Camh s approach to supporting community based problem gambling awareness initiatives
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CAMH’s Approach To Supporting Community-Based Problem Gambling Awareness Initiatives. ROBERT MURRAY MANAGER PROBLEM GAMBLING PROJECT. Presentation Overview. Pragmatic and conceptual underpinnings of approach taken.

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Camh s approach to supporting community based problem gambling awareness initiatives
CAMH’s Approach To Supporting Community-Based Problem Gambling Awareness Initiatives

ROBERT MURRAY MANAGER PROBLEM GAMBLING PROJECT

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Presentation overview
Presentation Overview Community-Based Problem Gambling Awareness Initiatives

  • Pragmatic and conceptual underpinnings of approach taken.

  • Supportive training provided.

  • An outline of the “Promoting Community Awareness of Problem Gambling Resource Package”.

  • Lessons learned.

  • A look at the future.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Centre for addiction and mental health
Centre for Addiction and Mental Health Community-Based Problem Gambling Awareness Initiatives

  • Sponsors the largest specialized problem gambling treatment program in Ontario.

  • Wide range of clinical and social research.

  • Publishes the “Electronic Journal of Gambling Studies: eGambling”.

  • Lead organization for PG training and resource development for professionals.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Ontario s gaming marketplace
Ontario’s Gaming Marketplace Community-Based Problem Gambling Awareness Initiatives

  • 3 major commercial casinos

  • 5 “charity” casinos and 3 First Nations gaming facilities

  • 12 on-line lotteries and 86 types of instant tickets

  • BINGO – 30,000,000 visits last year

  • 18 horse tracks (17 with slot machine operations)

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Challenges in ontario
CHALLENGES IN ONTARIO Community-Based Problem Gambling Awareness Initiatives

  • Highest acceptance of gambling in Canada.

  • Ambivalence about a broad public awareness campaign.

  • Low level of knowledge of issues related to problem gambling.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Camh s approach to supporting community based problem gambling awareness ini 1325163

Prevention of Problem Gambling Conference Community-Based Problem Gambling Awareness Initiatives

Lethbridge, Alberta


The issue

BIG Community-Based Problem Gambling Awareness Initiatives

THE ISSUE

Only about 1,000 surfaced in the designated treatment system in 2000.

December 2001 Report:

340,000 people in Ontario have moderate to severe gambling problems.

One in six adults in Ontario has had problems resulting from their own or another person's gambling.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Evolution of the community awareness initiative

18 Months Later Conducted Two Major Surveys Community-Based Problem Gambling Awareness Initiatives

Data on awareness activities and feedback on the first resource

Evolution of the Community Awareness Initiative

Spring of 1999 “Community Information Session on Problem Gambling”

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Feedback first resource
Feedback – First Resource Community-Based Problem Gambling Awareness Initiatives

  • Many agencies valued the package and used it – and using it paid off!

  • Wanted it to be more targeted at specific populations and community sectors.

  • Request for educational tools such as handouts and videos.

  • Provide the presentation material in PowerPoint.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Most effective awareness activities
Most Effective Awareness Activities Community-Based Problem Gambling Awareness Initiatives

  • Mass media – radio, TV, newspapers.

  • Literature dissemination.

  • Public education presentations (usually 15 minutes to 2 hours in length).

  • More effective when materials are adapted to needs of specific audience.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Conceptual approach
Conceptual Approach Community-Based Problem Gambling Awareness Initiatives

  • Gambling neutral – evidence based..

  • Promote “informed choice”.

  • Target the entire continuum of involvement.

  • Increase capacity – identification, Tx, referral.

  • Informed by harm reduction philosophy.

  • Designed for a heterogeneous population.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Gaining power by giving it away
Gaining Power By Giving It Away Community-Based Problem Gambling Awareness Initiatives

  • Resources supporting development of package (clinical, research, training).

  • Presentation materials burned on a CD-ROM allowing for:

    • Branding on the slides.

    • Adaptation of material to local environment.

    • Input of individual presenter.

    • Use with a variety of presentation technologies.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Gaining power by giving it away1
Gaining Power By Giving It Away Community-Based Problem Gambling Awareness Initiatives

  • Provision of presentation resources:

    • Handouts

    • Interactive tools

    • Case studies

    • Microsoft’s “Step by Step Interactive CD for Office 2000”

  • Multi-media materials:

    • Video (in production)

    • Radio spots

  • All materials translated in to French.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Training provided
Training Provided Community-Based Problem Gambling Awareness Initiatives

  • Day 1:

    • Presentation skills

    • Working with PowerPoint

    • Introduction to the resource package

    • Feedback from participants

  • Day 2:

    • Conducting effective awareness initiatives

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Contents of the resource package
CONTENTS OF THE Community-Based Problem Gambling Awareness InitiativesRESOURCE PACKAGE

  • Tips on Delivering Effective Presentations

    • Conducting a needs assessment

    • Planning and design based on learning styles

    • Tips on delivery

    • Tips on co-facilitating

    • Visual Aid Guide (with do’s and don’ts)

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Camh s approach to supporting community based problem gambling awareness ini 1325163

Prevention of Problem Gambling Conference Community-Based Problem Gambling Awareness Initiatives

Lethbridge, Alberta


Contents of the resource package1
CONTENTS OF THE Community-Based Problem Gambling Awareness InitiativesRESOURCE PACKAGE

  • Customizing using PowerPoint

    • How to open files.

    • Viewing slides and running slide shows.

    • Editing, adding, deleting slides.

    • Printing overheads, handouts and notes pages.

    • The “Pack and Go” feature.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Camh s approach to supporting community based problem gambling awareness ini 1325163

CONTENTS OF THE Community-Based Problem Gambling Awareness InitiativesRESOURCE PACKAGE

  • Delivering Effective Awareness Initiatives

    • Developing a communications plan.

    • Media releases

    • Media advisories

    • Cable TV and radio talk shows

    • Preparing canned stories

    • Tips for low-cost public awareness activities

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Contents of the resource package2
CONTENTS OF THE Community-Based Problem Gambling Awareness InitiativesRESOURCE PACKAGE

  • Delivering Effective Awareness Initiatives

    • Understanding the Media and How They Work (Learning to Stay Out of the Swamp)

    • Interviewing Techniques

    • Interview Do’s and Don’ts

    • Preparing for a Media Interview

    • Templates

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Powerpoint presentations
PowerPoint Presentations Community-Based Problem Gambling Awareness Initiatives

  • 15 customizable and modularized slide shows.

    • slides

    • speaking notes

    • training tips

    • 142 backgrounds (23 X colours)

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Camh s approach to supporting community based problem gambling awareness ini 1325163

SLIDE Community-Based Problem Gambling Awareness Initiatives

SPEAKERS NOTES

TRAINING TIPS

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Camh s approach to supporting community based problem gambling awareness ini 1325163

PowerPoint Presentations Community-Based Problem Gambling Awareness Initiatives

  • Intro to Gambling and Problem Gambling (39 slides).

  • Intro to the Treatment of Problem Gambling (38 slides).

  • Gamblers Anonymous and Gam-Anon (27 slides).

  • Helping Families Affected by Problem Gambling (28 slides).

  • Gaming Marketplace (23 slides).

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Powerpoint presentations1
PowerPoint Presentations Community-Based Problem Gambling Awareness Initiatives

  • Youth and Gambling (24 slides).

  • Older Persons and Gambling (25 slides).

  • Gambling and First Nations Peoples (20 slides).

  • Women and Gambling (18 slides).

  • Ethno-cultural Groups and Gambling (19 slides).

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Powerpoint presentations2
PowerPoint Presentations Community-Based Problem Gambling Awareness Initiatives

  • Mental Health Care System (27 slides)

  • Physical Health Care System (9 slides)

  • Financial Sector (10 slides)

  • Workplace (10 slides)

  • Criminal Justice System (21 slides)

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Handouts resources
Handouts & Resources Community-Based Problem Gambling Awareness Initiatives

  • 25-page Resource Guide

  • Fact and Myth Quiz

  • Winning Ways to Keep Gambling Safe

  • Signs and Symptoms of Problem Gambling

  • Bingo Awareness Game

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Handouts resources1
Handouts & Resources Community-Based Problem Gambling Awareness Initiatives

  • Screening Tools Presentation Package

  • Translated SOGS (13 languages)

  • G.A. and Gam-Anon Resources

  • 17 Case Studies

  • Presentation Material References

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Camh s approach to supporting community based problem gambling awareness ini 1325163

Here is what the entire package looks like. Community-Based Problem Gambling Awareness Initiatives

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Evaluation outcome
Evaluation/Outcome Community-Based Problem Gambling Awareness Initiatives

  • Huge positive response.

  • Created enthusiasm for the awareness mandate.

  • Resource Package put to immediate use.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Award winning
Award Winning Community-Based Problem Gambling Awareness Initiatives

Winner of the “Ontario’s Top Training Excellence Recognition” Award Ontario Society for Training & Development

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Lessons learned
Lessons Learned Community-Based Problem Gambling Awareness Initiatives

Don’t expect that if you build it they will come and that’s all you need to do.

An investment in prevention and public education is also required.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Lessons learned1
Lessons Learned Community-Based Problem Gambling Awareness Initiatives

Think globally.

Provide resources and training to ensure high quality, impactful initiatives that deliver consistent messaging

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Lessons learned2
Lessons Learned Community-Based Problem Gambling Awareness Initiatives

But act locally.

Allow for flexibility and adaptability

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Lessons learned3
Lessons Learned Community-Based Problem Gambling Awareness Initiatives

Vital to recruit and educate key allied professional systems in the effort to get access to the in-need population

Best done systemically and at the local level.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Lessons learned4
Lessons Learned Community-Based Problem Gambling Awareness Initiatives

  • Focus on key messages.

  • Importance of language.

  • Develop partnerships.

  • Adapt to specific audience.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Lessons learned5
Lessons Learned Community-Based Problem Gambling Awareness Initiatives

Be patient.

Recognize that this is an incremental process that takes time.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Not at the end of the road
Not At The End of the Road Community-Based Problem Gambling Awareness Initiatives

  • Currently producing a10-minute video.

  • Entire resource put on-line for ongoing updating by CAMH content experts.

  • 3rd Edition to be disseminated soon.

    • More user friendly.

    • More comprehensive

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Translated resources
Translated Resources Community-Based Problem Gambling Awareness Initiatives

  • Assessment Questions.

  • CAMH Gambling Screen

  • Canadian Problem Gambling Index

  • Self-Monitoring Tool

  • G.A.’s Twenty Questions

  • Signs & Symptoms of Problem Gambling

  • Winning Ways to Keep Gambling Safe

  • Avoiding Relapse

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Languages

Cambodian Community-Based Problem Gambling Awareness Initiatives

Cantones

Dari

French

Greek

Hindi

Korean

Somali

Spanish

Tagalog

Tamil

Urdu

Ukrainian

Vietnamese

Languages

  • Macedonian

  • Mandarin

  • Pashto

  • Polish

  • Portuguese

  • Punjabi

  • Russian

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Customization for other jurisdictions
Customization for Community-Based Problem Gambling Awareness InitiativesOther Jurisdictions

  • This package can be completely customized to any jurisdiction in the world.

  • Developed a sophisticated, user friendly, secure on-line process.

  • Customized version produced 28 days after data collected.

Prevention of Problem Gambling Conference

Lethbridge, Alberta


Thank you
Thank you….. Community-Based Problem Gambling Awareness Initiatives

And best wishes for your prevention initiatives!

  • Contact: Robert_Murray@CAMH.net

Prevention of Problem Gambling Conference

Lethbridge, Alberta