NEKIA Business Development Initiative

1. NEKIABusiness Development Initiative Business Development Opportunities for NEKIA Members in the Supplemental Services Space With Steve Pines, Education Industry Association 4:00-5:00 Eastern Time on Monday, May 23. For audio phone: Dial (620) 584-8200 pin 757404# For visuals on Web site: Go to www.startvisuals.com  id number 757404.

2. STEVEN PINES, EXECTIVE DIRECTOR EDUCATION INDUSTRY ASSOCIATION Steven Pines is the Executive Director of the Education Industry Association, the nation’s premier umbrella association representing private companies serving the preK-16 education market. EIA, with over 800 members, includes tutoring and learning centers, test prep companies, charter and private schools, education management firms, publishers, post-secondary institutions, and marketing, financial institutions and data management firms. The association provides professional development services to its members to ensure the highest quality services to the public. EIA also promotes public policies that are consistent with the mission of the organization and its members. The organization also promotes the contributions of its members to improved teaching and learning through outreach to the media. Prior to joining EIA, Mr. Pines was a Vice-President for Sylvan Learning Systems, Inc. for 10 years leading the company’s business in workforce development services and education programs for at-rsik youth. During this time, Mr. Pines also developed a new business channel with two and four-year colleges for developmental education services, and in the corporate training area. Mr. Pines worked for eight years as a Deputy Director at the Enterprise Foundation, working to revitalize low income neighborhoods nationwide. His initial work in education and employment policy spanned positions at the National Alliance of Business, the National Association of Counties, and the United States Department of Labor- Employment and Training Administration, where he worked during the Carter Administration. Pines has a MBA from Southern Illinois University, a MA in education psychology from the University of Connecticut, and a BA from Hobart College.

3. Education Industry AssociationSteve PinesExecutive Director Business Development Opportunities in Supplemental Education Services for NEKIA Members

4. Overview of EIA • Non-partisan professional association of approximately 700 business and individual members. Brand names and locally-owned. • Serve individual consumers, school districts and post secondary institutions with an array of education products and services. • Believe in the promise of public-private partnerships to achieve breakthrough and sustainable results.

5. EIA Leadership on Quality • Industry Code of Business Ethics • Quality Standards for Service Providers • Tutor Qualifications • SES Evaluation Framework • Restrictions on Outsourcing

6. SES Market • Up to 20% of Title 1, or about $2 BB, annual opportunity • About $200 MM expended in 2003-2004; will rise dramatically • Enrollment levels doubling annually as more school are in Needs Improvement status • Over 2,600 approved providers-great variety • Average PPA ranges $1,500-$2,000 • SES is here to stay. Some tinkering in 2007

7. Key Players • ED issues guidance to States—update due out now. More clarity on role of SEA vs. LEA in program design, incentives • SEAs determines and notifies LEAs with Schools in Needs Improvement status • SEAs approve SES providers, monitor, collect data, evaluate and remove Providers from State list • LEAs contract with providers; local administration • Parents select providers, through informed choice. • Providers, including LEAs, market and deliver services-great variety in ratios, pedagogy, intensity, experience

8. Implementation Issues • SES is underway at scale • Parental choice is working when parents get good information • LEA support is uneven and have role conflict • Vendors slowly learning to balance business and program interests • Admin. resources at State and LEA are inadequate and capacities thin

9. Key Drivers of Business Development • Accountability • Evaluation • Data Collection • Monitoring/Reporting systems • Quality • Research-Based Content/Methods • Professional Development

10. Potential SES Opportunities • At SEA level: • Earlier I.D. of schools in NI status • Build evaluation design, assessment tools to isolate SES effects • Develop data collection/reporting system-web • Train and/or supplement staff capacities • Q/A of on line SES • Consulting services, e.g. More rigorous initial provider approval criteria and review process

11. Potential SES Opportunities • At LEA level: • Develop data collection/reporting system • Customer service survey design and execution (principals, parents, etc.) • Train and/or supplement staff capacities • Contracting and monitoring

12. Potential SES Opportunities • At Provider level: • Program design • Use of research-based content and methods • Staff development • Data collection and reporting • Evaluation strategies • Marketing to districts and parents

13. For More Information EIA- www.educationindustry.orgspines@educationindustry.org CEP- www.cep-dc.org SESQ- www.tutorsforkids.org ED-OII- http://www.ed.gov/about/offices/list/oii/programs.html

14. NEXT TELECONFERENCE 4:00-5:00 PM Tuesday, June 21 For audio phone: Dial (620) 584-8200 pin 757404# For visuals on Web site: Go to www.startvisuals.com  id number 757404.