We helped Seabrook

1. We helped Seabrook Regional Saturation

2. The Challenge Sampling- over 175kcoupons and 2,500goody bags distributed Educate potential consumers on the benefits of eating Quorn to drive trial and awareness and in turn penetration.Educate consumers on how Quorn can be integrated into everyday meals to increase frequency of purchase. The Results - Sampling 200,000 Hot and cold samples distributed • 1.9m coupons distributed with the Door Drop Our Solution A two-pronged campaign. Firstly, an experiential activity giving potential consumer the opportunity to try Quorn, educate them on the product and it’s benefits and distribute coupons for MONP to drive trial. Second, a Door Drop featuring recipes ideas to make consumers aware of how the product can be used. Dorr drop sent to 4 key regions. The Results –Door Drop 972,000 Door Drops sent Amplification • Partnerships with regional titles to support the experiential and Door Drop campaigns and further raise awareness and drive trial. • 4 Regions – 8 Titles • Total circulation of over 1.6m • Over 1m coupons distributed • Over 3,000 competition entries Bespoke social content specifically tailored to drive traffic to the promotional microsite Powerful pack creative stood out next to competitors on shelf, demanding consumer attention ATL s