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Direct Response

Direct Response. DIRECT-RESPONSE MARKETING COMMUNICATION. Key Players T he DMC Process. The Key Players. Marketers. Agencies & Media Companies. Customers & Prospects. T he DMC Process. THE PRIMARY MEDIA OF DMC. Direct Mail. Catalogs. Telemarketing. Direct-Response Advertising.

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Direct Response

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  1. Direct Response

  2. DIRECT-RESPONSE MARKETING COMMUNICATION Key Players The DMC Process

  3. The Key Players

  4. Marketers

  5. Agencies & Media Companies

  6. Customers & Prospects

  7. The DMC Process

  8. THE PRIMARY MEDIA OF DMC

  9. Direct Mail

  10. Catalogs

  11. Telemarketing

  12. Direct-Response Advertising

  13. The Internet & New Forms of Direct Response

  14. DATABASES: THE FOUNDATION OF DMC

  15. Databases Create a Circular Process • Figure 16.3

  16. Lists

  17. DMC TRENDS & CHALLENGES Integrated Direct Marketing Global Considerations in DMC Advantages & Limitations of DMC

  18. Integrated Direct Marketing

  19. Global Considerations in DMC

  20. Advantages & Limitationsof DMC

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