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Building a Green Real Estate Dynasty

Discover the true wealth of green homes - healthier, safer, and less expensive. Learn why eco-friendly features are in demand and how to leverage them for increased profits. Explore the benefits of green buildings, including energy and water efficiency. Make a positive impact on the planet while enjoying a high-performance property.

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Building a Green Real Estate Dynasty

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  1. Building a Green Real EstateDynasty

  2. Tonight:3 GoalsNo Theory

  3. LearnChoose to ActChoose to Ignore

  4. Tree-hugging Capitalist

  5. What I Believe

  6. Dream Big

  7. Real estate SHOULD be:

  8. HealthierSaferLess expensiveHigh-performance

  9. WIIFM?

  10. True Wealth.

  11. What do we all want?

  12. LoveHealthWealthSexSafetyFriendship

  13. 3 Wins...

  14. My reasons...

  15. Why green homes? • Increased Profits • Leverage OPM (Uncle Sam) • No competition • Eco-Friendly

  16. Home Buyers Want Green Features

  17. 89% of homebuyers rated energy efficiency the most important feature in a home. 55%of all home shoppers now cite green home features as an important part of their purchasing decision. Less than 1% of homes on the market include “energy efficiency” in their description. According to a ZIP Realty survey:

  18. Homebuyers who value green features ranked them important for the following reasons: 12% 15% 37% 40% 49%

  19. According to an Apartments.com survey: • 60% of prospective renters search for properties that offer environmentally-friendly amenities.17% of renters said they would not rent an apartment without environmentally friendly amenities.57%of renters said their apartment community does not currently provide environmentally friendly amenities.

  20. In a study done published by Inman News: “32% of people said they'd pay an extra $5,000 for energy-efficient features, with the presumption that the homeowner would recoup the cost of those items over time.”

  21. Phoenix example: • Columbine Ave, Phoenix • Vacant rental property • Market rent = $1000/month • Competition for renters = High

  22. What we did: • Improved energy efficiency • Improved water conservation • Projected utility bill decrease = $105/month

  23. Cost to owner: • $1500 for materials/labor • Rebates = $750 • Net cost = $ 750 • Time to complete (3 days)

  24. Marketing the rental: • Utility savings • Healthier living (Less toxic) • Craigslist blind ads

  25. Results: • Property rented for $1100/month. • $100 premium above market rent. • $1200/year rental increase. • 40% higher response to ‘green’ CL ad. • Property rented prior to work being completed.

  26. Is this ‘green’ to you?

  27. Defining green: • 1. Saves money. • 2. Less toxic living environment. • 3. Less impact on the planet.

  28. The process of remodeling an existing structure to create a high performance property. Green real estate is:

  29. Common ‘green’ real estate myths Costs too much Too complicated No one cares about green

  30. Follow the 3 ‘S’s

  31. Seal it up

  32. Systems & Solutions

  33. Sex it up...

  34. Fundamentals of Healthy Green Environments • Less toxic • More efficient • Polar bear friendly

  35. Green buildings: • Energy efficiency • Water efficiency • Resource conservation • Indoor environmental quality

  36. Green thinking: • House as a ‘system’ • “Whole systems” approach • Consume less energy and water • Use resource efficient techniques and materials • Healthier, safer, more comfortable

  37. Key Points: • Remove, Replace, Relax • Remove toxic materials • Ventilate the air • Use renewable resources

  38. Statistically... • The United States comprises 5% of the total world population • We use 25% of the world’s energy resources

  39. Buildings in the U.S. • Consume 65% of electricity • Create 30% of total green house gas emissions • Create 136 million tons of C & D waste each year • Use 40% of raw materials globally

  40. Building and resource use: • Construction of a 2,085 sq ft home uses up to 1.5 acres of forest

  41. Where does outdoor water go? • 40-60% of potable water goes into the landscape

  42. Pesticide facts • The likelihood of a child getting leukemia is 6X greater when herbicides are used on lawn • More children with cancers had exposure to pesticides than children without cancer • Pesticide links exist to infertility, birth defects, learning and neurological disorders, allergies, MCS (multiple chemical sensitivities) • Come in on shoes and stay in carpet • Moth balls (naphthalene) are one of the most dangerous chemicals available

  43. Indoor Air • Indoor air pollution is 2-5 times worse than outside • We spend over 90% of our time indoors • 60% of homes and 30% of commercial buildings are classified as “sick”

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