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Font Classifications Learning to Identify Fonts

Font Classifications Learning to Identify Fonts. Typography is the art of expressing ideas in printed form through the selection of appropriate typefaces. Stroke. Curved and straight lines that create the character Stroke = Line.

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Font Classifications Learning to Identify Fonts

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  1. Font ClassificationsLearning to Identify Fonts Typographyis the art of expressing ideas in printed form through the selection of appropriate typefaces.

  2. Stroke • Curved and straight lines that create the character • Stroke = Line

  3. SERIF: a short line at the end of the main strokes of a character T F T F

  4. Serif aka Roman Characteristics: • Haveserifs • Have thick and thin strokes in same letter

  5. Serif aka Roman When is it used… • Most common type • Reading material – books, magazines Personality • Traditional • Stability

  6. Square Serif - also called Block or Slab serif Characteristics: • Have serifs(square or rounded) • Strokes of equal weight

  7. Square Serif - also called Block or Slab serif When is it used… • large and bold headlines • EX. Western Themes, football, sports, etc. Personality… • masculine

  8. Sans Serif Characteristics: • No serifs / sans means without • Strokes of equal weight • Sometimes referred to as Gothic

  9. Sans Serif When is it used… • Signage • Legibility Personality… • Simple, traditional type • More modern than Serif

  10. Textletter or Blackletter Characteristics: • Designed to look like monk’s scribingor calligraphy - came from handwriting of the early scribes • Fancy, Ornate, elegant • New York Times uses Textletter

  11. Textletter or Blackletter When is it used… • Usually used on official documents • Because it is difficult to read, should not be used for body text Personality • Old, Aged

  12. Script & Cursive Characteristics: • Looks like cursive handwriting • Script Letters connect (joined) • Cursive letters DO NOT connect

  13. Script & Cursive When is it used… • Looks personalized – invitations (ex. wedding) • Do NOT use in ALL CAPS – difficult to read Personality • Feminine

  14. Novelty/Decorative Characteristics: • Type that does not fit in other classifications • Fancy, sometimes multi-colored

  15. Novelty/Decorative When is it used… • Gives a quick impression based on the shapes of the characters • Is not usually easy to read • Should be used in small doses Personality… • Each has their own

  16. BOLD THIN CONDENSED EXPANDED ITALIC Ways For Type to Stand Out

  17. Questions • Which font would probably be found on a wedding invitation? • Which font has a lot of personality on its own? • What is a serif? • Which fonts have serifs? • What does “sans” mean? Script Novelty Decorative stroke on the main stroke Serif / Roman Square Serif without

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