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Aussie Vanilla Scented Hairspray PowerPoint Presentation
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Aussie Vanilla Scented Hairspray

Aussie Vanilla Scented Hairspray

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Aussie Vanilla Scented Hairspray

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Presentation Transcript

  1. Aussie Vanilla Scented Hairspray By: Erica Miklaszewicz

  2. Over View • Product Strategy • Target Market • Pricing • Product Placement • Advertisement

  3. Product Strategy • Name: • Aussie Vanilla Max Hold Hairspray • Products Main Purpose • To help keep hair in place, without making it smell bad • Facts. • Not tested on animals, no harsh chemicals, eco-friendly, all the cans are made of recycled products

  4. Target Market • Demographics • Women ages 14-45 • Psychographics • Women and teens who like their hair to smell good and a strong hold. • Geographics • Stores nationwide • Product Benefits • Strong hold on your hair with out the bad smell of hairspray.

  5. Product Price • 14 oz. can $3 • 24 oz. can $7 • Price strategy • Normal 14 oz. hairspray is $3.29 average • Needed price to be higher due to more ingredients

  6. Place Strategy • Types of Stores: • Cosmetic • Walmart • Target • Shopko • Placement within store: • Health and Beauty • Store Location: • Anywhere in the United Sates and UK

  7. Television Ad

  8. Radio • WIFC – from 6 a.m. – 6 p.m. • $25 approx for a 30 second ad. • Play 5 times a day

  9. Print

  10. Internet • “Like Us” on Facebook • Ads on the side of the Screen

  11. Sales Promotion • Gift Cards • Buy 1 Get 1 deals