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fmc services and billing. agenda. TILAB and its role in italian context choices available for fixed, mobile and integrated operators the best position various routes to full fixed-mobile convergence trends, initiatives... service layer as a key point

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Presentation Transcript
agenda
agenda
  • TILAB and its role in italian context
  • choices available for fixed, mobile and integrated operators
    • the best position
  • various routes to full fixed-mobile convergence
    • trends, initiatives...
    • service layer as a key point
  • new services to be invented and deployed
    • which is the best choice?
  • management & billing
    • consequences
    • requirements
    • opportunities
    • legacy and new architectures

BUT from the services perspective... not from the point of view of an expert on billing...

italian market trends excerpt from m tronchetti provera meeting with the financial community 2005
Italian market trends (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )
different roles for a tlc operator
Different roles for a TLC Operator
  • Fixed operator
    • defensive position
    • vs traffic erosion and substitution
    • leverage on indoor services, BB and VAS
  • Mobile operator
    • current aggressive/expansive position
    • risk of saturation for GSM?
    • 3G ?
  • Fixed AND mobile operator
    • advantages of both operators
    • trends of the market
    • savings & optimisations

BEST POSITION...

slide8

The Telecom Italia Network Model(excerpt from: S. Pileri, Piattaforme abilitanti ed evoluzione della Rete – Notiziario Tecnico Telecom Italia, #1, 2004, pg11-19)

Cost Efficiency Focus

Service Mgmt

Platform

Voice

Voice & Video

Telephony Services

Optical Packet

Backbone

Wired Access

Data

Data Communication

Services

Wireless Access

Video

Content Delivery

Services

Revenue Generation Focus

different convergences
Different convergences
  • service execution/delivery
    • SDP
    • web services
    • OSA...
  • service creation
    • fast prototyping
    • test and trial approach
    • shorter time to market
  • terminal
    • multiradio terminals
    • fixed/mobile network indipendence
  • network control
    • IMS
    • SIP
  • management/logistic
    • single billing
    • unified customer care/complaints
    • operations & maintenance
    • informative services... etc

(UMA,FMCA)

(TISPAN, 3GPP)

SERVICE LAYER

slide10
TI convergent services portfolio 2007(excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )
another view about convergent services
Another view about convergent services

many families:

  • voice (VoIP, VoWLAN etc)
  • video/multimedia
  • SWIS
  • combinational
  • SMS activated
  • personal communication
  • mobile office
  • security based
  • localisation/context awareness
  • ....
  • BUT THESE ARE ONLY FEW EXAMPLES...
  • for each family which is the best implementation?
  • how to choose most interesting features without a crystall ball?
  • how to fast prototype and test ?
  • ...
sce as a key tool
SCE as a key tool
  • for fastening development/ simulation/ deployment/ provisioning phases
  • for controlling the whole service life cycle
  • for separating service and execution/network layers: bigger indipendence from vendors
starslee starsce the tilab tools
STARSLEE & STARSCE: the TILAB tools
  • developed by TILAB on the base of StarSIP, the Telecom Italia reference SIP platform
  • used by all the research project in TILAB involved in innnovative next generation services creation and trials

Service Creation Environment

some convergent features
Some convergent features...
  • from the point of view of the customer it should be fine to have:
  • one brand
  • one catalogue
  • one contact point for
    • buying
    • complaining
    • signalling problems
    • changing some configuration
    • ...
  • one bill
    • ex-post “cross” billing
    • pre-paid tools
  • one authentication method

CONSEQUENCE  NEW REQUIREMENTS IN PARTICULAR FOR BILLING PROCEDURES/ ARCHITECTURES

but from the operational point of view
BUT from the operational point of view...
  • all the traditional FCAPS functional area have to be involved by convergence:
  • fault
  • provisioning
  • accounting
  • performance/QoS
  • security

CUSTOMER NEEDS

OPERATOR SAVINGS AND OPERATIONAL OPTIMISATION

slide16
Savings expected from convergence optimisation...(excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )
some additional requirements in the next generation services area
Some additional requirements in the next generation services area...
  • flexibility in the set up of new services metaphors
    • application to person
    • person to person
    • rich messaging
    • session based services
    • fixed-mobile roaming
    • contents
    • ...
  • real time QoS delivery vs real time billing
  • flexible billing policies (not only flat policies)
  • pre-paid policy vs subscription
  • event based billing
  • content based vs volume based
  • horizontal platform vs vertical platforms
  • independence between CDR production and (legacy?) billing systems
  • ...

...each point

can be seen

as an opportunity

or as a threat...

and a question
... And a question...
  • which are the real products/services to be sold by the TLC operator?
    • the connectivity (bandwidth/time/bits...)
      • with QoS
      • with the knowledge of what is transmitted (attention to p2p!!!)
    • the contents
    • some security items (authentication as a product?)
    • brokerage of the services for third parties
    • value added and classical services/applications (usual role)
  • The answer is: probably everything... and now...
  • But is the BSS architecture adequate to those purposes?
some conclusions and suggestions
Some conclusions and suggestions...
  • legacy systems to be taken into account
  • flexibility and openness as key attributes for the BSS
  • avoid vertical solutions and prefer horizontal platforms
  • pre-paid lesson from mobile experience to be exploited in the convergent arena
  • OSS architectures to be reviewed on the basis of a deep operational processes revision
  • opportunities of using convergent billing for selling “other” stuff in addition to the traditional items
  • if an opportunity is not exploited it can become a threat....