  • 2006-2007 932
  • 2007-2008 1,039
  • 2008-2009 1,237
  • 2009-2010 1,290
entrepreneurship forum
Entrepreneurship Forum
  • November 13-16, 2010 in Columbus, OH
  • Appalachian Regional Grants are available to the following: Botetourt, Bristol City, Buchanan, Buena Vista, Carroll, Covington, Craig, Dickenson, Henry, Lee, Montgomery, Patrick, Pulaski, Scott, Smyth, Tazewell, Washington, Wise, Wythe. Covers conference registration and 3 nights of hotel ($700 value).
  • Other scholarships are available too
  • Scholarship application deadline is September 24
  • Check the web site athttp://www.entre-ed.org
marketing program enrollment
Marketing Program Enrollment
  • 2000-2001 23,978
  • 2001-2002 23,990
  • 2002-2003 25,053
  • 2003-2004 26,246
  • 2004-2005 28,646
  • 2005-2006 30,087
  • 2006-2007 33,164
  • 2007-2008 34,514
  • 2008-2009 34,778
  • 2009-2010 33,989
cooperative education
Cooperative Education
  • 2001-2002 8,147
  • 2002-2003 7,770
  • 2003-2004 6,837
  • 2004-2005 7,035
  • 2005-2006 6,634
  • 2006-2007 7,168
  • 2007-2008 6,975
  • 2008-2009 6,385
  • 2009-2010 5,092
cooperative education1
Cooperative Education

State Figures

2006-20072007-2008 2008-2009 2009-2010

Students 10,426 10,224 9,142 7,487

Employers 9,507 9,696 8,575 6,923

Wages $47,087,618 $45,201,288 $39,091,208 $31,921,539

Marketing Program Figures

Students 7,168 6,975 6,385 5,092

Employers 6,595 6662 5,929 4,717

Wages $33,095,454 $30,654,894 $26,740,873 $20,905,338

marketing resources
Marketing Resources

For Marketing program resources that cannot be posted on the DOE web site due to format issues, go to the VA DECA web site at http://vadeca.org/VDOE_Resources.html

To subscribe to the listserv contact:

Sharon Acuff

Sharon.acuff@doe.virginia.gov

804-225-2846

most people resist change
Most people resist CHANGE,

And yet it’s the only thing that brings

PROGRESS.

H. Jackson Brown, Jr.

http://www.perrythepeacock.com/node/88