Database Marketing and Direct Response M a rketing . Chapter – Eleven (11) Lecturer – Md Shahedur Rahman. Remember this !!. IMC program relies heavily on the employees who have the most interactions with customers. These individuals are the face of the company.
Chapter – Eleven (11)
Lecturer – MdShahedurRahman
Instead of trying to find customers for the products you have got, you find new products for the customers you have already got.