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Gamble Free Day Projects with Public Health Approach in Minimising Gambling Harm Among the Asian Communities PowerPoint Presentation
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Gamble Free Day Projects with Public Health Approach in Minimising Gambling Harm Among the Asian Communities

Gamble Free Day Projects with Public Health Approach in Minimising Gambling Harm Among the Asian Communities

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Gamble Free Day Projects with Public Health Approach in Minimising Gambling Harm Among the Asian Communities

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  1. Gamble Free Day Projects with Public Health Approach in Minimising Gambling Harm Among the Asian Communities John Wong MEd(Couns)(Hons), BCom, DipMS, MNZAC, MANZASW National Manager, Asian Services Problem Gambling Foundation Mental Health Promotion Hui Aotearoa 7 & 8 August 2008

  2. 2004 Gambling Conference in Hamilton A symbolic day of action Raise the awareness & highlight the effects of gambling in New Zealand 1st Gamble Free Day on 1st September 2005 What is Gamble Free Day

  3. Song Competition Play (Stage Musical Drama) Dinning Discount Gamble Free Day Projects 07

  4. Networking with media Candidates need to study problem gambling issues & compose a song Sending out message by song Little input & big success Limitations - internet access - publishing Song Competition

  5. In 5 cities (Auckland, Hamilton, Wellington, Christchurch, Dunedin) From sponsor to organizer Prize giving to winners of song competition (in Auckland) Limitation: - Performers are not celebrities - People unwilling to pay - Timing Promote Dinning Discount project (in Auckland) Play (Stage Musical Drama)

  6. Background 2006 small project in Christchurch Korean Community Pilot project in Auckland on Chinese and Korean communities Target: 10 Chinese and 5 Korean restaurants to participate Restaurant Dining Discount (Auckland)

  7. Logic Model: Planning – Implementation - Evaluation Inputs Outputs Activities Participations Outcomes - Impact Situation What we invest What Who we we do reach What the What the What the shortmediumlong term term term results results results are are are Evaluation

  8. Asian Staffs Student placements Volunteers Action Group Promotion Material Logic Model - Inputs

  9. Action Group - influential people in the Asian community Police Asian Liaison Officer Bank Mortgage Manager Popular Website Editor Newspaper reporter University International Student Service Staff Community member Logic Model – Activities & Participations

  10. Volunteers Training Advertised on newspaper & radio 7 Korean & 10 Chinese volunteers recruited Age from 16 to mid-50 Content: Problem Gambling in NZ Gamble Free Day Communication Skills (i.e. how to approach restaurants & community groups) Contact List Auditing (restaurants & community groups) Logic Model - Activities & Participations

  11. Marketing & Promotion Bi-lingual Invitation letter & flyer to restaurant owners Selling points: Building a good reputation of the restaurant Increase sales Attract more new customers Free advertisement Reached over 100 restaurants Logic Model - Activities & Participations

  12. Marketing & Promotion cont’ Bi-lingual flyers & discount vouchers to community groups: Language Schools Tertiary Institutes Churches Asian Social Services Community Social Groups Discount voucher & list of participated restaurants can also be obtained from newspapers, websites & PGF office Logic Model - Activities & Participations

  13. Marketing & Promotion cont’ Networking with media, printer & relevant stakeholders: Free advertisement on newspapers, Asian community notice boards & newsletters Announcement in church & community group meetings News circulate through email network in different sectors Radio interview Low printing cost Logic Model - Activities & Participations

  14. Short-term 52 restaurants participated & donated up to 15% of profits (targeted 15 restaurants originally) 27 Chinese 22 Korean/Japanese 2 Vietnamese 1 Malaysian More than 600 people have used the dinning vouchers to get discount Engaged with Asian communities and relevant stakeholders Logic Model – Outcomes & Impact

  15. Short-term cont’ Increased understanding of Gamble Free Day in Asian community Raised awareness of gambling harm in Asian community especially the most at risk groups i.e. food industry workers, international students & new migrants Increased knowledge of availability and accessibility of Asian problem gambling services (more people hit on PGF Chinese and Korean websites during the Gamble Free Day period) Changed of attitude towards discussion on problem gambling Logic Model – Outcomes & Impact

  16. Medium-term Changed of attitude towards discussion on problem gambling Increased accessibilities to Asian problem gambling services Increased Asian communities' implementation in decision making on gambling policies i.e. large number of written and oral submissions from Asian communities submitted to City Councils on gambling policy in Oct 07 Logic Model – Outcomes & Impact

  17. Long-term Auckland & Manukau City Councils adopted ‘Sinking lid policy’ i.e. no more new gambling venues or pokie machines in Auckland & Manukau districts Northshore City Council is going to review their existing gambling policy and launch a public consultation Logic Model – Outcomes & Impact

  18. Restaurant owners Action group members Volunteers Staffs Logic Model - Evaluation

  19. Team Work! Volunteer group – hard working team celebrated the success of the project

  20. Welcome to join us On 1st Sept 2008 Gamble Free Day! Thank you