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Fonts. So many fonts, so much choice. Why are there so many typefaces ?. More than 1000 fonts Just as an author struggles to find the right words , the graphic designer struggles to find the right typeface to match, support, or enhance the words .

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Presentation Transcript
fonts

Fonts

So many fonts, somuchchoice

why are there so many typefaces
Why are theresomanytypefaces?
  • More than 1000 fonts
  • Just as an authorstruggles to find the right words, the graphic designer struggles to find the right typeface to match, support, or enhance the words.
how to download a new typeface
How to download a new typeface?
  • Choose a font on www.dafont.com
  • Downloadit
  • Go in C:\Windows\Fonts
  • File/Install New Font
how to choose a font
How to choose a Font ?
  • Readability
    • Not to beconfusedwithlegibility (not alwayseasy to read)
    • Important role of leading, tracking and line length
how to choose a font1
How to choose a Font ?
  • Voice
    • No coincidence if letterforms are called as wellcharacters
    • Ownidenty
    • Choose the right one to convey the right emotion
how to choose a font2
How to choose a Font ?
  • Color
    • Sometypefacesworksbetterwithsomecolorsthanothers
    • Impact leading, tracking …
typeface font
Typeface & Font
  • Typefaceis a set of characters(numbers, symbols, letters, marks ….)e.g: Arial, Verdana ….
  • Font is a specific size and style of the typefacee.g: Verdana, 10pt, Bold
typeface categories
Typefacecategories
  • Serif: Times New Roman
  • Sans-serif: Arial
  • Symbols (Webdings): sdvryjh
  • Other alphabets:
how to design a text
How to design a text ?
  • Leading= interlinespacing
  • Tracking = intercharacterspacing
  • Font Style:
    • 4 main styles: Bold, Regular, Italic, Bold Italic
    • Other styles: Black, Narrow…
  • Size
  • Caps, SmallCaps, Lower-case letters
  • Orientation
  • Wrapping
  • Styles
  • Effects
some rules
Somerules
  • Generally, weavoid to use more than 2 differenttypefaces
  • Whenyou use 2 differenttypfaces, better to choose a Serif and a Sans-Serif
  • Use contrast
    • With style: Bold, italic….
    • Trackingcontracted and expanded
    • Neutral and flashy colors
  • Don’tbe « toomuch »
  • Think about the appropriated style that match yourcreation (Corporate, minimalist, modern, oldschool…)
example 1 with tracking
Example 1 withtracking

Logo

Your slogan here

exemple 2 play with size
Exemple 2 : playwith size

This isto illustrate

howyoucanplay

withtext

exercise
Exercise
  • Choose a quotefrom a famousauthor
  • Select a typefacethat match the emotionconveyed by the quote (youcan use 2)
  • Create a new document in Photoshop (Width: 29,7cm – Height: 21cm – Resolution: 300Dpi
  • Play withleading, trackings, style and all the criteriathatweexplored in order to create the best creation.
  • Once you are done, saveyourworkfor the Web
  • Uploadit on Studium
  • Go on the Blog and vote by addingyournameone time belowyour favorite creation
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